Download or read book Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 2004 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Download or read book Drinking Coffee Elsewhere written by ZZ Packer and published by Penguin. This book was released on 2004-02-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed debut short story collection that introduced the world to an arresting and unforgettable new voice in fiction, from multi-award winning author ZZ Packer Her impressive range and talent are abundantly evident: Packer dazzles with her command of language, surprising and delighting us with unexpected turns and indelible images, as she takes us into the lives of characters on the periphery, unsure of where they belong. We meet a Brownie troop of black girls who are confronted with a troop of white girls; a young man who goes with his father to the Million Man March and must decide where his allegiance lies; an international group of drifters in Japan, who are starving, unable to find work; a girl in a Baltimore ghetto who has dreams of the larger world she has seen only on the screens in the television store nearby, where the Lithuanian shopkeeper holds out hope for attaining his own American Dream. With penetrating insight, ZZ Packer helps us see the world with a clearer vision. Fresh, versatile, and captivating, Drinking Coffee Elsewhere is a striking and unforgettable collection, sure to stand out among the contemporary canon of fiction.
Download or read book The Supermum Myth written by Anya Hayes and published by White Ladder. This book was released on 2017-09-08 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop feeling like a failure, and start enjoying motherhood| Addresses the idea of 'Supermum', showing how unhelpful it is to try and reach unrealistic perfection Deals with negative emotions many mums feel: anxiety, self-doubt, guilt, and teaches them to change their thinking methods Uses proven techniques such as CBT, mindfulness and narrative therapies to empower mums to change their mindset and feel happier Teaches mums to focus on THEIR strengths and stop comparing themselves to others |Empowers mums to stop feeling like they're not good enough, as they strive to be 'Supermum' - and start having confidence in their parenting. Uses CBT, mindfulness and narrative therapies to dismiss negative thoughts, learn to stop comparing yourself to others and to be a happier mum.|As mums, we've all had that feeling of "not being good enough", not measuring up to expectations of how we should be doing - where parenting is concerned this is a really unhelpful trap to fall into, and doesn't help you or your children. It can lead to feelings of anxiety, guilt and failure. Especially if you're attaining to be an unrealistic figure: Supermum. What if you were able to dwell on the good stuff rather than the bad? To have confidence in your decisions, trust your gut, and let go of your skewed vision of 'perfect parenting'? The key is to find a way to navigate through any unhelpful thought patterns, to find a more positive, healthier outlook. This is a book for those seeking to find that shift in perception: to turn around your negative mindset, to view your own achievements in a different light, to be kinder to yourself. It uses CBT, mindfulness and other established therapies to help you to rebuild your confidence in your own parenting style and drown out the niggling competitive doubts. The sooner you do this, the sooner you can enjoy parenting your kids, and they will thank you for it. Embracing the imperfect, being good enough. With easy-to-follow activities combining a blend of other psychological strategies, the book walks you through exactly how to unpick your bad thinking habits. Author Anya Hayes and clinical psychologist Dr Rachel Andrew give you in-the-moment solutions to common parenting flashpoints, as well as enabling you to create robust, positive and flexible ways to approach parenting decisions in the future.
Download or read book The New Consumer Psychology written by Sang Min (Leo) Whang and published by Routledge. This book was released on 2015-10-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Download or read book The Hormone Reset Diet written by Sara Szal Gottfried M.D. and published by HarperCollins. This book was released on 2015-03-24 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestselling author and Harvard-educated M.D. shows you how to grow new receptors for your seven major metabolic hormones, helping you to lose weight and feel great, fast! When weight loss is your goal, you often don’t think about hormones. But when you develop resistance to the seven major metabolic hormones (cortisol, thyroid, testosterone, growth hormone, leptin, insulin and estrogen), your body is programmed to adjust by raising your hormone levels higher and higher. Since these hormones regulate your metabolism, it will get slower and slower, making you fatter and fatter! The solution is to reprogram your hormonal levels by repairing hormone receptors and growing new ones. In The Body Cure, Dr. Sara Gottfried uses cutting-edge research in a weight-loss and energy program that will reverse hormone resistance in just twenty-one days. As a result, you will boost your metabolism and calorie-burning by growing new and fresh thyroid receptors; increase your weight loss by re-balancing estrogen and progesterone receptors; and reverse your aging by resetting glucocorticoid receptors, for better cortisol processing. For the last twenty years, Harvard–MIT-educated physician Dr. Sara Gottfried has helped thousands of patients address the root hormonal causes of what bothers them most: excess weight, lack of energy, aging and illness. This program is the next generation of her deep understanding of hormonal optimization for rapid weight-loss and better health.
