Download or read book Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs written by Alexander Rings and published by GRIN Verlag. This book was released on 2016-09-21 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, Cologne Business School Köln, course: Preispolitik, language: English, abstract: For hundreds of years people have been highly affine to any kind of sports. Thousands of people regularly watch sports events online and offline and in society the topic of a team‟s or an individual‟s performance is always passionately discussed. Taking a look at Europe the most popular sport is football. Mughai (2016, p. 13) elaborates that football – or sometimes called soccer to avoid interchanging with American football – is globally ranked first in terms of popularity. Supporters that are very passionate about their team are visiting the huge football stadiums week by week. As the capacity of a stadium is limited sometimes fans are even purchasing their entrance tickets weeks or months ahead of the event itself. Especially the German Bundesliga has been facing an enormous interest growth within the last years resulting in an average of 42.609 visitors per match day making the league the most visited one in Europe. (DFL, 2015, p. 22f) Similar to the ever-growing popularity of sports, the costs are rising. This is caused by mounting player salaries, increased transfer fees and other operational expenses. (Drayer, Lee & Shapiro, 2012, p. 184; Breuer & Kemper, 2015, p. 142) Sport clubs therefore need to steadily open up and augment their sources of revenue: match day revenues, advertising, broadcasting, transfer fees and merchandising. (DFL, 2015, p. 26f) Some of these revenue streams can be actively influenced by the Bundesliga clubs whilst others are hard to affect. One of the determinants that can be modified is ticket pricing. The objective of this Master Thesis is to explain the prevailing pricing strategy in the German Bundesliga and to present innovative, value-based pricing approaches which can be tested. Creating an understanding of the fans‟ willingness to pay and factors having impact on the purchase decision making process, a gap in research is supposed to be filled. In this Master Thesis the author aims to find sufficient, relevant, reliable and empirically proven answers to the following research questions: 1) Why have innovative value-based pricing strategies like dynamic pricing not yet been implemented in the German Bundesliga? 2) To what extant are fans willing to pay different prices depending on dynamic factors? 3) What determinants need to be taken care of when changing the prevailing pricing strategies of Bundesliga clubs?

Download or read book Ticket Pricing Within the German Bundesliga written by Sanja Beck and published by Grin Publishing. This book was released on 2017-12-29 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Investment and Finance, grade: 1,7, Pforzheim University, language: English, abstract: This work aims to assess whether German Bundesliga clubs can use dynamic pricing as a profit enhancing pricing tool in the future. In Chapter 2, the reader will get an introduction to the German Bundesliga. The economic development of the German Bundesliga is presented and the current pricing system within the German Bundesliga will be analysed. At this point, the reader will be introduced into the different forms of price discrimination applied by the football clubs. Subsequently, the reader will be introduced to German football culture and, finally, ticket prices in connection with fan acceptance are pointed out. In Chapter 3, Revenue Management, better known in sports context as dynamic pricing, will be introduced as future ticket pricing strategy. The reader will get basic information about Revenue Management, its field of application as well as the general conditions for its successful application. Then, the opportunities and threats of dynamic pricing for football clubs with both high and low capacity utilisation will be analysed. Additionally, a numerical example concerning a possible revenue maximisation through dynamic pricing for Bayern Munich will be presented. The conclusion to chapter 4 will give an answer to the question of whether German Bundesliga clubs can use dynamic pricing as a profit enhancing pricing tool in the future as well as some recommendations for future research.

Download or read book The Development of Ticket Prices in German Professional Soccer Dynamic Pricing in Soccer written by Nils Sifrin and published by GRIN Verlag. This book was released on 2020-10-28 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Thesis will examine the development of ticket prices in German professional soccer. The data gathered from the first and second divisions will be compared to current prices in other European leagues as well as other sports to determine if clubs should charge more money for tickets. Furthermore, this thesis will discuss the viability of dynamic pricing strategies in German professional soccer. Therefore, dynamic pricing in the hotel and tourism sector will be adapted to the current situation at German professional soccer. Advantages and disadvantages of dynamic pricing will be analyzed to optimize pricing strategies for German soccer clubs. These recommendations will be separately projected on the First and the Second Bundesliga.

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2017-12-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Download or read book The Organisation and Governance of Top Football Across Europe written by Hallgeir Gammelsæter and published by Routledge. This book was released on 2011-07-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, and to account for the evolution of the national, international and transnational management of football over the last decades.

Download or read book Collective Action and Football Fandom written by Jamie Cleland and published by Springer. This book was released on 2018-02-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws upon a relational sociological paradigm to explore the processes of collective action in football fandom across Europe and the UK. Through a range of case studies, the authors address pertinent themes in football fandom, including anti-discrimination, ‘home,’ ticketing, name changes, ‘ownership,’ and broader leftist politics. Each of these case studies engages with the theoretical framework of cultural relational sociology, highlighting the different social and cultural changes English and European football has undergone, often over a very short period of time.

