Download or read book Responsabilidad Social del Dise ador Gr fico en la Publicidad written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: En la presente investigación se cuestiona la ética y la conciencia de quienes realizan la publicidad, específicamente de los diseñadores gráficos; del mismo modo se profundiza en los temas que conciernen a los juicios que se han hecho en torno a la publicidad, a las disciplinas en las que se basa ésta para lograr sus fines, en el diseño gráfico como parte de éstas y el papel que desempeña en el ámbito publicitario; lo que nos lleva a conocer las responsabilidades que atañen al diseñador como comunicador visual. Para poder comprobar que el diseñador gráfico, atendiendo a estas responsabilidades puede emitir mensajes publicitarios que beneficien a la sociedad, como lo plantea la hipótesis de esta investigación, se analizan 5 carteles de la campaña publicitaria del Jetta A4 con la finalidad de comprobar que el éxito de una campaña no se sacrifica cuando se cumplen estas responsabilidades. Palabras clave: Publicidad y diseño gráfico, diseño gráfico, publicidad, responsabilidad del diseñador, publicidad del Jetta A4.
Download or read book tica publicitaria y responsabilidad social corporativa written by María Teresa Pellicer Jordá and published by Ediciones Pirámide. This book was released on 2023-01-26 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra plantea cómo la publicidad ha llenado su alma de valores y hábitos de conducta beneficiosos para la sociedad, valores que traspasan los productos y que convierten a la ética en el centro de sus operaciones. Además, se dan a conocer las herramientas que la publicidad ha utilizado y utiliza para poder conseguir la denominada «autorregulación publicitaria», compuesta por normas éticas adaptadas a cada sector comercial y de organismos que ayudan a las empresas a cumplirlos velando por la seguridad de los consumidores. Estos mecanismos, así como los resultados que se ofrecen, forman parte de la responsabilidad social corporativa, que también se trata en estas páginas. Pero este libro cuenta más cosas incorporando experiencias, opiniones, percepciones y sentimientos de los propios profesionales de la publicidad, que son los que dan luz a los anuncios que vemos en televisión, radio, prensa, Internet, etc. También los que dan forma a esas ideas y a esos valores que dotan a los productos de alma, y que convierten la publicidad en una herramienta social. Por otro lado, son los que luchan porque su profesión sea respetada, pero también por respetar a los consumidores. Finalmente, en el libro también se trata sobre cómo todos estos conceptos sociales se pueden insertar en los programas educativos de Educación Secundaria Obligatoria y en los estudios universitarios.
Download or read book Dise o Gr fico para Redes Sociales written by Rocío Gonzalez-Cuellar and published by . This book was released on 2020-04-02 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dirigido a no-diseñadores, este libro es un compendio de conceptos claves en el diseño aplicado a redes sociales. Presenta de manera concreta y clara las bases fundamentales para la creación de diseños estéticos y con sentido, que permitirá el uso de los recursos de diseño de manera mas efectiva, Los conceptos tratados en este libro son parte de los conocimientos de cualquier diseñador gráfico profesional, cuya labor es la comunicación visual y su objetivo es la creación de mensajes visuales, así que dichos conceptos constituyen lo que marca la diferencia entre comunicar a través del diseño o simplemente generar diseños atractivos.Este libro es ideal para aquellos que se encuentran utilizando herramientas de diseño sin ser profesionales del área, para estudiantes de los primeros semestres de la carrera de diseño gráfico o bien para el publico en general que le interese conocer y comprender mejor como se realizan los mensajes visuales que hoy en día nos llegan a todos a través de los medios digitales principalmente, pero que han estado en nuestras vidas desde hace ya mucho tiempo.
Download or read book tica publicitaria y responsabilidad social corporativa written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cuban film poster written by Antonio García-Rayo and published by . This book was released on 2004 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Glacier s Requiem written by Julia Calfee and published by Kehrer Verlag. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia artist Julia Calfee spent months living underneath the Lanta glacier, Switzerland, at 2,100 meters above sea level in rudimentary conditions to understand and preserve the images and sounds of the melting glaciers as they disappeared before her eyes. The final selection of images transcends the subject to portray the elements of this constantly changing nature. Equally powerful are her audio recordings which she presents in the form of a vinyl record. A Glacier's Requiem, exquisitely designed and presented, is both a visual and audio monument to the ice giants of this world.
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Download or read book Procesos sociales y competencia electoral written by and published by . This book was released on 1999 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dise o gr fico latinoamericano written by Rómulo Moya Peralta and published by Compre este libro de Trama. This book was released on 2006 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Communication for Non Profit Organisations written by Evandro Oliveira and published by Vernon Press. This book was released on 2019-03-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
Download or read book People Worth Talking about written by Cosmo Hamilton and published by . This book was released on 1970 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diccionario de t rminos de marketing publicidad y medios de comunicaci n written by Enrique Alcaraz Varó and published by Planeta. This book was released on 1999 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-paced introduction to financial accounting which presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. for use with Essentials of accounting. (45p.).
Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.
Download or read book Gebrauchsgraphik written by and published by . This book was released on 1962 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thomas Aquinas written by Robert Barron and published by Word on Fire Academic. This book was released on 2022-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thomas Aquinas is widely considered the greatest and most influential of Catholic theologians. Yet too often his insights into the nature of God and the meaning of life are seen as somehow cold, impersonal, and divorced from spirituality. In this award-winning book, Bishop Robert Barron shows how Aquinas' profound understanding of the Christian mystical life animates and helps explain his writings on Jesus Christ, creation, God's "strange" nature, and the human call to ecstasy. "When one interprets Thomas merely as a rationalist philosopher or theologian, one misses the burning heart of everything he wrote. Aquinas was a saint deeply in love with Jesus Christ, and the image of Christ pervades the entire edifice that is his philosophical, theological, and scriptural work. Above all, Thomas Aquinas was a consummate spiritual master, holding up the icon of the Word made flesh and inviting others into its transformative power."
Download or read book LEV written by and published by . This book was released on 1998 with total page 2142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Great Transition written by Paul Raskin and published by . This book was released on 2002 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt:
