Download or read book Sales First Growing Our Company the Old Fashioned Way the ColorMatrix Story written by Becca Braun and published by Braun Ink. This book was released on 2020-09-30 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story" by John Haugh and Michael Shaughnessy reveals the remarkable journey of two Midwestern chemical salesmen who built a $400 million business without venture capital. In the 1980s, Haugh and Shaughnessy discovered a novel way to add color to plastics, an incremental innovation with enormous potential in the global plastics industry. Lacking the connections and experience to secure venture capital, they turned to a straightforward, old-fashioned strategy: focusing on sales. Driving their beat-up cars around the Ohio River Valley, they committed to a single guiding principle for every decision about customers, capital, or human resources: “Will it generate sales quickly?” This relentless sales-first mindset allowed them to grow their company, ColorMatrix, to over $100 million in revenues. Their dedication paid off when they eventually recapitalized the company and sold it for over $400 million, creating hundreds of jobs in Rust Belt Cleveland along the way. "Sales First!" not only chronicles the business strategies and entrepreneurial spirit that propelled ColorMatrix to success but also highlights the importance of maintaining strong personal relationships in business. John and Mike managed their partnership so well that they never had a significant disagreement, showcasing the power of mutual respect and shared vision. This inspiring narrative offers valuable lessons for entrepreneurs and business leaders on achieving growth through sheer determination and a focus on immediate sales, making it a must-read for anyone looking to build a successful company without relying on external funding. “Sales First!” is part of the Braun Collection, a suite of business education resources that includes bestsellers such as “Billion or Bust!” by former Rackspace CEO Lanham Napier.
Download or read book Billion Or Bust Growing a Tech Company in Texas written by Lanham Napier and published by Braun Ink. This book was released on 2019-01-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprise Bestseller! "Billion or Bust!" by Lanham Napier offers a gripping perspective on entrepreneurship, cloud computing, and the strategic effort to build a billion-dollar company. Napier, the former CEO of Rackspace, transformed the fledgling hosting company into a global leader in cloud computing services. Employing a customer-centric approach known as "Fanatical Support," he navigated the company through the tech industry's twists and turns. In “Billion or Bust!” Napier explains the strategic and technical aspects that undergirded Rackspace's growth. A strong, customer-focused culture, he argues, drives innovation. Throughout the book, Napier emphasizes the importance of people in Rackspace’s success, highlighting stories of the Rackspace team’s resilience and creativity. Napier gives readers a comprehensive blueprint for building and scaling a successful tech company, blending personal experiences with strategic insights and in-depth analysis. In the process, he examines cloud computing and its evolution, startup scaling, tech industry leadership, and strategic decision-making and risk management. For anyone interested in entrepreneurship, technology, and business leadership, “Billion or Bust!” is an essential read. "BILLION OR BUST! is a lively, thoughtful, and engaging story of a man, a business, and a city, told with a thoroughly Texan degree of vigor and verve." - TheIndieReader
Download or read book Sales First written by Michael Shaughnessy and published by Braun Collection. This book was released on 2020-09-30 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s, Midwestern chemical salesmen, John Haugh and Michael Shaughnessy, came across a new way of adding color to plastics. Their new product was an incremental innovation for the massive global plastics industry. Without the connections, pedigree, or experience to raise venture capital, John and Mike had to finance the growth of their company the old-fashioned way-by selling products. Driving their beat-up cars around the Ohio River Valley, they called their simple plan "SALES FIRST!" With every customer, capital, and human resource decision, they asked one question: "Will it generate sales quickly?" This is how they grew their company to over $100 million in revenues, recapitalized it, and benefited from its sale for over $400 million. In the process, John and Mike managed their relationship so that they never had a significant disagreement with each other, and they also created hundreds of jobs in Rust Belt Cleveland.