Download or read book Global Corruption Report Sport written by Transparency International and published by Routledge. This book was released on 2016-02-05 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is a global phenomenon engaging billions of people and generating annual revenues of more than US$ 145 billion. Problems in the governance of sports organisations, fixing of matches and staging of major sporting events have spurred action on many fronts. Yet attempts to stop corruption in sport are still at an early stage. The Global Corruption Report (GCR) on sport is the most comprehensive analysis of sports corruption to date. It consists of more than 60 contributions from leading experts in the fields of corruption and sport, from sports organisations, governments, multilateral institutions, sponsors, athletes, supporters, academia and the wider anti-corruption movement. This GCR provides essential analysis for understanding the corruption risks in sport, focusing on sports governance, the business of sport, planning of major events, and match-fixing. It highlights the significant work that has already been done and presents new approaches to strengthening integrity in sport. In addition to measuring transparency and accountability, the GCR gives priority to participation, from sponsors to athletes to supporters an essential to restoring trust in sport.

Download or read book The Global Football League written by P. Millward and published by Springer. This book was released on 2011-10-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.

Download or read book Sport Finance written by Gil Fried and published by Human Kinetics. This book was released on 2024-03-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The burgeoning global sport industry is a $500 billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities. No other textbook connects financial principles with real-world sport finance strategies as effectively as Sport Finance, Fifth Edition With HKPropel Access. Emphasizing a more practical approach, the fifth edition goes beyond the what and how of sport finance and dives deeper into the why—the reasoning behind the principles of sport finance—providing students with an even more comprehensive perspective on what drives the financial success or failure of any sport entity. The text is organized into five areas, focused on the hard skills tomorrow’s sport financiers must master to perform their role: increasing revenues and decreasing expenses, developing budgets, understanding financial statements and ratios, obtaining funding and managing cash, and building a financial strategy. Each section features an insightful introduction by a renowned industry professional, providing a real-world perspective that’s sure to pique readers’ interest. Chapters addressing revenues and expenses include budgets from the sporting goods industry, intercollegiate athletics, and professional sports. The sport industry landscape has changed significantly since the previous edition was published, and the fifth edition reflects the new realities affecting today’s sport organizations. Addressed are name, image, and likeness (NIL) rule changes; esports; cryptocurrencies; non-fungible tokens (NFTs); sport gambling; the proliferation of broadcasting rights and the sneaker market; and the impacts of COVID-19 on the sport industry. The fifth edition’s practical takeaways are especially prominent with the addition of related online resources available to students and assignable by instructors via HKPropel. One highlight is “Two-Dollar Team,” an Excel-based simulation that introduces students to assets and liabilities, revenue and expenses, budgeting, cash management, and borrowing and reveals how these specialties work together in developing financial strategies. Three other assignable class projects involve personal budgeting, expenditures, and a stock market game. Other new features include five brand-new case studies and a profile of a typical health club, “Mike’s Gym,” in which students are challenged to put their learning to the test by reading and understanding financial statements, setting budgets, and identifying strengths, weaknesses, and growth opportunities for the fictional facility. Sport Finance provides students with a thorough understanding of the financial and economic aspects of the sport industry. By analyzing sport business entities and structures, financial statements, and funding sources, students will acquire the skills to make more informed and effective financial decisions, better manage the risks, and recognize opportunities in the world of sport. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Download or read book Sports law and policy in the European Union written by Richard Parrish and published by Manchester University Press. This book was released on 2013-07-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. Adopting a distinctive legal and political analysis, this book argues that the EU is receptive to the sports sectors claims for special treatment before the law. The book investigates the birth of EU sports law and policy by examining significant court decisions, the possibility of exempting sport from EU law, sport and the EU treaty, and more.

Download or read book Relationship Marketing in Sports written by Andre Buhler and published by Routledge. This book was released on 2012-07-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Download or read book When Cultures Collide Third Edition written by Richard Lewis and published by Nicholas Brealey International. This book was released on 2010-11-26 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work that revolutionized the way business is conducted across cultures around the world.

