Download or read book Rigorous Magic written by Steve Hatch and published by John Wiley & Sons. This book was released on 2009-08-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
Download or read book Writer M D written by Leah Kaminsky and published by Vintage. This book was released on 2012-01-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chekhov to Maugham to William Carlos Williams, doctors have long given voice to their unique perspectives through literature. Writer, M.D. celebrates this rich tradition with a collection of fiction and nonfiction by today’s most beloved physician-writers, including, • Abraham Verghese, on the lost art of the physical exam • Pauline Chen, on the bond between a med student and her first cadaver • Atul Gawande, on the ethical dilemmas of a young surgical intern • Danielle Ofri, on the devastation of losing a patient • Ethan Canin, on love, poetry, and growing old These essays and stories illuminate the inner lives of men and women who deal with trauma, illness, mortality, and grief on a daily basis. Read together, they provide a candid, moving, one-of-a-kind glimpse behind the doctor’s mask.
Download or read book Magus written by Anthony Grafton and published by Harvard University Press. This book was released on 2023-12-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelatory new account of the magus—the learned magician—and his place in the intellectual, social, and cultural world of Renaissance Europe. In literary legend, Faustus is the quintessential occult personality of early modern Europe. The historical Faustus, however, was something quite different: a magus—a learned magician fully embedded in the scholarly currents and public life of the Renaissance. And he was hardly the only one. Anthony Grafton argues that the magus in sixteenth-century Europe was a distinctive intellectual type, both different from and indebted to medieval counterparts as well as contemporaries like the engineer, the artist, the Christian humanist, and the religious reformer. Alongside these better-known figures, the magus had a transformative impact on his social world. Magus details the arts and experiences of learned magicians including Marsilio Ficino, Pico della Mirandola, Johannes Trithemius, and Heinrich Cornelius Agrippa. Grafton explores their methods, the knowledge they produced, the services they provided, and the overlapping political and social milieus to which they aspired—often, the circles of kings and princes. During the late fifteenth and early sixteenth centuries, these erudite men anchored debates about licit and illicit magic, the divine and the diabolical, and the nature of “good” and “bad” magicians. Over time, they turned magic into a complex art, which drew on contemporary engineering as well as classical astrology, probed the limits of what was acceptable in a changing society, and promised new ways to explore the self and exploit the cosmos. Resituating the magus in the social, cultural, and intellectual order of Renaissance Europe, Grafton sheds new light on both the recesses of the learned magician’s mind and the many worlds he inhabited.
Download or read book The Mysteries of Magic written by Éliphas Lévi and published by . This book was released on 1886 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Encyclopedia of Magic and Alchemy written by Rosemary Guiley and published by Infobase Publishing. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.
Download or read book Witch Hunt written by Lori Drake and published by Clockwork Cactus Press. This book was released on 2021-11-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: First, she lost her sense of security. Then she lost her job. Now she has seven days to prove she's a witch or risk losing it all. Magic Crimes Consultant Emily Davenport’s prestigious family coven may have been disappointed in her lack of magical talent, but they never took issue with how she lived her life—until she registered as a witch. Now the gloves are off, and she’s under investigation by the Circle, a powerful alliance of ancient covens. But with an important case three months in the making finally starting to bear fruit, she can't just stop and walk away. The witches of Santa Fe need her. A mysterious, illicit drug that only affects witches is gaining more traction by the day, and every minute she spends worrying about her own future is an opportunity for another witch to die. Can Emily stop the flow of the deadly narcotic and prove herself before her clock runs out, or will she be carted off to face tribunal in chains? Breaking Bad meets A Discovery of Witches in this spellbinding third installment of Lori Drake’s captivating Secondhand Magic series. If you like strong yet vulnerable heroines, mind-bending mysteries, and succulent Southwestern settings, this is the sequel for you! Buy Witch Hunt today! **Author not responsible for New Mexican food cravings that may result from the consumption of this series.**
Download or read book Enlightenment East and West written by Leonard Angel and published by State University of New York Press. This book was released on 1994-08-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows that mysticism is incomplete without scientific rationalism, and that our current social and political projects cannot be completed without assimilating the values and practices of mysticism. It discusses cross-cultural ethics, mysticism and value theory, mysticism and metaphysics, mysticism and the theory of knowledge, ethics and religion, parapsychology, patriarchy, and social and political history.
Download or read book Rough Magic written by Lara Prior-Palmer and published by Random House. This book was released on 2019-06-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A RICHARD AND JUDY BOOK CLUB PICK WINNER STANFORD TRAVEL WRITING AWARDS 2020 SHORTLISTED FOR THE WILLIAM HILL PRIZE 2019 'Such an addictive and likeable book...One of this year's best memoirs' The Telegraph 'It's the resistance to the obvious narratives that makes Rough Magic so appealing: the book undermines lazy women-in-the-wilderness tropes at every turn.' Sarah Moss, Guardian 'Think Educated meets Wild' Entertainment Weekly 'Rough Magic is transporting, beguiling and terrifically entertaining' Daily Mail The Mongol Derby is the world's toughest horse race. A feat of endurance across the vast Mongolian plains once traversed by the people of Genghis Khan, competitors ride 25 horses across a distance of 1000km. Many riders don't make it to the finish line. In 2013 Lara Prior-Palmer - nineteen, underprepared but seeking the great unknown - decided to enter the race. Driven by her own restlessness, stubbornness, and a lifelong love of horses, she raced for seven days through extreme heat and terrifying storms, catching a few hours of sleep where she could at the homes of nomadic families. Battling bouts of illness and dehydration, exhaustion and bruising falls, she found she had nothing to lose, and tore through the field with her motley crew of horses. In one of the Derby's most unexpected results, she became the youngest-ever champion and the first woman to win the race. A tale of adventure, fortitude and poetry, Rough Magic is the extraordinary story of one young woman's encounter with oblivion, and herself.
