Download or read book Sales and Service for the Wine Professional written by Brian K. Julyan and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.
Download or read book Sales and Service for the Wine Professional written by Brian K. Julyan and published by Cengage Learning EMEA. This book was released on 2008 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.
Download or read book Sales and Service for the Wine Professional Fifth Edition written by Brian K. Julyan and published by . This book was released on 2020 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Launch Your Wine Career written by Liz Thach and published by Board and Bench Publishing. This book was released on 2009-09-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Download or read book Sales and Service for the Wine Professional 3E written by Brian Julyan and published by . This book was released on 2008 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospi.
Download or read book Wine Marketing Sales Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Download or read book The Wine Beer and Spirits Handbook written by The International Culinary Schools at The Art Institutes and published by John Wiley & Sons. This book was released on 2009-04-22 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the mysteries of wine. The study of wine and beverages has become integral to hospitality education. The Wine, Beer, and Spirits Handbook demystifies the wine and wine-making process, examining not only the making and flavor profiles of wine, beer, and spirits, but also the business of wine service as practiced by a chef or sommelier. Unique to this book, is the strong emphasis on food and wine pairings, as well as food and beverage interactions. An entire chapter uncovers this broad, often intimidating, topic with detailed information on table wines, sparkling wines, fortified wines, beer and spirits. More importantly, The Handbook explains the responsibilities of a sommelier from both service and managerial perspectives. Readers explore their wine-related duties including: the developing of wine lists, identifying faulty wines, ordering, receiving, and storing wines, conducting inventory control, pricing, product research, cellar management, and the health and legal implications of wine consumption. A comprehensive, one-stop resource to the character and best use of beverages, The Wine, Beer, and Spirits Handbook will help every student, chef, sommelier and wine enthusiast confidently master the mysteries of wine and other beverages.
Download or read book Professional Table Service written by Sylvia Meyer and published by Wiley. This book was released on 2002-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Table Service spells out the rules and techniques of table service: pre-opening preparation, proper use of equipment, and the correct ways of serving and communicating with customers.
Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Download or read book Why You Like the Wines You Like written by Tim Hanni and published by . This book was released on 2013-01-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master of Wine and Chef Tim Hanni MW was hailed as the Wine Antisnob by the Wall Street Journal for his work in understanding consumer wine preferences and revolutionary concepts for wine and food pairing. This introductory volume for The New Wine Fundamentals wine education program is based on two decades of research by the author and many research colleagues. "Why You Like the Wines You Like; changing the way the world thinks about wine" introduces the physiological and psychological factors that shape personal wine preferences. It offers empowerment to wine drinkers at all levels and is a truly game-changing approach to the subject of the enjoyment of wine and wine with food. Why You Like the Wine You Like also looks at the countless myths and lore associated with wine and provides insights and an information for anyone interested in wine history. Hanni's wine and food principles were adopted last year and taught as part of the Advanced Diploma curriculum for the Wine & Spirits Educational Trust. "Wine and food pairing is has become an imaginary and metaphorical exercise with little basis in reality," Hanni says. "I am on a mission to have everyone pair wines with the diner, not the dinner." "I have spent many hours with Tim wrestling with some of his ideas while they were still in the formative stage. It was both an exhilarating and an exhaustive experience. With a broad and deep knowledge of wine and food history as well as their complexities, he is not afraid to challenge the way things are done and suggest alternatives. He's not dogmatic in his beliefs, but he demands that conventional thinkers think again. You may not agree with all his conclusions, but I promise he will make you think." George Taber, author of the bestseller The Judgment of Paris and A Guide to Bargain Wines and former correspondent and editor for Time magazine
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Download or read book Wine Tasting written by Ronald S. Jackson and published by Academic Press. This book was released on 2016-12-22 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: From OIV-award-winning author, Ronald S. Jackson, Wine Tasting: A Professional Handbook, Third Edition, is an essential guide for any professional or serious connoisseur seeking to understand both the theory and practice of wine tasting. From techniques for assessing wine properties and quality, including physiological, psychological, and physicochemical sensory evaluation, to the latest information on the types of wine, the author guides the reader to a clear and applicable understanding of the wine tasting process. With its inclusion of illustrative data and testing technique descriptions, the book is ideal for both those who train tasters, those involved in designing wine tastings, and the connoisseur seeking to maximize their perception and appreciation of wine. Contains revised and updated coverage, notably on the physiology and neurology of taste and odor perception Includes expanded coverage of the statistical aspect of wine tasting (specific examples to show the process), qualitative wine tasting, wine language, the origins of wine quality, and food and wine combination Provides a flow chart of wine tasting steps and production procedures Presents practical details on wine storage and the problems that can occur both during and following bottle opening