Download or read book His Mission written by Lexy Timms and published by Dark Shadow Publishing. This book was released on 2018-10-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Protecting Diana, follow Liam as he does his best to try and protect Layla - from the present, her past, and their future. He worked Special Forces until the night when he lost control. That night is one he's banished from his thoughts, pretending it never happened and forcing a happy-go-lucky demeanor to keep the painful memories at bay. Liam knows he can never settle down, not with the darkness inside him, so he makes due with a series of one night stands. Until he meets Sova, whose real name is Layla, and who just happens to be his best friend's ex. Someone who went missing and assumed died back when they were in high school. Now she's back on the scene and he can't take his eyes off of her. Sova must block out the life she led before, just like she must forget her dreams of being rescued by Ethan, her high school sweetheart who just rejected her for his new fiancée. Now she's back home from Eastern Europe after being in the clutches of a cruel human trafficker for a decade. How can she adjust to her old life as Layla, especially since the only man she's ever loved now loves another? And what about the way Ethan's best friend make her feel when he pins her with his smoldering gaze? Can the heat the boils between them be sustained, or will it destroy them? Can they get over their nightmare pasts and build a future together? Protecting Layla Series: His Mission His Objective His Devotion Protecting Diana Series: Her Bodyguard Her Defender Her Champion Her Protector Her Forever SEARCH TERMS: SEARCH WORDS: love, contemporary romance, new adult, romance, hot doctors, famous actor, true l, billionaire obsession, contemporary romance and sex, romance billionaire series, free kindle romance, melody anne billionaire bachelors series, billionaire romance, true love, coming of age, overcoming, women's fiction, drugs, fake girlfriend, billionaire, Alpha male romance, Alpha Bad Boy, bad boy, hot romance, hot and steamy, happily ever after, billionaire romance, billionaire romance, new, bbw, b
Download or read book 10 Tom Swift and His Tectonic Interrupter HB written by Victor Appleton II and published by Lulu.com. This book was released on 2013-10-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this hardbound edition of the tenth book of the new series, young inventor Tom Swift finds himself with a mystery. Someone is insisting on a face-to-face meeting but refuses to tell Tom why or who he is. When the truth becomes known it sets Tom on a path that will see him building a flying vehicle capable of locating buried bodies, being pressed into a rescue mission when a volcano erupts and threatens to destroy a major city, which then catapults him right into the toughest assignment he's ever faced.Flying through space or swimming deeper in the ocean than anyone ever has is child's play compared to what he faces. The very earth under our feet has a mysterious tear that could destroy several New England states. It might even travel across the country eventually causing a super volcanic eruption under Yosemite.Tom has never faced the very planet he lives on as an opponent in a battle like this.
Download or read book Marketing Communications written by P. R. Smith and published by . This book was released on 1993 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing professional.
Download or read book The Rehearsals written by Annette Christie and published by Little, Brown. This book was released on 2021-07-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Groundhog Day meets People We Meet on Vacation in a funny and romantic novel about a couple who call off their wedding after a disastrous rehearsal dinner—only to wake up the next morning on an "irresistible" adventure (Elin Hilderbrand, New York Times bestselling author of The Hotel Nantucket). The wedding is tomorrow. If today ever ends. "A sweet, delightful romance." —People "An enchanting and compelling look at life's what-if's." —Helen Hoang "Terrific fun from beginning to end." —Sarah Haywood Megan Givens and Tom Prescott are heading into what is supposed to be their magical wedding weekend on beautiful San Juan Island. But with two difficult families, ten years of history, and all too many secrets, things quickly go wrong. After a disastrous rehearsal dinner they vow to call the whole thing off—only to wake up the next morning stuck together in a time loop. Are they really destined to relive the worst day of their lives, over and over? And what happens if their wedding day does arrive? A funny, romantic, and big-hearted debut novel, The Rehearsals imagines what we might do if given a second chance at life and at love—and what it means to finally get both right.