Download or read book Billion Or Bust Growing a Tech Company in Texas written by Lanham Napier and published by . This book was released on 2019-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billion or Bust! As president and then CEO of cloud provider Rackspace, Lanham Napier grew the company from $5 million to over $1 billion in revenues and $5 billion in market value while creating thousands of jobs. A lifelong Texan, he grew the company in his home state, overseeing the development of new headquarters in San Antonio and leading the company's IPO. When Microsoft, Amazon, and Google entered the industry in force, everything changed . . . including Lanham's relationship with Rackspace executives and the company's board of directors. Lanham Napier is an entrepreneur, innovator, and investor. He and his team at BuildGroup believe in providing smart capital to passionate entrepreneurs who want to build companies for the long haul. Lanham developed his ideas about risk capital through his work as CEO of Rackspace, a formerly public cloud company headquartered in San Antonio, Texas. He grew up a proud Texan, enamored with the state climate, history, diversity, friendliness, and traditions. In his adolescence, Lanham developed a driving desire to improve the world through creating jobs for people (especially Texans). On a date with the woman he would soon marry, he said about himself, "I want to create jobs." Lanham went to Rice University and then Harvard Business School, and he became knowledgeable about high finance through jobs at Merrill Lynch and a private equity fund. When the internet boom hit in the 1990s, Rackspace.com, a managed hosting company founded by several San Antonio innovators, came knocking at Lanham's door. He joined as CFO, with the main responsibility for taking the company public. He considered this the ideal opportunity to create jobs. Before the company could go public, however, the economic bubble burst. Instead of raising new capital to hire people, Lanham oversaw large-scale layoffs-not at all what he had envisioned. Lanham became president of Rackspace and helped Rackers focus on generating profits and making the company as financially self-sustaining as possible. Under his leadership, and with a dedicated and motivated team, the company gained dominance in its industry-leading Fanatical Support TM offering-a differentiated service that gained Rackspace thousands of small and large-business customers. After Lanham was promoted to CEO, the once-tiny cloud company grew so quickly, it converted a defunct mall into phenomenal new headquarters and underwent an IPO. By the time Lanham left in 2014, Rackspace served over 300,000 customers and had over a billion in revenues and $5 billion in market value. It also employed over 5,000 people, largely in the San Antonio area. Lanham details the replacement of one set of 'managed hosting' competitors (telecom companies) by a new set of cloud competitors-Microsoft, Google, and Amazon. Their aggressive entry into the cloud space beginning around 2006 forced Rackspace to continuously differentiate its high-quality offerings, doubling down on Fanatical Support and developing new products and services. The stresses of this tsunami of competition that collectively held cash stores unrivaled in business history caused a formerly strong partnership among Rackspace executives to pull at the seams. The deterioration of the partnership had repercussions at the board and investor levels, as well. Without leadership consensus, the pressing decisions Lanham needed to make as CEO (and board member) took longer and became harder. Lanham's ability to operate with urgency and clear direction became a daily battle, and he left the company.
Download or read book Wild Company written by Mel Ziegler and published by Simon and Schuster. This book was released on 2012-10-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
Download or read book Floret Farm s Discovering Dahlias written by Erin Benzakein and published by Chronicle Books. This book was released on 2021-03-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning guide to growing, harvesting, and arranging gorgeous dahlia blooms from celebrated farmer-florist and New York Times bestselling author Erin Benzakein, founder of Floret Flower Farm. World-renowned flower farmer and floral designer Erin Benzakein reveals all the secrets to growing, cultivating, and arranging gorgeous dahlias. These coveted floral treasures come in a dazzling range of colors, sizes, and forms, with enough variety for virtually every garden space and personal preference, making them one of the most beloved flowers for arrangements. In these pages, readers will discover: • Expert advice for planting, harvesting, and arranging garden-fresh dahlias • A simple-to-follow overview of the dahlia classification system • An A–Z guide with photos and descriptions of more than 350 varieties • Step-by-step how-to's for designing show-stopping dahlia bouquets that elevate any occasion Expert Author: Erin Benzakein's gorgeous flowers are celebrated throughout the world. Her book Floret Farm's A Year in Flowers was a New York Times bestseller and her first book, Floret Farm's Cut Flower Garden, won the American Horticultural Society Book Award. Filled with Wisdom: Overflowing with hundreds of lush photographs and invaluable advice, DISCOVERING DAHLIAS is an essential resource for gardeners and a must-have for anyone who loves flowers, including flower lovers, avid and novice gardeners, floral designers, florists, small farmers, stylists, and designers.
