Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Idea Man written by Paul Allen and published by Penguin UK. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.

Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Download or read book Creating Your Own Destiny written by Patrick Snow and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as if their destiny is foreordained, while only about 10 percent believe in the capacity to change and act on it. Creating Your Own Destiny explains and demonstrates to the majority how to dream, plan, and execute a better future-despite the challenges of the economy and life circumstances. Based on time-honored principles, theories, and case studies Provides a Success Road Map for all those people who are seeking to achieve success but who aren't satisfied with their careers. Written in an easy and accessible tone by Patrick Snow, who has been dubbed "the Dean of Destiny" With the powerful and practical tools featured in this essential guide, you'll find yourself newly empowered and energized to achieve extraordinary results.

Download or read book The Silver Linings Playbook written by Matthew Quick and published by Sarah Crichton Books. This book was released on 2010-04-27 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller, The Silver Linings Playbook was adapted into the Oscar-winning movie starring Bradley Cooper and Jennifer Lawrence. It tells the riotous and poignant story of how one man regains his memory and comes to terms with the magnitude of his wife's betrayal. During the years he spends in a neural health facility, Pat Peoples formulates a theory about silver linings: he believes his life is a movie produced by God, his mission is to become physically fit and emotionally supportive, and his happy ending will be the return of his estranged wife, Nikki. When Pat goes to live with his parents, everything seems changed: no one will talk to him about Nikki; his old friends are saddled with families; the Philadelphia Eagles keep losing, making his father moody; and his new therapist seems to be recommending adultery as a form of therapy. When Pat meets the tragically widowed and clinically depressed Tiffany, she offers to act as a liaison between him and his wife, if only he will give up watching football, agree to perform in this year's Dance Away Depression competition, and promise not to tell anyone about their "contract." All the while, Pat keeps searching for his silver lining. In this brilliantly written debut novel, Matthew Quick takes us inside Pat's mind, deftly showing us the world from his distorted yet endearing perspective. The result is a touching and funny story that helps us look at both depression and love in a wonderfully refreshing way.

Download or read book The Packer Legend written by John B. Torinus and published by . This book was released on 1983 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Universal Machine written by Ian Watson and published by Springer Science & Business Media. This book was released on 2012-05-17 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The computer unlike other inventions is universal; you can use a computer for many tasks: writing, composing music, designing buildings, creating movies, inhabiting virtual worlds, communicating... This popular science history isn't just about technology but introduces the pioneers: Babbage, Turing, Apple's Wozniak and Jobs, Bill Gates, Tim Berners-Lee, Mark Zuckerberg. This story is about people and the changes computers have caused. In the future ubiquitous computing, AI, quantum and molecular computing could even make us immortal. The computer has been a radical invention. In less than a single human life computers are transforming economies and societies like no human invention before.

Download or read book The 100 Year Decision written by Rusty Burson and published by . This book was released on 2014-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, first-person account of the events that led to A&M's historic, high-stakes exit from the Big 12 conference and its entry into the SEC.

Download or read book Sports Law written by Patrick K. Thornton and published by Jones & Bartlett Learning. This book was released on 2010-09-15 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of sports has become a multi-million dollar industry with legalities in sports leading the way. Sports Law looks at major court cases, statutes, and regulations that explore a variety of legal issues in the sports industry. The early chapters provide an overview of sports law in general terms and explore its impact on race, politics, r

Download or read book The Economics of Sports written by Michael A. Leeds and published by Routledge. This book was released on 2016-05-23 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in sports economics, this book introduces core economic concepts developed through examples from the sports industry. The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. The Economics of Sports explores economic concepts and theory of industrial organization, public finance, and labor economics in the context of applications and examples from American and international sports.

