Download or read book Secrets of Selling Services Everything You Need to Sell What Your Customer Can t See from Pitch to Close written by Stephan Schiffman and published by McGraw Hill Professional. This book was released on 2012-11-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Teaches you how to build your communication skills, listen to your clients, sell a personal relationship, boost your confidence, create client confidence, deliver quality customer service."--P. [4] of cover.
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Download or read book The 7 Secrets to Selling More by Selling Less the Ultimate Guide to Reinventing Your Sales Life written by Allan Langer and published by . This book was released on 2019-01-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to reinvent your sales life...Your sales career is good, but not great. Your customers like you but don't love you. Every potential customer does not want to talk to you (the salesperson), even if they need your product or service. You keep reading the same sales books and listening to the same CD's and podcasts. Everyone is telling you to do the same old things. You're ready to make a change. In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. Today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." In this book, you will learn: To sell more than you ever have in your career; to sell customers a product or service and actually feel good about yourself doing it; and to never use a "sales pitch" again. The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones. It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession, or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.
Download or read book Get to the Point written by Joel Schwartzberg and published by Berrett-Koehler Publishers. This book was released on 2017-10-16 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, this book provides a novel approach that teaches you how to go from simply sharing a thought to making a difference. --
Download or read book Pitch Anything An Innovative Method for Presenting Persuading and Winning the Deal written by Oren Klaff and published by McGraw Hill Professional. This book was released on 2011-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
Download or read book Persuasion written by Ryan James and published by Alakai Publishing LLC. This book was released on 2020-06-19 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: If, despite your best efforts, your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling – Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the eBook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any manmade computer crying in a corner. Like any other computer, however, it runs on software (thoughts and emotions) and that software can be hacked to make it more agreeable to whatever it is that you are selling. This process is nothing complicated, and certainly nothing illegal, it is simple psychology and by learning the right tools to use and triggers to call upon you can increase your conversions dramatically without changing anything else about your product, your price or your pitch. Inside you will find The reason why effective salespeople always offer their potential customers something up front. What BluBlocker sunglasses can teach any good salesperson today. The easiest way to use fear to your advantage to rack up the sales. The details of the Inoculation Effect and why you should care about it. Why sometimes the most surprising and effective thing you can tell potential customers is the truth. Simple and effective ways to generate customer recommendations from scratch. The best type of social proof to use for your products or services and how to get more of it. Reliable ways to become an authority in your chosen niche and the reasons why you’d want to. Top body language mistakes to avoid at all costs. And more… So, what are you waiting for? Stop waiting for something to come along and change your sales output, take control of your financial future, buy this book today!
Download or read book The Secrets of Power Selling written by Kelley Robertson and published by John Wiley and Sons. This book was released on 2010-02-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Secrets of Power Selling "Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to sell ourselves becomes more and more important; Kelley has given us a tool to give us that edge." —Deane Parkes, CEO, Preferred Nutrition "If you’re a business professional, The Secrets of Power Selling is a must read. The most powerful aspect of this book is that it distills over 17 years of successful sales and business experience into bite-sized chunks of powerful advice that you can read in short time frames. I give it my five-star rating." —David Frey, Author, The Small Business Marketing Bible "Wow! 101 no B.S. ideas any sales person can use immediately to produce results! Each one is a gem. I wish the people who sell for me did all these." —Michael Hepworth, President, Results Exchange Inc. It’s competitive out there and there’s a lot expected of you in terms of results. But sales calls can be stressful, closing sales is not always easy, and hitting your sales targets month after month is difficult and frustrating. You don’t get much formal training and it’s impossible to find the time to improve your sales skills yourself. Besides, where would you even begin? Start with The Secrets of Power Selling! Its 101 quick tips are packed with great stories and practical advice that you can immediately put into action to help improve your sales results. Tips range from A to Z (okay, A to W!) on topics such as planning, setting goals, maintaining your health, developing your confidence, using free offers effectively, the importance of your personal appearance, and much, much more. Whether you are new to selling, an experienced veteran, a business owner or entrepreneur, or a sales manager training, supervising, and coaching a team, you will learn valuable tips that will help you increase your sales and earn more money.
