Download or read book The Law of Advertising Marketing and Promotions written by David H. Bernstein and published by Law Journal Seminars Press. This book was released on 2017-10-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Download or read book Sales Promotion and Direct Marketing Law written by Philip Circus and published by . This book was released on 1998 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Kogan Page Publishers. This book was released on 2013-01-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.
Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2010-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2002 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Download or read book The Law of Virtual Worlds and Internet Social Networks written by Andrew Sparrow and published by CRC Press. This book was released on 2016-03-03 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds this book will persuade you otherwise. There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment. By reading The Law of Virtual Worlds and Internet Social Networks you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool? The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.
Download or read book Marketing Communications written by Ze Zook and published by Kogan Page Publishers. This book was released on 2016-02-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.
Download or read book Smith and Monkcom The Law of Gambling written by Stephen Monkcom and published by Bloomsbury Publishing. This book was released on 2017-03-09 with total page 1465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smith and Monkcom: The Law of Gambling, Fourth Edition provides a detailed and practical explanation of legislation covering casinos, betting shops, bingo halls, amusement arcades, pubs and clubs with gaming machines and lotteries. This important book provides a detailed and practical explanation of the legislation by detailing the purpose of the legislation, how to apply for operating licences, premises licences and personal licences, the conditions attached to licences and enforcement of the law as it relates to gambling. The fourth edition covers the following legislation: The Gambling Commission's guidance All updates to the Gaming Act 2005 Coverage of the Gambling (Licensing and Advertising) Act 2014 which requires all operators that transact with, or advertise to, British consumers to obtain an operating licence from the Gambling Commission Case law includes: R (on the application of Hemming (t/a Simply Pleasure Ltd) and others) v Westminster City Council R v Goldstein and Rimmington “Spotting the Ball” Partnership v HMRC HMRC v IFX Investment Company Limited The English Bridge Union Limited v HMRC Greene King (tribunal case) Newham Council v Paddy Power
Download or read book Handbook of Social Media and the Law written by Laura Scaife and published by CRC Press. This book was released on 2014-11-20 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billions of minutes a month are spent globally on social media. This raises not only serious legal issues, but also has a clear impact on everyday commercial activity. This book considers the significant legal developments that have arisen due to social media. It provides an expert explanation of the issues that practitioners and businesses need to consider, as well as the special measures that are required in order to minimise their exposure to risk. The content is highly practical, and not only explores the law related to social media, but also includes useful aids for the reader, such as flow charts, checklists and case studies. Various categories and channels of social media are covered in this book, alongside the legal classification of different social networks. Social media is also considered in the context of human rights law by evaluating the implications this has had upon the development of civil and criminal law when pursuing a civil remedy or criminal prosecution in relation to online speech. As part of these discussions the book deals specifically with the Defamation Act 2013, the Communications Act 2003, the Computer Misuse Act 1990 and the Contempt of Court Act 1988 among other key issues such as seeking Injunctions and the resulting privacy implications. Finally, the author also pays careful consideration to the commercial aspects raised by social media. The reader will find reference to key cases and regulatory guidance notes and statutes including, the Data Protection Act 1998 (including the draft Data Protection Regulation), user privacy, human rights, trading and advertising standards, special rules for FCA regulated bodies and social media insurance. This book is an invaluable guide for private practice and in-house practitioners, business professionals, academics and post-graduate students involved in the law surrounding social media.
Download or read book Unfair Competition Law written by Frauke Henning-Bodewig and published by Kluwer Law International B.V.. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.
Download or read book BTEC First Business written by Diane Canwell and published by Nelson Thornes. This book was released on 2005 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: BTEC First Business is designed to specifically meet the requirements of the Edexcel qualification by offering students and centres coverage of the core units and specialist units. Packed with well-structured activities and case studies, this book enables students to apply theoretical principles to real-life business situations.
Download or read book Ad Law written by Richard Lindsay and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
Download or read book Doing Business After Brexit written by Helen Wong MBE and published by Bloomsbury Publishing. This book was released on 2022-03-17 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 31st December 2020, the Brexit transition period ended and the new EU-UK partnership began. The second edition discusses the new EU-UK partnership, and the related agreements, looking at the effect these will have on businesses trading with the EU. The book then looks at each area pertinent to running a business and looks at the related advantages and disadvantages that arise from Brexit, e.g. the Brexit Trade and Cooperation Agreement, a new points-based immigration system, and customs and VAT rules on imports and exports. This title is included in Bloomsbury Professional's Company and Commercial Law online service.
Download or read book Consumer Sales Law written by John Macleod and published by Routledge. This book was released on 2009-06-02 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subject-matter of the supply contract : goods and price -- Regulation of business -- Consumer protection and the criminal law -- Consumer protection and instalment credit -- Licensing -- Moneylending -- Seeking business -- Formalities of the agreement -- Formation of the agreement -- Contractual terms -- Undertakings as to title -- Undertakings as to quantity and quality -- Undertakings as to fitness and satisfactory quality -- Other implied terms and obligations -- Financed transactions -- Product liability -- Exclusions and disclaimers -- The effects of the contract -- The passing of property -- The transfer of title -- Risk and impossibility -- Delivery and possession -- The unpaid supplier's possessory rights -- Security for the price -- Discharge of contractual obligations -- Remedies of the supplier : creditor or owner -- Enforcement by public authorities -- Remedies of the transferee : "debtor or hirer".
Download or read book Towards a European Unfair Competition Law written by Rogier W. De Vrey and published by BRILL. This book was released on 2006 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to discuss the state of unfair competition law in the European Union. In this respect, the various efforts that have been made in the past to come to harmonization of this area of law and the reasons that they were only partially successful are reviewed. In addition, the International and European regulations that refer to unfair competition, like, e.g., the Paris Convention, the TRIPs and the recent 2004 Unfair Commercial Practices Directive are discussed. Also an overview is given of the unfair competition laws in the United Kingdom, Germany and the Netherlands with respect to the 'problem-areas' of slavish imitation, misleading advertising, denigrating one's competitor, trade secrets and finally, misappropriation of valuable trade assets. Unfair competition law is traditionally considered part of intellectual property law. Not only the relation of unfair competition law to intellectual property laws are therefore part of the discussion but also the areas of consumer protection law (since unfair competition law is partly orientated towards consumer protection) and competition (as an economic concept) is the topic of thorough review.