Download or read book Dirty Lies written by Emma Hart and published by Simon and Schuster. This book was released on 2015-10-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bad boy drummer Aidan Burke of Dirty B takes center stage in New York Times bestselling author Emma Hart’s hotly anticipated follow-up to Dirty Past and Dirty Secret! Aidan Burke is the perfect rebound guy for Jessie Law after she catches her asshole ex-boyfriend with his hands down some other girl’s pants. The world-famous drummer of Dirty B isn’t shy about his preference for no-strings-attached relationships, so when she meets him on a night out, she takes him up on his simple proposal: One night of fun. Hot sex. Zero expectations. But Dirty B’s tour is over, and they’re back in South Carolina—which means running into Aidan more often than Jessie would like. When Aidan saves Jessie from her ex-boyfriend by insisting the two are dating, the band’s manager convinces them to keep up the charade in the hopes of re-inventing Dirty B’s image as lovable bad boys, as opposed to d-bags. Now all Aidan and Jessie have to do is put on a very obvious, very public show to convince everyone their affection is real. But pretending to be in a relationship is harder than it seems. Aidan’s hordes of jealous fans have no problem bombarding Jessie with threatening messages online—and worse. And things only get more complicated when Jessie realizes her feelings for Aidan may not be so fake after all. Can Jessie live with the risks? And is Aidan willing to let her?
Download or read book Running the Amazon written by Joe Kane and published by Vintage. This book was released on 2011-12-14 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The voyage began in the lunar terrain of the Peruvian Andes, where coca leaf is the only remedy against altitude sickness. It continued down rapids so fierce they could swallow a raft in a split second. It ended six months and 4,200 miles later, where the Amazon runs gently into the Atlantic. Joe Kane's personal account of the first expedition to travel the entirety of the world's longest river is a riveting adventure in the tradition of Joseph Conrad, filled with death-defying encounters: with narco-traffickers and Sendero Luminoso guerrillas and nature at its most unforgiving. Not least of all, Running the Amazon shows a polyglot group of urbanized travelers confronting their wilder selves -- their fear and egotism, selflessness and courage.
Download or read book Escaping Valentine s Day written by Christi Barth and published by Tule Publishing. This book was released on 2023-02-02 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Italian romance is on the menu, but is she ready to order? Content creator Rory Hibbert knows Valentine’s Day is only fun for couples and chocolatiers. For singles like her, it’s a day of disappointment. And that’s why her new marketing agency client has arranged a tour of Italy crammed full of activities to distract from the holiday. This trip is a test for Rory—if it goes well, it will jump-start her new social media career. There’s just one snag: the ex she never got over is also on staff. Huck Cranshaw walked away from the love of his life for a huge opportunity on a cooking competition show. At least, that’s the excuse he gave Rory at the time—and he’s regretted it for five years. Cooking for tourists was supposed to be a stopgap between restaurant positions. Now it could be much, much more: a chance to fix the past. But when an Italian prince catches sight of Rory, Huck’s not the only one vying for her heart this time. Can Cupid still steal Rory’s heart when the truth finally comes out?
Download or read book Smothered written by Autumn Chiklis and published by Wednesday Books. This book was released on 2018-08-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon graduating from Columbia University, Eloise "Lou" Hansen is grimly determined to find a job and move out of her parents' home, while her mother is equally determined to keep her there. Told through tweets, journal entries, receipts, text messages, and more.
Download or read book Tom Swift and the AntiInferno Suppressor written by Victor Appleton II and published by Lulu.com. This book was released on 2019-05-14 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this hardbound edition of the 11th novel in The New Tom Swift Invention Series, someone is setting huge fires in an apparent attempt to draw Tom Swift into becoming involved in what looks like terrorist attacks. When a near tragedy and a request from a dear friend finally do prompt the young inventor into action, he discovers that an old enemy may be behind these fires. As he tries to find a solution for fighting the fires--and hopes that the FBI might catch the perpetrators--Tom finds that the writings of his namesake, the original Tom Swift, may hold the clues to the answer he seeks. An entire notebook tells the story of the trials and successes of his ancestor and his incredible fire fighting aerial ship. But can modern technology do what our Tom wants? This volume contains both the novel as well as a novella that tells the story of the original Tom and his search to create an aerial firetruck.