Download or read book Always Be Closing written by Omid Kazravan and published by . This book was released on 2019-12-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to close sales despite hours of hard work and preparation? Do the words "It's too expensive", "I'll have to talk to my partner", "I'm not ready to make a decision yet" leave you feeling bitter and frustrated? For most sales people closing is the most difficult element of the selling process. Sales reps meet with prospects, dazzling them with exquisite presentations, only to see the sale inexplicably fall through. What if you could consistently close deals without resorting to out-dated and ineffective techniques that create stress, panic, anger, irritation and a host of other upsetting emotions for customers? Imagine being able to get more customers and skyrocket sales without having to sell to everyone, badmouthing the competition, canned sales scripts and resorting to aggression and pushiness! These dated strategies are all about the salesperson and their presenting of their pitch and NOT enough about the customer. Employing psychological pressure by appealing to someone's fears, greed or pride to persuade the potential buyer to make a quick purchasing decision simply doesn't work and it can have a devastating impact on you or your company's credibility. In fact, a study released by New Century Media revealed consumers were 30 percent more willing to buy a product when hard-selling tactics weren't applied. Surprised? You shouldn't be! Sales reps that put the customer's needs ahead of their own are rewarded with loyal customers, credibility, recognition and referral business! The sales game is all about who you are as a person and how you sell yourself. In Always Be Closing you'll discover: * The groundbreaking "Platinum Rule" (This alone can easily double your sales) * How to harness energy, determination and courage you didn't know you had! * The #1 reason you are LOSING sales. (Hint: Shut up and Listen!) * How to build INSTANT rapport with even the most difficult prospect. * The 'secret sauce' to building unbreakable and lasting trust with every client. * How to gain a substantial advantage over your competition using the revolutionary 'spider webbing' principle. * How to go from being an ordinary sales person to YOUR customer's salesperson! Always Be Closing represents a paradigm shift in the art of closing sales. By applying the techniques and tools within its pages, you'll get more customers, receive more referrals and earn more money. Whether you are new to sales or a seasoned sales professional, Always Be Closing will allow you to approach every sale with unshakable confidence. Order your copy today and watch your sales soar!
Download or read book How to Sell Anything written by Finance Mentor and published by . This book was released on 2021-04-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'm not a salesman!" It's what people say when they have to sell something. The reason it's because they don't know how to and they think it will be hard.It doesn't matter if you know nothing about selling and convincing people. This book will teach you how to understand simply and deeply everything to start selling before the end of your reading. The various techniques and strategies laid out in this book are tried and tested on many different customers and companies selling products and services..In the book you will learn how to: - Find a market niche- Setup a solid portfolio of products and services- Develop a salesman's mindset- Find your first customers and get they contacts- Turn leads and prospects into customers- Planning for a meeting with prospects- Master tonality and body management- The basics of closing a sale- Sell quickly with a modular sales approach- A step-by-step modular sells pitch- To deal with common objections- Sell through a story- Dealing with the "no"- Encourage impulse purchases- Getting more from one customerThis book is absolutely packed with easy step-by-step instructions so you can succeed in your new salesman career. You will be able to build a sales pitch from the ground up and not just be a small fish in a big pond!"Approach each customer with the idea of helping him or her to solve a problem or achieve goal, not of selling a product or service " - Brian Tracy"The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it" - Jordan BelfortBeyond the basics of social psychology and human behavior, this book covers the specifics of what you need to know about selling your services, products, and yourself. In order to sell effectively, you have to be a compelling salesperson first. You'll find firsthand advice on marketing tactics from seasoned entrepreneurs who have mastered their skills at elevating themselves and their companies in today's world. Make no mistake: Behind every successful business is an incredible salesperson! This book will show you how to get there. Whether you are selling yourself to a client or your products and services, this book will give you the insights that will make you more effective.It is our hope that this book will help you take your products and services to the next level by helping you draw on tried and true methods of selling from some of today's leading salespeople. Use this book as an educational tool, a resource to help drive your own success. It is our hope that it helps you reach beyond your competition, moving forward in business by setting yourself apart from others who are stuck in the status quo. Always remember: Get out of your comfort zone! This book will give you knowledge and insight on how to sell effectively in today's changing world.