Download or read book Data Science and Big Data Analytics written by EMC Education Services and published by John Wiley & Sons. This book was released on 2014-12-19 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Download or read book Understanding Digital Cinema written by Charles S. Swartz and published by Taylor & Francis. This book was released on 2005 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive work on digital cinema by all the Hollywood insiders!
Download or read book Pantone The Twentieth Century in Color written by Leatrice Eiseman and published by Chronicle Books. This book was released on 2011-10-19 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pantone, the worldwide color authority, invites you on a rich visual tour of 100 transformative years. From the Pale Gold (15-0927 TPX) and Almost Mauve (12-2103 TPX) of the 1900 Universal Exposition in Paris to the Rust (18-1248 TPX) and Midnight Navy (19-4110 TPX) of the countdown to the Millennium, the 20th century brimmed with color. Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker identify more than 200 touchstone works of art, products, d cor, and fashion, and carefully match them with 80 different official PANTONE color palettes to reveal the trends, radical shifts, and resurgences of various hues. This vibrant volume takes the social temperature of our recent history with the panache that is uniquely Pantone.
Download or read book Introduction to Psychology written by Jennifer Walinga and published by Hasanraza Ansari. This book was released on with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Download or read book CMF Design written by Liliana Becerra and published by Frame Publishers. This book was released on 2016-05-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this first book about the rather young discipline, the author consolidated its key principles, so that they can be consulted, referenced and utilised by both design students and professionals. Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attributes of products. The work of the CMF designer combines aesthetics and practical knowledge of materials and technologies with intangible human perceptions of value. This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations. Introducing the CMF process and detailing the areas of colour, material and finish design, this book serves as a valuable source of information about this emerging professional discipline and its fundamental principles.
Download or read book GIMP Bible written by Jason van Gumster and published by John Wiley and Sons. This book was released on 2011-02-04 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate reference and guide to the GNU image manipulation program GIMP is a free, Photoshop-like image manipulation program, and as its use grows, so does the demand for detailed instruction on how to get the very most out of it. GIMP Bible is the most comprehensive and current independent GIMP reference available that goes beyond official documentation. If you're a digital artist or photographer, the step-by-step explanations in this authoritative guide show you how to power-use GIMP throughout a production pipeline. Topics include understanding the GIMP interface and how to work with it, how to use all of GIMP's tools to create high-quality images, GIMP's default filters and plug-ins, advanced techniques for customization with Python and Scheme scripting, and much more. GIMP (GNU Image Manipulation Program) is a free graphics editor that runs on Linux, Windows, or Macs; it is used to process digital graphics and photographs including creating graphics and logos, resizing and cropping photos, altering colors, combining images, creating basic GIF animated images, and more Whether you're a digital artist, professional photographer, or beginner, this detailed how-to shows you best practices, valuable techniques, and helpful tips for getting the most out of GIMP for your projects Topics include the GIMP interface and how to work with it, in-depth description of GIMP's tools and how to use them to create high-quality images, a comprehensive reference for all of GIMP's default filters and common plug-ins, and advanced customization with Python and Scheme scripting Get the most out of this free image editing tool for your production pipeline with the GIMP Bible. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Download or read book HTML5 in Action written by Greg Wanish and published by Simon and Schuster. This book was released on 2014-02-09 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary HTML5 in Action provides a complete introduction to web development using HTML5. You'll explore every aspect of the HTML5 specification through real-world examples and code samples. It's much more than just a specification reference, though. It lives up to the name HTML5 in Action by giving you the practical, hands-on guidance you'll need to use key features. About the Technology HTML5 is not a few new tags and features added to an old standard—it's the foundation of the modern web, enabling its interactive services, single-page UI, interactive games, and complex business applications. With support for standards-driven mobile app development, powerful features like local storage and WebSockets, superb audio and video APIs, and new layout options using CSS3, SVG, and Canvas, HTML5 has entered its prime time. About the Book HTML5 in Action provides a complete introduction to web development using HTML5. It explores the HTML5 specification through real-world examples and code samples. It earns the name "in Action" by giving you the practical, hands-on guidance you'll need to confidently build the sites and applications you—and your clients—have been wanting for years. This book concentrates on new HTML5 features and assumes you are familiar with standard HTML. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. What's Inside New semantic elements and form input types Single-page application design Creating interactive graphics Mobile web apps About the Authors Rob Crowther is a web developer and blogger and the author of Manning's Hello! HTML5 & CSS3. Joe Lennon is an enterprise mobile application developer. Ash Blue builds award-winning interactive projects. Greg Wanish is an independent web and eCommerce developer. Table of Contents PART 1 INTRODUCTION HTML5: from documents to applications PART 2 BROWSER-BASED APPS Form creation: input widgets, data binding, and data validation File editing and management: rich formatting, file storage, drag and drop Messaging: communicating to and from scripts in HTML5 Mobile applications: client storage and offline execution PART 3 INTERACTIVE GRAPHICS, MEDIA, AND GAMING 2D Canvas: low-level, 2D graphics rendering SVG: responsive in-browser graphics Video and audio: playing media in the browser WebGL: 3D application development Plus 10 Appendixes
Download or read book NET Windows Forms in a Nutshell written by Ian Griffiths and published by "O'Reilly Media, Inc.". This book was released on 2003 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this all inclusive guide for experienced programmers, the authors show howto develop stand-alone Windows applications.
