Download or read book Responses to the Construction of Youth Identities in Advertisements written by Sibusiso Clifford Ndlangamandla and published by LAP Lambert Academic Publishing. This book was released on 2010-04 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary youth in South Africa are facing political, racial and economic inequalities. Despite this, 'style surfing' dominate youth culture both locally and internationally. Young people are influenced by current fashions and identity formations through the media. Not many studies investigate the intersection of race, gender and age in representations of youth consumer culture. This book analyses four famous brands: Guess, Soviet, Diesel and Levi's, in youth magazines. It uses social semiotics and critical discourse analysis to describe how media constructs over sexualized youth identities and how young people deconstruct the advertisement and reconstruct their own subjectivities. Surprisingly, the youth are averse towards the use of sex, instead, they prefer a Hip Hop identity. The research is situated among adolescent suburban school learners. This analysis should enrich critical media analysis, and critical literacy in the language and literacy classroom. The interaction of advertisements with specific audiences will be fascinating to scholars and researchers in education, cultural studies, marketing and the general public.
Download or read book Sex Sells Or Does It written by Clifford Ndlangamandla and published by . This book was released on 2006 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A New Response to Youth Crime written by David Smith and published by Routledge. This book was released on 2012-09-10 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antisocial and criminal behaviour involving children and young people have been a cause of heightened public concern in England and Wales for more than a quarter of a century. It has been the subject of numerous policy papers, research studies and academic assessments as well as extensive newspaper, radio and television coverage. This has set the context for an ever expanding volume of legislation seeking to amend and improve society's official response. Yet despite a massive injection of resources into the youth justice system the results achieved have been unimpressive, reoffending remains a persistent problem and the general public appears to have little confidence in the youth justice system. The time is ripe therefore for a new look at the problem of youth offending and government and society's response to this. This book accompanies the Report of the Independent Commission on Youth Crime and Antisocial Behaviour, published 2010. In it leading authorities in the field, from a variety of different disciplines, review youth crime and different responses to it, focussing particularly on England and Wales but also analysing for comparative purposes the nature of responses in other parts of the world, especially Canada. It will be essential reading for practitioners, policy makers, students and others with an interest in addressing one of today's most intractable social problems.
Download or read book The Handbook of Critical Literacies written by Jessica Zacher Pandya and published by Routledge. This book was released on 2021-09-07 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Critical Literacies aims to answer the timely question: what are the social responsibilities of critical literacy academics, researchers, and teachers in today’s world? Critical literacies are classically understood as ways to interrogate texts and contexts to address injustices and they are an essential literacy practice. Organized into thematic and regional sections, this handbook provides substantive definitions of critical literacies across fields and geographies, surveys of critical literacy work in over 23 countries and regions, and overviews of research, practice, and conceptual connections to established and emerging theoretical frameworks. The chapters on global critical literacy practices include research on language acquisition, the teaching of literature and English language arts, Youth Participatory Action Research, environmental justice movements, and more. This pivotal handbook enables new and established researchers to position their studies within highly relevant directions in the field and engage, organize, disrupt, and build as we work for more sustainable social and material relations. A groundbreaking text, this handbook is a definitive resource and an essential companion for students, researchers, and scholars in the field.
Download or read book Rethinking Youth written by Rob White and published by Routledge. This book was released on 2020-08-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young people grow up in varied circumstances with different priorities and perspectives. While youth does not exist as a single group we need to understand what is happening in young people's lives. Rethinking Youth challenges the conventional wisdoms surrounding the position and opportunities of young people today and provides a systematic overview of the major perspectives in youth studies. The authors demonstrate how the concept of youth involves a tension between the social significance of age, which gives young people a common status, and the significance of social divisions. Drawing upon studies from different societies, they examine debates surrounding youth and economy, youth development, youth subcultures, youth transitions and youth marginalisation. Rethinking Youth offers a provocative critique of mainstream conceptions of youth, the programs and strategies designed for 'at risk' young people, and policy development in youth affairs. It calls for greater sensitivity to the complexities of youth, and greater emphasis on democracy and equality in dealing with the problems experienced by young people in a rapidly changing world. Johanna Wyn is Director of the Youth Research Centre at the University of Melbourne. Rob White lectures in Criminology at the University of Melbourne.
Download or read book Promotional Cultures written by Aeron Davis and published by Polity. This book was released on 2013-07-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Download or read book Global Advertising Attitudes and Audiences written by Tony Wilson and published by Routledge. This book was released on 2013-09-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content traveling—often from West to East—is the main focus of Global Advertising, Attitudes and Audiences. Drawing from diverse reception studies of creative consumption, Tony Wilson develops a philosophical psychology of purchasing, testing theory against shared consumer responses in online blogospheres and offline interviews. Successive chapters interpret reception of banking, fast food, national, telecommunications and university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These studies are used to illustrate how people view the 'worlds' constructed by product branding.