Download or read book Negotiation written by Kevin W. Rockmann and published by SAGE Publications. This book was released on 2019-12-12 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiation: Moving From Conflict to Agreement helps students see how negotiation is all around them. Using every day and business examples, authors Kevin W. Rockmann, Claus W. Langfred, and Matthew A. Cronin explain how to negotiate with an emphasis on when and why to use certain tactics and approach. Focusing on the psychology of negotiation levers such as reciprocity, uncertainty, power, and alternatives, the text helps students understand all the ways they can negotiate to create value. Packed with practical advice, integrated coverage of ethics, cases, and role-playing exercises, this compelling new text takes an applied approach to negotiation, allowing students to gain confidence and experience as they practice honing their own negotiation skills. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Download or read book The Elusive Fan Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Download or read book Football Scouting Methods written by Steve Belichick and published by Martino Publishing. This book was released on 2008 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Considered the bible of scouting techniques" according to the Los Angeles Times, Football Scouting Methods explains the basic scouting strategies and insights of author Steve Belichick. He was widely viewed as the ablest football scout of his time and coached at the U.S. Naval Academy for 33 years; his son is New England Patriots coach Bill Belichick, a three-time Super Bowl winner. When Steve Belichick died in November 2005, the New York Times headline cited him as "Coach Who Wrote the Book on Scouting," and quoted Houston Texans General Manager Charley Casserly calling Football Scouting Methods "the best book on scouting he had ever read." Joe Bellino, Navy's Heisman Trophy winner in 1960, told the Times that Steve Belichick "was a genius. On Monday nights, he would give us his scouting reports, and even though we were playing powerhouses, I always felt we were prepared because he found a way for us to win." In recent years Football Scouting Methods has been one of the top ten most sought out-of-print books; used copies have been quite scarce. This reissue edition makes the original 1962 text available once again in exact facsimile. The book covers how to scout opponents, recognize defenses, analyze offenses, discover "tip-offs" that reveal the opponent's plays, compose a useful report, self-scout, and conduct postgame analysis. "Steve Belichick taught many younger men how to scout and how to watch film and how to prepare their teams for the next week's game," David Halberstam noted in the Washington Post, and his best student was his own son Bill Belichick, "one of whose greatest skills as a coach to this day remains his ability to analyze other teams, figuring out both their strengths and their vulnerabilities, and shrewdly deciding how to take away from them that which they most want to do." When CBS asked Bill Belichick to name his favorite book, he replied "Well, I've got to go with my dad's. Football Scouting Methods. I'd have to go with that."

Download or read book Companies on a Mission written by Michael V. Russo and published by Stanford University Press. This book was released on 2010-04-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.

Download or read book Case Studies in Organizational Communication written by Steve May and published by SAGE Publications. This book was released on 2012-01-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Download or read book The House of Owls written by Tony Angell and published by Yale University Press. This book was released on 2015-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A charming personal account, accompanied by nearly 100 illustrations, that underscores how owls and other birds enrich our lives.”—Kirkus Reviews Winner of the National Outdoor Book Award For a quarter of a century, Tony Angell and his family shared the remarkable experience of closely observing pairs of western screech owls that occupied a nesting box outside the window of their forest home. The journals in which the author recorded his observations, and the captivating drawings he created, form the heart of this compelling book—a personal account of an artist-naturalist’s life with owls. Angell’s extensive illustrations show owls engaged in what owls do—hunting, courting, raising families, and exercising their inquisitive natures—and reveal his immeasurable respect for their secret lives and daunting challenges. Angell discusses the unique characteristics that distinguish owls from other bird species and provides a fascinating overview of the impact owls have had on human culture and thought. He also offers detailed scientific descriptions of the nineteen species of owls found in North America, as well as their close relatives elsewhere. Always emphasizing the interaction of humans and owls, the author affirms the power of these birds to both beguile and inspire. “Endearing…provides a lot of fascinating information about these reclusive creatures.”—The New York Times Book Review “Angell writes (and draws) with the absolute authority of one who has studied, rehabilitated, lived with and loved the animals his whole life.”—The Wall Street Journal “Steeped in the tradition of Alexander Wilson and John James Audubon, it blends taxonomy, ornithology, biogeography and autobiography.”—Times Literary Supplement

Download or read book Season of the Witch written by David Talbot and published by Simon and Schuster. This book was released on 2012-05-08 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The critically acclaimed, San Francisco Chronicle bestseller—a gripping story of the strife and tragedy that led to San Francisco’s ultimate rebirth and triumph. Salon founder David Talbot chronicles the cultural history of San Francisco and from the late 1960s to the early 1980s when figures such as Harvey Milk, Janis Joplin, Jim Jones, and Bill Walsh helped usher from backwater city to thriving metropolis.