Download or read book Organizational Behavior in Sport Management written by Christopher R. Barnhill and published by Springer Nature. This book was released on 2021-04-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner's perspective. It covers issues related to managing employees and work teams as well as organizational structure and culture in sport. The book has four sections: Organizational Behavior in the Sports Industry, Getting to Know Employees and Volunteers of Sport Organizations, Work Groups and Teams, and Understanding the Organization. Each chapter begins with a practitioner interview describing a challenge that was overcome by their organization. That example is used to highlight applicable theories and interventions used in the industry. Additional examples or theories are discussed to provide students a broad picture of managerial issues in the sports industry and provide alternative approaches to intervention illustrated in the practitioner interview. The case studies offer the opportunity to practice and apply the ideas to real-world scenarios in the sports industry. Students using this book will gain an understanding of how managers and leaders apply theory to communicate with and engage employees to foster desired organizational cultures while being challenged to address common issues using cases and hypothetical situations.

Download or read book The Economics of Professional Sports 4th Edition written by Duane W. Rockerbie and published by Createspace Independent Publishing Platform. This book was released on 2017-11-11 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics of Professional Sports is a comprehensive review of the sports economics literature that is both rigorous in content and readable for a general audience. The book is targeted to an intermediate undergraduate student audience with only modest prior training in economics and statistics. Topics include, but are not limited to: ticket pricing and elasticities, profit versus win-maximizing behavior, taxes, revenue sharing, salary caps, luxury taxes and their effects on league parity, new stadium construction and computing net economic benefits, salary determination for players, the influence of rival leagues and a host of other popular topics taken from the sports economics literature. The book contains many real world examples as well as probing exercise questions for practice. Only a few textbooks exist in the sports economics field (Fort; Leeds, von Allmen and Matheson; Blair) that are generally not very rigorous and focus on the U.S. sports industry and college sports. The intended audiences are either introductory students or fourth-year majors. This text bridges that gap.

Download or read book Return to Play in Football written by Volker Musahl and published by Springer. This book was released on 2018-03-16 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading experts employ an evidence-based approach to provide clear practical guidance on the important question of when and how to facilitate return to play after some of the most common injuries encountered in football. Detailed attention is paid to biomechanics, the female athlete, risk factors, injury prevention, current strategies and criteria for safe return to play, and future developments. Specific topics discussed in depth include concussion, anterior cruciate ligament and other knee injuries, back pathology, rotator cuff tears, shoulder instability, hip arthroscopy, and foot and ankle injuries. The chapter authors include renowned clinicians and scientists from across the world who work in the field of orthopaedics and sports medicine. Furthermore, experiences from team physicians involved in the Olympics, National Football League (NFL), Union of European Football Associations (UEFA), and Fédération Internationale de Football Association (FIFA) are shared with the reader. All who are involved in the care of injured footballers will find this book, published in cooperation with ESSKA, to be an invaluable, comprehensive, and up-to-date reference that casts light on a range of controversial issues.

Download or read book The Economics of Football written by Stephen Dobson and published by Cambridge University Press. This book was released on 2011-02-10 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this popular book presents a detailed economic analysis of professional football at club level, with new material included to reflect the development of the economics of professional football over the past ten years. Using a combination of economic reasoning and statistical and econometric analysis, the authors build upon the successes and strengths of the first edition to guide readers through the economic complexities and peculiarities of English club football. It uses a wide range of international comparisons to help emphasize both the broader relevance as well as the unique characteristics of the English experience. Topics covered include some of the most hotly debated issues currently surrounding professional football, including player salaries, the effects of management on team performance, betting on football, racial discrimination and the performance of football referees. This edition also features new chapters on the economics of international football, including the World Cup.

Download or read book The Psychological Science of Money written by Erik Bijleveld and published by Springer. This book was released on 2014-07-10 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Money. The root of all evil? Arguably. Essential to our lives? Certainly. A main driver of human thought, emotion, and action? Absolutely--and psychology and its related fields are getting closer to understanding its complex role in human behavior and in society. The Psychological Science of Money brings together classic and current findings on the myriad ways money affects brain, mind, and behavior to satisfy not only our needs for material gain, but also for autonomy and self-worth. Leading experts trace the links between early concepts of value and modern symbolic meanings of wealth, in addition to identifying the areas of the human brain that together act as its financial center. This cross-disciplinary analysis helps clarify the neuroscience behind pathological gambling, the critical role of time in financial decisions, and the impact of money on diverse personal activities and interpersonal relationships. Included in the coverage: Materiality, symbol, and complexity in the anthropology of money. The (relative and absolute) subjective value of money. Conscious and unconscious influences of money: two sides of the same coin? A life-course approach to dealing with monetary gains and losses Motivation and cognitive control: beyond monetary incentives. An integrative perspective on the science of getting paid. The psychological science of spending. The unique role of money in society makes The Psychological Science of Money a singularly fascinating resource with a wide audience among social psychologists, industrial and organizational psychologists, economists, sociologists, anthropologists, and public policymakers.