Download or read book The Secret Of Sales written by Rupesh Upadhyay and published by OrangeBooks Publication. This book was released on 2020-07-24 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales is all about transferring the emotion. If you can transfer your trust and enthusiasm to the prospect with certainty, your chance of closing the sale is higher. No one ever taught us how to sell, not even MBA lectures. We can know the steps of sales and process of sales but not those secrets to sales that will make us an excellent seller. These secrets will not even gain by many experienced salesperson because you might have witnessed that not everyone perform well in job around you or sell well. What if I tell you that you can be the greatest salesperson and sell anything with all these secrets. Best Salesperson earns the most, and there is an art to sell. Every sale is the same- closing and opening. If you learn these techniques you can achieve your targets, objectives, and exponential growth.
Download or read book Secrets of a Master Closer written by Mike Kaplan and published by . This book was released on 2012-06-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book. Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... . The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. . How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. . The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. . Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. . Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. . Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. . And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!"
Download or read book SECRETS OF A MASTER CLOSER written by William Brennan and published by . This book was released on 2023-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know, step by step, how to sell and quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this sales book. Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... * The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. * The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. * How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. * Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. * Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. * Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. * And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned.
Download or read book The Ultimate Book of Sales Techniques written by Stephan Schiffman and published by Simon and Schuster. This book was released on 2012-12-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secrets of breakout selling! Using his thirty years of experience training corporate sales forces, Stephan Schiffman has put together a collection of the most essential techniques for succeeding in the field. From getting leads and cold calling to establishing a solid relationship and closing the deal, Schiffman covers everything you need to know in order to improve your performance and make the sale. Inside this book, you'll find his proven sales philosophy, which includes such elements as: Sales don't happen unless questions are asked. An objection is an opportunity in disguise. A salesperson's responsibility is to help the client solve a problem. No one ever made a good sale by interrupting a client. Whether you're new to the field or looking for a quick refresher, you will finally be able to beat out the competition and take your career to the next level with The Ultimate Book of Sales Techniques!
Download or read book Secrets of a Master Closer written by Mike Kaplan and published by Createspace Independent Pub. This book was released on 2012-06-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book. Here's the deal: Selling is, at its core, isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. Know exactly when it's time to go for a close, and know how to smoothly create an abundance of closing opportunities. This is the hallmark of every master closer. Learn it, use it, and profit. Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to immediately improve your numbers!
Download or read book How to Master the Art of Selling written by Tom Hopkins and published by Grand Central Pub. This book was released on 1988-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: After failing in sales for six months, Tom Hopkins turned his own career around and earned more than a million dollars in three years. Now he tells readers his secrets of success.
Download or read book Silver Bullet Selling written by G.A. Bartick and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition.
Download or read book Taking the I Out of Clientele written by Cheryl Beall and published by iUniverse. This book was released on 2006-10 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail professionals know that successful selling means building a clientele. However, traditional sales training still puts too much attention on the seller and on developing strategies for the short-term sale. Taking the "I" Out of Clientele turns the conventional wisdom of selling on its head by moving the focus from the seller to the customer, where it truly belongs. After all, no one likes to be "sold." Customers want to be "helped." With simple, easy-to-apply strategies, retail expert Cheryl Beall shows how to turn potential customers into lifetime clients. You'll discover a selling style that is more natural, more comfortable, and ultimately more effective, as she reveals her proven secrets: * The Don'ts and Do's of Selling * The Indispensable Art of Intelligence Gathering * The 30-60-90 Day Contact Calendar * The WIFM- One Thing We Just Can't Live Without You'll also find tips for creating an effective "Rapid Response" thank-you note, a tactical telephone approach, and a client book that really gets results. By changing the question from "what can I sell the customer?" to "what does the customer need?" Taking the "I" Out of Clientele turns a simple business transaction into a relationship. The result is not only happier customers. It's better business.