Download or read book Transnational Television Cultural Identity and Change written by Melissa Butcher and published by SAGE. This book was released on 2003-12-06 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This significant book is based on intensive fieldwork in Korba, a little known multi-project industrial area in Chhattisgarh. It describes the impact of piecemeal industrial development, and its consequent environmental degradation on the lives of the original inhabitants of the region./-//-/This timely and thought-provoking book about the impact of multiple industrial projects on the environment and on the lives of the local people questions the concept of ‘development’ that benefits a few at the cost of many.
Download or read book Advertising and Promotional Culture written by P David Marshall and published by Bloomsbury Publishing. This book was released on 2017-12-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Download or read book Innovative Methods and Technologies for Electronic Discourse Analysis written by Lim, Hwee Ling and published by IGI Global. This book was released on 2013-08-31 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of new media and Web 2.0 technologies, language and discourse have taken on new meaning, and the implications of this evolution on the nature of interpersonal communication must be addressed. Innovative Methods and Technologies for Electronic Discourse Analysis highlights research, applications, frameworks, and theories of online communication to explore recent advances in the manipulation and shaping of meaning in electronic discourse. This essential research collection will appeal to academic, research, and professional audiences engaged in the design, development, and distribution of effective communications technologies in educational, social, and linguistic contexts.
Download or read book Irish Identities written by Raymond Hickey and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines in-depth the many facets of language and identity in the complex linguistic landscape of Ireland. The role of the heritage language Irish is scrutinized as are the manifold varieties of English spoken in regions of the island determined by both geography and social contexts. Language as a vehicle of national and cultural identity is center-stage as is the representation of identity in various media types and text genres. In addition, the volume examines the self-image of the Irish as reflected in various self-portrayals and references, e.g. in humorous texts. Identity as an aspect of both public and private life in contemporary Ireland, and its role in the gender interface, is examined closely in several chapters. This collection is aimed at both scholars and students interested in langage and identity in the milti-layered situation of Ireland, both historically and at present. By addressing general issues surrounding the dynamic and vibrant research area of identity it reaches out to readers beyond Ireland who are concerned with the pivotal role this factor plays in present-day societies.
Download or read book Language Culture and the Dynamics of Age written by Anna Duszak and published by Walter de Gruyter. This book was released on 2011 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the role of age in communication under consideration of various age groups (the elderly, middle-aged, teenagers, children), genres, cultures and languages. The social skewing of the contributions explains the book's focus on discourse-mediated social identities, with age implicated as a viable controller of how social action is strategically deployed for alignment and alienation, accommodation and divergence. The studies in the book show the particular importance of the discursive construction of age in the face of new challenges of globalization, increased human mobility and rising intergenerational conflicts.
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Download or read book Identity in a Hyperconnected Society written by José Manuel Muñoz-Rodríguez and published by Springer Nature. This book was released on 2022-01-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the formation of identity, primarily in adolescents, and the danger inherent in creating that identity in the context of a hyperconnected world. It provides scientific and regulatory pedagogical knowledge associated with these risks in creating identity, primarily among young people, arising from increasing, and increasingly important, screen connection times. It proposes solutions to the educational challenges of constructing identity in a hyperconnected society. The book focuses especially on the process of identity formation in this instance, where both adolescents and the adults who teach them have forgotten the vital need to incorporate educational theories and principles, novel, experimental and basic, kn any discussion of adolescent identity work.
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 2004 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Download or read book Teaching and Learning Language Current Trends and Practices Penerbit USM written by Ambigapathy Pandian and published by Penerbit USM. This book was released on 2014-11-25 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a collection of papers that relate to the challenges and problems posed by the ever-changing and diversified nature of today’s classroom. The papers discuss and demonstrate methodologies and learning strategies, and in the process, recommend effective practices that are practical and open to adaptation for different teaching and learning contexts. They range from suggestions on how to exploit information technology resources to individual or specific case studies. These case studies report on a variety of contextual issues and problems that are specified to particular learning contexts. This book, therefore, thus not only offers examples of tried and tested teaching strategies but also offers useful insights into specific sociocultural problems that are experienced by learners as well as teachers and interested stakeholders in particular settings and countries. The papers offer a comprehensive documentation of past as well as present problems faced by teachers, policy makers and students, and discuss ways and strategies of overcoming such problems such that the teaching and learning process is not only enhanced but made more meaningful and fulfilling to both teachers and learners. The inherently global perspective of the papers in this book makes it an enriching compendium.