Download or read book So You re New to Sales written by Bryan Flanagan and published by Made For Success Publishing. This book was released on 2016-06-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bryan Flanagan wastes no time in instructing those new to the world of sales. He is direct, succinct, and uses as few words as possible to make it absolutely clear that selling is a learned skill and that professional salespeople are the ones who understand that selling is not about being a certain type personality, it is about being the go-to person, the problem solver, and the solution finder in the lives of those who need their product or service. From start to finish, Bryan focuses on every step necessary to become a skilled professional salesperson. This work is the complete beginner “how to” book on sales. The economic climate of today is making the world of selling a viable option for many who previously never would have considered selling an option. This book makes the option of earning a living in sales viable! Read it and learn what all existing salespeople already know….a good salesperson ALWAYS has job security!
Download or read book Winemaking Basics written by C S Ough and published by CRC Press. This book was released on 2018-05-04 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an informative guide for the winemaker and connoisseur seeking a better and more basic understanding of what the science associated with winemaking is about! Written by one of the country's leading enologists, Winemaking Basics explains in easily understandable language the fundamental processes of making table wines. The author discusses the conditions, equipment, and basic materials used to make table wine. Handy as a step-by-step guide or a general reference, this practical book explores the crucial aspects of : an introduction to growing and harvesting grapes processing grapes fermentation and wine composition clarification and fining of wines stabilization aging, bottling, and storage additives and contaminants required methods of analysis sensory evaluation setting up and maintaining home winery facilities and equipment Winemaking Basics offers various options on making table wines. It also gives the winemaker some insight into why certain treatments have desired--or undesired--effects. Winemakers will learn techniques to change the style of their wine, avoid pitfalls, and correct or prevent expensive and frustrating problems. The bibliography covers most of the current texts that should be of interest to the winemaker. Although not heavily referenced, this informative guide mentions a few key books and articles for the reader who wishes to pursue the science aspects more deeply.
Download or read book Sales and Service for Wine Professionals written by Brian K. Julyan and published by Cengage Learning Emea. This book was released on 2012-03-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tailored to meet the needs of students of liquor studies and those employed in the service of drinks, this text provides theoretical and practical knowledge, and covers drinks products, taste characteristics and the skills needed for quality service.
Download or read book Wine Terroir and Utopia written by Jacqueline Dutton and published by Routledge. This book was released on 2022-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine, Terroir and Utopia critically explores these three concepts from multi-disciplinary and intersecting perspectives, focusing on the ways in which they collide to make new worlds, new wines, new places and new peoples. Wine, terroir and utopia are all rooted in natural, spatial and temporal realities, yet all are unable to exist without purposeful human intervention. This edited volume highlights the theoretical and analytical lens of diverse scholars, who critically discuss a dazzling array of intersecting realities and imaginaries - economic, political, cultural, social and geological - and in doing this challenge many of our deeply-held responses to utopia. Drawing on an impressive range of international examples from South Africa to Bordeaux to New Zealand, the chapters adopt a range of theoretical and methodological approaches. This volume will be of great interest to upper level students, researchers and academics in the fields of Sociology, Geography, Tourism, Hospitality, Wine Studies and Cultural Studies. It will also greatly appeal to practitioners and enthusiasts in the worlds of wine production, consumption and marketing.
Download or read book Professional Drinking written by Jim Schleckser and published by Potomac River Imprints. This book was released on 2020-09-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Drinking brings you on a spirited tour of entertaining around wine and spirits, the basics of booze, how to handle yourself like a pro in a restaurant, at a business event, on a social occasion, and at home. If you want to be confident in all these settings, learn a bunch of great tips and have a few laughs along the way then this is the book for you.
