Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Download or read book Corcoran Gallery of Art written by Corcoran Gallery of Art and published by Lucia Marquand. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative catalogue of the Corcoran Gallery of Art's renowned collection of pre-1945 American paintings will greatly enhance scholarly and public understanding of one of the finest and most important collections of historic American art in the world. Composed of more than 600 objects dating from 1740 to 1945.
Download or read book From Betty Crocker to Feminist Food Studies written by Arlene Voski Avakian and published by Liverpool University Press. This book was released on 2005-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheds light on the history of food, cooking, and eating. This collection of essays investigates the connections between food studies and women's studies. From women in colonial India to Armenian American feminists, these essays show how food has served as a means to assert independence and personal identity.
Download or read book To Life written by Linda Weintraub and published by Univ of California Press. This book was released on 2012-09-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title documents the burgeoning eco art movement from A to Z, presenting a panorama of artistic responses to environmental concerns, from Ant Farms anti-consumer antics in the 1970s to Marina Zurkows 2007 animation that anticipates the havoc wreaked upon the planet by global warming.
Download or read book Cross Cultural Psychology written by Eric B. Shiraev and published by Taylor & Francis. This book was released on 2016-08-12 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a conversational style that transforms complex ideas into accessible ones, this international best-seller provides an interdisciplinary review of the theories and research in cross‐cultural psychology. The book’s unique critical thinking framework, including Critical Thinking boxes, helps to develop analytical skills. Exercises interspersed throughout promote active learning and encourage class discussion. Case in Point sections review controversial issues and opinions about behavior in different cultural contexts. Cross‐Cultural Sensitivity boxes underscore the importance of empathy in communication. Numerous applications better prepare students for working in various multicultural contexts such as teaching, counseling, health care, and social work. The dynamic author team brings a diverse set of experiences in writing this book. Eric Shiraev was raised in the former Soviet Union and David Levy is from Southern California. Sensation, perception, consciousness, intelligence, human development, emotion, motivation, social perception, interaction, psychological disorders, and applied topics are explored from cross‐cultural perspectives. New to the 6th Edition: Over 200 recent references, particularly on studies of non-western regions such as the Middle East, Africa, Asia, & Latin America as well as the US and Europe. New chapter on personality and the self with an emphasis on gender identity. New or revised chapter opening vignettes that draw upon current events. More examples related to the experiences of international students in the US and indigenous people. Many more figures and tables that appeal to visual learners. New research on gender, race, religious beliefs, parenting styles, sexual orientation, ethnic identity and stereotypes, conflict resolution, immigration, intelligence, physical abuse, states of consciousness, DSM-5, cultural customs, evolutionary psychology, treatment of psychological disorders, and acculturation. Revised methodology chapter with more attention to issues related specifically to cross-cultural research and more on qualitative and mixed methods. A companion website at www.routledge.com/9781138668386 where instructors will find a test bank containing multiple choice, true and false, short answer, and essay questions and answers for each chapter, and a complete set of tables and figures from the text; and students will find chapter outlines, flashcards of key terms, and links to further resources and the authors' Facebook page. Intended as a text for courses on cross-cultural psychology, multicultural psychology, cultural psychology, cultural diversity, and the psychology of ethnic groups and a resource for practitioners, researchers, and educators who work in multicultural environments.
Download or read book Seams Unlikely written by Nancy Zieman and published by . This book was released on 2014-02-04 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The autobiography of seamstress Nancy Zieman.
Download or read book Cooking Healthy with a Man in Mind written by JoAnna M. Lund and published by Putnam Adult. This book was released on 1997 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 200 lip-smacking, man-sized, soul-satisfying soups, main dishes, and lots of desserts that just happen to be low in fat, sugar, calories, and cholesterol.
Download or read book Burning Boy written by Paul Auster and published by Henry Holt and Company. This book was released on 2021-10-26 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: A LOS ANGELES TIMES BOOK PRIZE WINNER A BOSTON GLOBE BEST BOOK OF 2021 Booker Prize-shortlisted and New York Times bestselling author Paul Auster's comprehensive, landmark biography of the great American writer Stephen Crane. With Burning Boy, celebrated novelist Paul Auster tells the extraordinary story of Stephen Crane, best known as the author of The Red Badge of Courage, who transformed American literature through an avalanche of original short stories, novellas, poems, journalism, and war reportage before his life was cut short by tuberculosis at age twenty-eight. Auster’s probing account of this singular life tracks Crane as he rebounds from one perilous situation to the next: A controversial article written at twenty disrupts the course of the 1892 presidential campaign, a public battle with the New York police department over the false arrest of a prostitute effectively exiles him from the city, a star-crossed love affair with an unhappily married uptown girl tortures him, a common-law marriage to the proprietress of Jacksonville’s most elegant bawdyhouse endures, a shipwreck results in his near drowning, he withstands enemy fire to send dispatches from the Spanish-American War, and then he relocates to England, where Joseph Conrad becomes his closest friend and Henry James weeps over his tragic, early death. In Burning Boy, Auster not only puts forth an immersive read about an unforgettable life but also, casting a dazzled eye on Crane’s astonishing originality and productivity, provides uniquely knowing insight into Crane’s creative processes to produce the rarest of reading experiences—the dramatic biography of a brilliant writer as only another literary master could tell it.
