Download or read book Self Regulatory Principles for Online Behavioral Advertising written by Barry Leonard and published by DIANE Publishing. This book was released on 2011 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.
Download or read book Self regulatory Principles for Online Behavioral Advertising written by American Association of Advertising Agencies and published by . This book was released on 2009 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book FTC Staff Report written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Online Behavioral Advertising written by and published by . This book was released on 2007 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Targeted Online Advertising written by Berin Szóka and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Federal Trade Commission should avoid laying the groundwork for more onerous regulation of the online advertising marketplace, which could become the equivalent of a disastrous industrial policy for the Internet and choke resources needed to fuel e-commerce and online free speech going forward. With the release of the FTC's updated "Self-Regulatory Principles for Online Behavioral Advertising," the burden of proof remains on the FTC to show how concrete, not conjectural harms, would flow from efforts to create more targeted forms of advertising, before creating more regulatory mandates that would co-opt the voluntary self-regulatory process. Why is it that the FTC and so-called privacy advocates aren't doing more to highlight existing self-help tools or working to encourage the development of additional - and more robust - tools? FTC intervention in privacy policies of online advertisers could have major consequences for continued creativity and innovation. Tighter regulation of the online advertising market in the form of privacy mandates would severely curtail the overall quantity of content and services offered - and greatly limit the ability of new providers to enter the market with innovative offerings. A better alternative is for self-regulation to be part of a layered approach that includes user education and empowerment through the development of tools and methods by which users can take privacy into their own hands.
Download or read book Understanding Consumer Attitudes about Privacy written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade and published by . This book was released on 2012 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Online Behavioral Advertising written by and published by . This book was released on 2009 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report analyzing the current behavioral advertising frameworks of the Federal Trade Commission, Network Advertising Initiative, Interactive Advertising Bureau and Privacy Group Coalition (none of which have been comprehensively implemented as of this paper's release) and providing CDT's recommendations for protecting consumers in this space.
Download or read book Behavioral Advertising written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by . This book was released on 2012 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comparative Study written by Yujun Huang and published by . This book was released on 2021-01-21 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has been striving to succeed in internet commerce, a domain in which online behavioral advertising is a key component. However, there is no law to address online behavioral advertising in China. This loophole allows companies to benefit from people's online activities, and it invades the right of people to control their personal information. To balance the needs of developing internet commerce and the protection to personal information, this paper suggests China should learn lessons from the U.S. that mainly rely on the self-regulation in online behavioral advertising. The second part of this paper overviews the development and current situation of the Internet commerce industry in China, especially the online behavioral advertising industry. The third part reviews and analyzes the laws relevant to protect individual's privacy right, the online behavioral advertising self-regulation and the judicial practices in China, and raises the issue that a conflict between the need to develop the Internet commerce and the protection to the personal information. The fourth part discusses how the United States deals with online behavioral advertising, and the analysis focuses on how the self-regulation system works in the U.S. Finally, this paper goes back to China, suggesting China should learn the experience from the U.S. to develop the self-regulatory system. It includes to borrow some prevailing principles from the self-regulations in the U.S., and to organize an agency similar to the FTC to assure the network advertisers would comply with the principles and thus make sure the Chinese self-regulations could really work in the real world. This paper also suggests China should adapt the U.S. model with its own context: Chinese government should encourage and foster the self-regulatory culture, the government itself should act like a model to respect and protect the personal information, China also should extend the safe harbor program under the COPPA to the whole online behavioral advertising industry, and require all companies in the online behavioral advertising industry to participate in the safe harbor program.
Download or read book Ebook Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Download or read book Annual Review of Intellectual Property Law Developments 2009 written by American Bar Association. Section of Intellectual Property Law and published by American Bar Association. This book was released on 2011-07-16 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thoughtful and balanced treatment of key legal developments in the courts, agencies, and legislatures in every area of IP law. The 2009 edition reports on nearly 200 top IP legal developments, including: In re Volkswagen of America, Inc.; In re TS Tech USA Corp.;Tafas v. Doll;Broadcom v. Qualcomm;In re Bose Corp.;Elsevier v. Muchnick; and Salinger v. Colting
Download or read book The Need for Privacy Protections written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2013 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Protection in the Internet written by Dário Moura Vicente and published by Springer Nature. This book was released on 2019-12-01 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies and explains the different national approaches to data protection – the legal regulation of the collection, storage, transmission and use of information concerning identified or identifiable individuals – and determines the extent to which they could be harmonised in the foreseeable future. In recent years, data protection has become a major concern in many countries, as well as at supranational and international levels. In fact, the emergence of computing technologies that allow lower-cost processing of increasing amounts of information, associated with the advent and exponential use of the Internet and other communication networks and the widespread liberalization of the trans-border flow of information have enabled the large-scale collection and processing of personal data, not only for scientific or commercial uses, but also for political uses. A growing number of governmental and private organizations now possess and use data processing in order to determine, predict and influence individual behavior in all fields of human activity. This inevitably entails new risks, from the perspective of individual privacy, but also other fundamental rights, such as the right not to be discriminated against, fair competition between commercial enterprises and the proper functioning of democratic institutions. These phenomena have not been ignored from a legal point of view: at the national, supranational and international levels, an increasing number of regulatory instruments – including the European Union’s General Data Protection Regulation applicable as of 25 May 2018 – have been adopted with the purpose of preventing personal data misuse. Nevertheless, distinct national approaches still prevail in this domain, notably those that separate the comprehensive and detailed protective rules adopted in Europe since the 1995 Directive on the processing of personal data from the more fragmented and liberal attitude of American courts and legislators in this respect. In a globalized world, in which personal data can instantly circulate and be used simultaneously in communications networks that are ubiquitous by nature, these different national and regional approaches are a major source of legal conflict.
Download or read book Social Media and the Law written by Daxton Stewart and published by Taylor & Francis. This book was released on 2017-02-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren’t widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues—such as posting copyrighted videos and photographs—consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? Including two new chapters that examine First Amendment issues and ownership of social media accounts and content, Social Media and the Law brings together thirteen media law scholars to address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and live streaming. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation—and this guidebook is here to help them navigate the tricky legal terrain of social media.
Download or read book Privacy Implications of Online Advertising written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2012 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scott on Information Technology Law written by Scott and published by Wolters Kluwer. This book was released on 2007-01-01 with total page 2324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For answers to questions relating to computers, the Internet and other digital technologies - and how to make them work for your clients - turn to this comprehensive, practical resource. Whether you're an experienced IT lawyer, a transactional or intellectual property attorney, an industry executive, or a general practitioner whose clients are coming to you with new issues, you'll find practical, expert guidance on identifying and protecting intellectual property rights, drafting effective contracts, understanding applicable regulations, and avoiding civil and criminal liability. Written by Michael D. Scott, who practiced technology and business law for 29 years in Los Angeles and Silicon Valley, Scott on Information Technology Law, Third Edition offers a real-world perspective on how to structure transactions involving computer products and services such as software development, marketing, and licensing. He also covers the many substantive areas that affect technology law practice, including torts, constitutional issues, and the full range of intellectual property protections. You'll find coverage of the latest issues like these: computer and cybercrime, including spyware, phishing, denial of service attacks, and more traditional computer crimes the latest judicial thinking on software and business method patents open source licensing outsourcing of IT services and the legal and practical issues involved in making it work and more To help you quickly identify issues, the book also includes practice pointers and clause-by-clause analysis of the most common and often troublesome provisions of IT contracts.
Download or read book The State of Online Consumer Privacy written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2012 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