Download or read book The Psychology of Paranormal Belief written by Harvey J. Irwin and published by Univ of Hertfordshire Press. This book was released on 2009-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a thorough and systematic review of investigations into the bases of belief in paranormal phenomena, this discussion explores the four main theoretical approaches relating to the nature of such beliefs. Objective and well-researched, this account addresses different points of view on the topic--while some commentators depict paranormal believers as foolish, others propose that paranormal beliefs must be understood as necessities that serve certain psychodynamic needs. The foundations and shortcomings of each approach are also documented, and a new comprehensive theory attempts to explain the development of scientifically unsubstantiated beliefs.
Download or read book Magical Treasure Hunting in Europe and North America written by J. Dillinger and published by Springer. This book was released on 2011-11-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive history of magical treasure hunting from the Middle Ages to the 20th century, revealing a magical universe of treasure spirits, and wizards who tried to deal with them. Combining history and anthropology, this study sees treasure hunting as an expression of shifting economic mentalities and changing ideas about history.
Download or read book World Teacher written by Koichi Neko and published by Azure Books S.L.. This book was released on 2023-04-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sirius was the best secret agent the world had ever seen. But after being killed in action to save his comrades, he is reborn in a strange new world. Literally! The only regret from his previous life was that he didn’t get to see his students grow up. So, with his knowledge and experience from his previous life, Sirius sets out anew to travel this strange world, changing the lives of those he meets along the way! To some he’s a beloved teacher, to others he’s a strong role model, or even a crush! “If you have nothing to lose, then come with me. I’ll teach you how to live again.” The once strongest secret agent will now travel the world with his students! His journey has only just begun...
Download or read book Stones Beneath the Mountain written by X.O. Hartzler and published by Writers Republic LLC. This book was released on 2021-06-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stones Beneath the Mountain regards the adventurous tale within the fantasy land of Bauzzurath. Hod and GaRod Gravelback are two dwarven brothers who were born and raised in the mountainous land of DuLock. One fateful day, accompanied by Hod's daughter, KaRina, they set off in search of four mysterious stones that were to be acquired by their leader, King Greyshield. Along the way, the group encounters many strange and bizarre people, creatures and events. A tale of love and of loss, and a tale of power and of hardship, new details from the adventure await on every page.
Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Download or read book Re Reading Harry Potter written by Suman Gupta and published by Springer. This book was released on 2009-06-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the political and social presumptions ingrained in the texts of the Harry Potter series and examines the manner in which they have been received in different contexts and media. The 2nd edition also contains extensive new material which comments on the later books and examines the impact of the phenomenon across the world.
Download or read book When the Stars Fall written by Alexis Harris and published by Wipf and Stock Publishers. This book was released on 2021-08-05 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celestia and her warriors are back! Now a wife and mother, Queen Celestia is enjoying a hundred years of peace, or so she thought. When war breaks out in a neighboring kingdom, she and her warriors make their way to the home of the Oracle to figure out why. They discover the prophecy was not completely fulfilled, and they must embark on another quest to finish what they started. But, can they do so before the stars that were once aligned fall?
Download or read book European Witch Trials RLE Witchcraft written by Richard Kieckhefer and published by Taylor & Francis. This book was released on 2012-04-27 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In popular tradition witches were either practitioners of magic or people who were objectionable in some way, but for early European courts witches were heretics and worshippers of the Devil. This study concentrates on the period between 1300 and 1500 when ideas about witchcraft were being formed and witch-hunting was gathering momentum. It is concerned with distinguishing between the popular and learned ideas of witchcraft. The author has developed his own methodology for distinguishing popular from learned concepts, which provides adequate substantiation for the acceptance of some documents and the rejection of others. This distinction is followed by an analysis of the contents of folk tradition regarding witchcraft, the most basic feature of which is its emphasis on sorcery, including bodily harm, love magic, and weather magic, rather than diabolism. The author then shows how and why learned traditions became superimposed on popular notions – how people taken to court for sorcery were eventually convicted on the further charge of devil worship. The book ends with a description of the social context of witch accusations and witch trials.
Download or read book Folk Illusions written by K. Brandon Barker and published by Indiana University Press. This book was released on 2019-04-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wiggling a pencil so that it looks like it is made of rubber, "stealing" your niece's nose, and listening for the sounds of the ocean in a conch shell– these are examples of folk illusions, youthful play forms that trade on perceptual oddities. In this groundbreaking study, K. Brandon Barker and Claiborne Rice argue that these easily overlooked instances of children's folklore offer an important avenue for studying perception and cognition in the contexts of social and embodied development. Folk illusions are traditionalized verbal and/or physical actions that are performed with the intention of creating a phantasm for one or more participants. Using a cross-disciplinary approach that combines the ethnographic methods of folklore with the empirical data of neuroscience, cognitive science, and psychology, Barker and Rice catalogue over eighty discrete folk illusions while exploring the complexities of embodied perception. Taken together as a genre of folklore, folk illusions show that people, starting from a young age, possess an awareness of the illusory tendencies of perceptual processes as well as an awareness that the distinctions between illusion and reality are always communally formed.