Download or read book Killer Game Programming in Java written by Andrew Davison and published by "O'Reilly Media, Inc.". This book was released on 2005-05-20 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the number of commercial Java games is still small compared to those written in C or C++, the market is expanding rapidly. Recent updates to Java make it faster and easier to create powerful gaming applications-particularly Java 3D-is fueling an explosive growth in Java games. Java games like Puzzle Pirates, Chrome, Star Wars Galaxies, Runescape, Alien Flux, Kingdom of Wars, Law and Order II, Roboforge, Tom Clancy's Politika, and scores of others have earned awards and become bestsellers.Java developers new to graphics and game programming, as well as game developers new to Java 3D, will find Killer Game Programming in Java invaluable. This new book is a practical introduction to the latest Java graphics and game programming technologies and techniques. It is the first book to thoroughly cover Java's 3D capabilities for all types of graphics and game development projects.Killer Game Programming in Java is a comprehensive guide to everything you need to know to program cool, testosterone-drenched Java games. It will give you reusable techniques to create everything from fast, full-screen action games to multiplayer 3D games. In addition to the most thorough coverage of Java 3D available, Killer Game Programming in Java also clearly details the older, better-known 2D APIs, 3D sprites, animated 3D sprites, first-person shooter programming, sound, fractals, and networked games. Killer Game Programming in Java is a must-have for anyone who wants to create adrenaline-fueled games in Java.
Download or read book CSS Mastery written by Andy Budd and published by Apress. This book was released on 2016-07-26 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated to the latest CSS modules, make the journey to CSS mastery as simple and painless as possible. This book dives into advanced aspects of CSS-based design, such as responsive design, modular CSS, and CSS typography. Through a series of easy-to-follow tutorials, you will learn practical CSS techniques you can immediately start using in your daily work. CSS Mastery: Advanced Web Standards Solutions is your indispensable guide to cutting-edge CSS development—this book demystifies the secrets of CSS. While CSS is a relatively simple technology to learn, it is a difficult one to master. When you first start developing sites using CSS, you will come across all kinds of infuriating browser bugs and inconsistencies. It sometimes feels like there are a million and one different techniques to master, spread across a bewildering array of websites. The range of possibilities seems endless and makes for a steep and daunting learning curve. While most books concentrate on basic skills, this one is different, assuming that you already know the basics and why you should be using CSS in your work, and concentrating mainly on advanced techniques. This new edition covers all of the CSS fundamentals such as the importance of meaningful markup, how to structure and maintain your code, and how the CSS layout model really works. This new edition contains: New examples and updated browser support information Full coverage of modular CSS and responsive design Essential information on CSS typography and layout control What You'll Learn Discover the best practice concepts in CSS design Master the most important (and tricky) parts of CSS Identify and fix the most common CSS problems Deal with the most common bugs See the latest information on CSS features and support Who This Book Is For Intermediate and advanced web designers and developers. It offers a quick recap of the main points of CSS, while dispelling some common myths, but then moves forward to delve into the higher-level aspects of CSS. It contains fully up-to-date information throughout, and acts as a one-stop-shop for current CSS best practices.
