Download or read book Research Handbook of Innovation and Creativity for Marketing Management written by Eric Shiu and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
Download or read book Handbook of Research on Leadership and Creativity written by Michael D. Mumford and published by Edward Elgar Publishing. This book was released on with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid pace of technological change and globalization of products, competition and services have conspired to place a new premium on innovation for firms across the world. Although many variables influence creativity and innovation, the effective leadership of creative teams has proved especially important. This timely Handbook presents the state of the art for what leaders must do to lead creative teams and how they should do it.
Download or read book Handbook Of The Management Of Creativity And Innovation Theory And Practice written by Tang Lisa Min and published by World Scientific Publishing Company. This book was released on 2017-03-20 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives — both theoretical and practical — on how to manage creativity and innovation effectively in different domains and across cultures. This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.
Download or read book Handbook of Research on Creativity and Innovation written by Zhou, Jing and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research.
Download or read book The Oxford Handbook of Innovation Management written by Mark Dodgson and published by . This book was released on 2014 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Download or read book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage written by Jamil, George Leal and published by IGI Global. This book was released on 2018-04-13 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.
Download or read book Creativity Research written by Eric Shiu and published by Routledge. This book was released on 2014-03-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compared to its ‘cousin’ innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.
Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018-02-23 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Download or read book Handbook of Management and Creativity written by Chris Bilton and published by Edward Elgar Publishing. This book was released on 2014-01-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000-2004
Download or read book Handbook of Research on Entrepreneurship and Creativity written by Rolf Sternberg and published by Edward Elgar Publishing. This book was released on 2014-05-30 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will appeal to researchers and scholars interested in entrepreneurship and creativity issues, coming from a wide range of academic disciplines. These readers will find an up-to-date presentation of existing and new directions for research in
Download or read book Creativity and Data Marketing written by Becky Wang and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.
Download or read book Handbook of Research on Creativity written by Kerry Thomas and published by Edward Elgar Publishing. This book was released on 2013-11-29 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing cutting-edge research the Handbook of Research on Creativity will strongly appeal to academics and advanced students in cultural studies, creative industries, art history and theory, experimental music and performance studies, digital and ne
Download or read book Research Handbook on Innovation in International Business written by Dikova, Desislava and published by Edward Elgar Publishing. This book was released on 2022-06-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business cover large multinational firms to SMEs and emerging markets, providing industry-specific insights into innovative solutions from across the globe.
Download or read book Toward a Better Understanding of Rule Breaking Market Behavior written by Ann-Kathrin Veenendaal and published by Springer. This book was released on 2019-07-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.
Download or read book Routledge Handbook of Urban Landscape Research written by Kate Bishop and published by Taylor & Francis. This book was released on 2022-12-27 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape architecture is one of the key professions dedicated to making cities hospitable and healthy places to live, work and play, while respecting and enhancing the natural environments and landscapes we inhabit. This edited collection presents current writing about the pivotal roles that landscape architects play in addressing some of the most pressing problems facing the planet, its environments and its populations through their research, analysis and speculative practice. The book has assembled current writings on recent research structured around five major themes: governance, power and partnership; infrastructure, systems and performance; environment, resilience and climate change; people, place and design; and culture, heritage and identity. As a collection, the chapters demonstrate the diversity of themes and topics that are expanding the scholarly body of knowledge for the discipline and its relevance to the practice of landscape architecture. The contributors to this book are academic researchers and practitioners from the discipline of landscape architecture. The chapters draw on their research, teaching and experience as well as analysis of project examples. Fifty-two contributors from the United Stsates, United Kingdom, Sweden, Denmark, the Netherlands, Nigeria, Malaysia, Spain, Colombia, Australia, New Zealand and Canada discuss a diverse range of contemporary themes in urban landscape architecture. Collectively, the contributors demonstrate the breadth of experience, shared concerns and distinct issues that challenge urban landscape architecture and cities in the 21st century.
Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Download or read book Creativity in Product Innovation written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2002-01-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