Download or read book Hooked written by Michael Moss and published by Random House. This book was released on 2021-03-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Download or read book Australian Women and War written by Melanie Oppenheimer and published by . This book was released on 2008 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sourced from Oppenheimer's own research and archival material from the Australian War Memorial, Australian Red Cross archives and State Libraries, Australian Women and War contains accounts of women such as Nursing Sister Nellie Gould in the Boer War and Angela Rhodes, the first Australian Military female air traffic controller to serve in Baghdad during the second Gulf War. The book also contains little known accounts of women such as Nurse Ethel Gillingham, one of the only Australian women to be a POW in WWI, and the group of Australian teachers sent to South Africa during the Boer War to work in the internment (concentration) camps.
Download or read book Mighty Minutes written by Jim Hall and published by Random House Value Publishing. This book was released on 1984 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index. A historical overview of TV's bestloved commercials over the past thirtyfive years.
Download or read book Women of Oshkosh written by Ron La Point and published by . This book was released on 2021-09-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The twenty-seven women featured in the book are names from the past and those currently engaged in making our community stronger and more responsive to those in need. It was my intention to memorialize those whose lives were dedicated in helping others including those who fought and struggled to win the right for women to vote. I have come to the realization, after visiting with these women and doing the necessary research and observing the lives of others I knew, that women are the prime movers of change in our society. It is my hope you will become acquainted with these women as I have.
Download or read book Spanish Gardens and Patios written by Mildred Stapley Byne and published by Schiffer Publishing. This book was released on 2008 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mildred and Arthur Byne explored exceptional Spanish gardens in the 1920s, sketching and photographing them in order to share design ideas with fellow enthusiasts in the United States. They focused on glazed polychrome tiles and green foliage as the the primary characteristic of a Spanish garden, in contrast with a "cool white house." They also turned their attention to patios as the embodiment of "indoor garden and outdoor salon." This book is their legacy, and offers a multitude of ideas in the forms of architecture, hardscaping, and landscaping. It is also a wonderful tour of historic gardens, including the Alhambra, and gardens of notables including the Duke of Medinaceli, the Duke of Alva, Seville, and the Marques de Viana, Cordova. Regions covered include Granada, Ronda, Las Ermitas, Sierra de Cordova, and Majorca.
Download or read book Oxford English Dictionary written by John A. Simpson and published by Oxford University Press. This book was released on 2002-04-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford English Dictionary is the internationally recognized authority on the evolution of the English language from 1150 to the present day. The Dictionary defines over 500,000 words, making it an unsurpassed guide to the meaning, pronunciation, and history of the English language. This new upgrade version of The Oxford English Dictionary Second Edition on CD-ROM offers unparalleled access to the world's most important reference work for the English language. The text of this version has been augmented with the inclusion of the Oxford English Dictionary Additions Series (Volumes 1-3), published in 1993 and 1997, the Bibliography to the Second Edition, and other ancillary material. System requirements: PC with minimum 200 MHz Pentium-class processor; 32 MB RAM (64 MB recommended); 16-speed CD-ROM drive (32-speed recommended); Windows 95, 98, Me, NT, 200, or XP (Local administrator rights are required to install and open the OED for the first time on a PC running Windows NT 4 and to install and run the OED on Windows 2000 and XP); 1.1 GB hard disk space to run the OED from the CD-ROM and 1.7 GB to install the CD-ROM to the hard disk: SVGA monitor: 800 x 600 pixels: 16-bit (64k, high color) setting recommended. Please note: for the upgrade, installation requires the use of the OED CD-ROM v2.0.
Download or read book Spoonbread and Strawberry Wine written by Norma Jean Darden and published by Harlem Moon. This book was released on 1994 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: After traveling across the U.S. interviewing scores of relatives, two sisters share a collection of recipes for favorite family dishes, herbal concoctions, and natural beauty aids
Download or read book Pacific Presences written by Lucie Carreau and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of thousands of works of art and artefacts from many parts of the Pacific are dispersed across European museums. They range from seemingly quotidian things such as fish-hooks and baskets to great sculptures of divinities, architectural forms and canoes. These collections constitute a remarkable resource for understanding history and society across Oceania, cross-cultural encounters since the voyages of Captain Cook, and the colonial transformations that have taken place since. They are also collections of profound importance for Islanders today, who have varied responses to their disp.
