Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Download or read book Understanding Consultative Sales Techniques written by and published by Cybellium . This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book International Business Negotiations written by Pervez N. Ghauri and published by Emerald Group Publishing. This book was released on 2003-09-30 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an understanding about the impact of culture and communication on international business negotiations. This work explores the problems faced by Western managers while doing business abroad and offers guidelines for international business negotiations. It also focuses on an important aspect of international business: negotiations.
Download or read book Consultative Sales Techniques Exam Prep written by and published by Cybellium Ltd. This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cuttign-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book Excellence in Communicating Organizational Strategy written by Donald P. Cushman and published by SUNY Press. This book was released on 2001-07-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays on how organizations effectively communicate strategy to optimize performance.
Download or read book Heavy Hitter Sales Wisdom written by Steve W. Martin and published by John Wiley & Sons. This book was released on 2006-12-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople's pockets." —Gerhard Gschwandtner Founder and Publisher, Selling Power magazine "Steve Martin's interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople." —Jay Fulcher, Chief Executive Officer, Agile Software "This powerful book provides real-world strategies you can use to increase sales immediately!" —Brian Tracy, President, Brian Tracy International, author, Getting Rich Your Own Way "Heavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the heart of selling. It's about the emotional connection with the customer, but also the attack and destruction of the competition." —Olivier Helleboid, Vice President, Software Operations, Hewlett-Packard "Heavy Hitter Sales Wisdom provides field sales generals and sales soldiers with tons of strategy, persuasion techniques, and common-sense approaches to winning the hearts and minds of prospects. This book will add new weapons to your arsenal." —Tim Kelliher, Senior Vice President, Sales, DHL Global Mail
Download or read book Sales Enablement Exam Study Guide written by Cybellium and published by Cybellium. This book was released on with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cuttign-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book Understanding Competitive Analysis in Marketing written by and published by Cybellium . This book was released on 2024-10-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book Strategy specific Decision Making A Guide for Executing Competitive Strategy written by William G. Forgang and published by Routledge. This book was released on 2015-02-12 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.
Download or read book CIM Handbook of Strategic Marketing written by Colin Egan and published by Routledge. This book was released on 2010-02-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
Download or read book The Art of Selling A Comprehensive Guide to Success Knowledge Strategies and Insights Needed to Excel in the Art of Selling written by Rick Spair and published by Rick Spair. This book was released on with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Art of Selling - A Comprehensive Guide to Success." In today's fast-paced and competitive business landscape, selling is not just about closing deals; it is about building relationships, understanding customer needs, and delivering exceptional value. Whether you are a seasoned sales professional looking to refine your skills or someone just starting their journey in sales, this book is designed to equip you with the knowledge, strategies, and insights needed to excel in the art of selling. Selling is both an art and a science. It requires a delicate balance of interpersonal skills, strategic thinking, and adaptability. In this book, we will delve into the multifaceted world of sales, exploring various topics, techniques, and best practices that can help you navigate the ever-changing sales landscape with confidence and achieve sales excellence. The book is structured into distinct chapters, each dedicated to a specific aspect of selling. We will begin by laying a solid foundation in Chapter 1, where we discuss the importance of selling in business, the characteristics of successful salespeople, key principles of selling, the sales process overview, and the development of a sales mindset. From there, we will explore a wide range of topics, from prospecting and lead generation to sales presentations, effective communication, customer relationship building, leveraging technology, international sales, ethics and professionalism, time management, personal branding, and overcoming challenges, among many others. Within each chapter, we will delve into key subtopics, providing you with practical tips, strategies, and recommendations that you can apply in your sales efforts. Each chapter will consist of at least five topics, ensuring a comprehensive and detailed exploration of the subject matter. As you progress through the chapters, you will gain insights into understanding buyer behavior, applying persuasion techniques, leveraging technology, adapting to evolving customer expectations, and aligning sales and customer service efforts. We will explore the psychology behind selling, the role of emotional intelligence, and the power of innovation in sales. Moreover, we will emphasize the importance of continuous learning, building lasting customer relationships, and embracing future trends to stay ahead in the ever-evolving sales landscape. Throughout this book, our goal is to provide you with a comprehensive guide that not only enhances your sales skills but also helps you develop a customer-centric mindset, ethical practices, and a growth-oriented approach. We believe that by mastering the art of selling, you can achieve not only personal success but also contribute to the success of your organization. Whether you are in B2B or B2C sales, whether you sell products or services, and regardless of the industry you operate in, this book will provide you with the tools and insights you need to excel in your sales journey. It is designed to be practical, actionable, and relevant, drawing from the best practices and experiences of successful sales professionals across various fields. Now, let us embark on this exciting journey together, as we explore the art of selling and unlock the keys to sales success. May this book serve as a valuable resource and guide as you navigate the intricacies of selling, develop your skills, and achieve new heights of sales excellence.
Download or read book Advanced Introduction to Sustainable Competitive Advantage in Sales written by Lawrence B. Chonko and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.
Download or read book Research Handbook on Knowledge Transfer and International Business written by Khan, Zaheer and published by Edward Elgar Publishing. This book was released on 2022-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and engaging Research Handbook provides a full examination of the modes and mechanisms of international knowledge transfer. Furthermore, it also provides in-depth insights into international knowledge transfer related challenges faced by multinational enterprises (MNEs).
Download or read book Competitive Strategies for Academic Entrepreneurship Commercialization of Research Based Products written by Szopa, Anna and published by IGI Global. This book was released on 2015-09-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the pace of technological growth—from the very first stages of research and development to full-scale industrial implementation—has quickened at an exponential rate. To better keep pace with rapidly-changing market demands, the gap between university research incubators and public-sector start-up companies has undergone a marked contraction. Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products seeks to fill the gap in research between universities and the public, and offers cutting-edge insight into the current state of the field. Charting a course that moves from discussions of academic resistance and implications for knowledge-transfer theory to current case-studies of academic/industrial launch-pads like COTEC’s Technology Commercialization Accelerator and the Maryland Industrial Partnerships program, this publication targets an audience of academicians, administrators, researchers, entrepreneurs, and established professionals, and seeks to provide insight into the mechanisms by which the research of today becomes the household names of tomorrow.
Download or read book What s Your Competitive Advantage written by Cliff Bowman and published by Pearson UK. This book was released on 2019-01-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s Your Competitive Advantage? offers a way to work with the realities of a complex world and the changing needs of your business. No-one can predict the future and we can’t predict the ultimate effect of any actions we take. What’s your Competitive Advantage? sets out an approach to managing change that reflects this complex reality. Built on insights from research into value creation and complex systems the book explains seven value creating strategies and the practices and change processes they require. Each play has an associated set of capabilities which deliver customer value efficiently: SPECIALISATION - choose to focus on a single product or product group and compete through superior product performance. ADAPTIVE - increase the system’s ability to respond to changing circumstances, particularly to changing customer needs. LOW COST - Deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction INNOVATION - Competing through product innovations. EXCELLENCE - Continuous incremental improvement of product or service quality NO-FRILLS - Serve price sensitive customers with a stripped down alternative product or service. TARGETING - Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Download or read book Study Guide to Marketing Communications written by and published by Cybellium . This book was released on 2024-10-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