Download or read book Run written by Blake Crouch and published by Ballantine Books. This book was released on 2024-10-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gripping apocalyptic thriller about a man and his family running for their lives in an America gone mad—from the New York Times bestselling author of Dark Matter and Recursion No time to think. No time to ask why. Only time to run. Five days ago, the epidemic of rage began. Four days ago, the rash of senseless murders swept the nation. Three days ago, the president addressed the country and begged for peace—even as the murders increased tenfold. Two days ago, the killers began to mobilize. One day ago, the power went out. And tonight, the killers are reading the names of those to be killed over the Emergency Broadcast System. Jack Colclough is listening over the battery-powered radio on his kitchen table in Albuquerque, and he just heard his name. People are coming to his house to kill him, his wife, his daughter, and his son. He has no idea what’s happening, or why, but the time for questions is long past. His only chance is to run. Following an ordinary family on a desperate race through an America that’s destroying itself, Run is a terrifying, brutally stripped-down thriller from master storyteller Blake Crouch.
Download or read book Into the Forest written by Jean Hegland and published by Dial Press. This book was released on 2009-12-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW A MAJOR MOTION PICTURE • Set in the near-future, Into the Forest is a powerfully imagined novel that focuses on the relationship between two teenage sisters living alone in their Northern California forest home. Over 30 miles from the nearest town, and several miles away from their nearest neighbor, Nell and Eva struggle to survive as society begins to decay and collapse around them. No single event precedes society's fall. There is talk of a war overseas and upheaval in Congress, but it still comes as a shock when the electricity runs out and gas is nowhere to be found. The sisters consume the resources left in the house, waiting for the power to return. Their arrival into adulthood, however, forces them to reexamine their place in the world and their relationship to the land and each other. Reminiscent of Margaret Atwood's A Handmaid's Tale, Into the Forest is a mesmerizing and thought-provoking novel of hope and despair set in a frighteningly plausible near-future America. Praise for Into the Forest “[A] beautifully written and often profoundly moving novel.”—San Francisco Chronicle “A work of extraordinary power, insight and lyricism, Into the Forest is both an urgent warning and a passionate celebration of life and love.”—Riane Eisler, author of The Chalice and the Blade “From the first page, the sense of crisis and the lucid, honest voice of the . . . narrator pull the reader in. . . . A truly admirable addition to a genre defined by the very high standards of George Orwell's 1984.”—Publishers Weekly (starred review) “Beautifully written.”—Kirkus Reviews “This beautifully written story captures the essential nature of the sister bond: the fierce struggle to be true to one’s own self, only to learn that true strength comes from what they are able to share together.”—Carol Saline, co-author of Sisters “Jean Hegland’s sense of character is firm, warm, and wise. . . . [A] fine first novel.”—John Keeble, author of Yellowfish
Download or read book The Beckoning Shadow written by Katharyn Blair and published by HarperCollins. This book was released on 2019-07-02 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: From debut author Katharyn Blair comes a heart-stopping fantasy novel, perfect for fans of Cassandra Clare and The Young Elites, about a teenage runaway who enters a dangerous tournament with an impossible prize. Vesper Montgomery can summon your worst fear and turn it into a reality—but she’s learned the hard way that it’s an addicting and dangerous power. One wrong move and you could hurt someone you love. But when she earns a spot in the Tournament of the Unraveling, where competitors battle it out for a chance to rewrite the past, Vesper finally has a shot to reverse the mistakes that have changed her forever. She turns to Sam Hardy, a former MMA fighter who’s also carrying a tragedy he desperately wants to undo. However, helping heal Sam’s heart will mean breaking her own, and the competition forces her to master her powers—powers she has been terrified of since they destroyed her life.
