Download or read book Retail Marketing and Sales Performance written by Christoph Preuss and published by Springer Science & Business Media. This book was released on 2013-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.
Download or read book Retail Marketing and Branding written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2013-01-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Marketing Performance written by Thomas Bauer and published by John Wiley & Sons. This book was released on 2016-05-26 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Download or read book Retail Marketing and Branding written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2011-03-08 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
Download or read book Washington State Retail Survey 2006 Edition written by Eureka Group and published by Eureka Group. This book was released on 2006-07-05 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every city and county in Washington State. Eleven years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book Retail Marketing written by A. Sivakumar and published by Excel Books India. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
Download or read book California Retail Survey 2010 written by Eureka Group and published by Eureka Group. This book was released on 2010-03-25 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every California city and county. Eleven years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book Washington State Retail Survey written by Eureka Group and published by Eureka Group. This book was released on 2015-06-15 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every city and county in Washington State. Eleven years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book California Retail Survey 2014 written by Eureka Group and published by Eureka Group. This book was released on 2014-03-27 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every California city and county. Eleven years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book California Retail Survey 2015 written by Eureka Group and published by Eureka Group. This book was released on 2015-03-26 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every California city and county. Eleven years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book California Retail Survey 2013 written by Eureka Group and published by Eureka Group. This book was released on 2013-03-20 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every California city and county. Eleven years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book California Retail Survey 2012 written by Eureka Group and published by Eureka Group. This book was released on 2012-03-29 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every California city and county. Eleven years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book California Retail Survey 2007 written by Eureka Group and published by Eureka Group. This book was released on 2007-03-01 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every California city and county. Eleven years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book Texas Retail Survey written by Eureka Group and published by Eureka Group. This book was released on 2014-09-17 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every Texas county and 300 Texas cities. Ten years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book Texas Retail Survey 2010 written by Eureka Group and published by Eureka Group. This book was released on 2010-07-01 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth analysis of retail market trends in every Texas county and 300 Texas cities. Ten years of retail sales and outlet data for every local market. Publication includes over 800 charts and analytical rankings and indices for each market area.
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
