Download or read book Repositioning Asia written by Philip Kotler and published by . This book was released on 2000-08-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies and enterprises. The authors' prescriptions will gain even greater significance in the emerging global cyber-era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia's diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia-Pacific Marketing Federation Founder, Suntory Group of Japan
Download or read book Rethinking Marketing written by Philip Kotler and published by FT Press. This book was released on 2012-12-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.
Download or read book Assessing APEC s Progress written by Richard E. Feinberg and published by Institute of Southeast Asian Studies. This book was released on 2001 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its first ten years, what has the Asia-Pacific Economic Cooperation (APEC) accomplished? Has the 21-member forum - including the United States, Japan, China, Mexico, and most of Southeast Asia -- fulfilled its promise? To answer these vital questions, leading scholars at APEC Study Centres from thirteen APEC member economies undertook detailed studies of such central issues as trade in services, investment policy, human resource development, food and agriculture, energy, and financial stability.The findings are summarized in a policy report, "Learning From Experience", that has received wide praise and close scrutiny from senior government officials. The report concludes that APEC has successfully established itself as a world-class forum that has contributed to the affirmation of a coherent set of positive ideas. However, the report notes shortcomings in each of the critical areas of trade and investment liberalization, economic and technical cooperation, and institutional structure, and offers remedial policy recommendations to improve APECs future performance. This volume contains both the policy report and the issue studies. It is the product of the APEC International Assessment Network (APIAN), a collaborative, independent project among participating APEC Study Centres to track and assess the design and execution of key APEC initiatives.
Download or read book Reimagining Operational Excellence written by Philip Kotler and published by John Wiley & Sons. This book was released on 2024-08-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Download or read book Markplus Inc Winning The Future Marketing And Entrepreneurship In Harmony written by Philip Kotler and published by World Scientific. This book was released on 2021-02-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
Download or read book Winning Global Markets written by Philip Kotler and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
Download or read book Review of Marketing Research written by Naresh Malhotra - USE 0493 and published by Emerald Group Publishing. This book was released on 2011-07-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Download or read book Attracting Investors written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-10-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Download or read book Marketing The Retro Revolution written by Stephen Brown and published by SAGE. This book was released on 2001-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: `the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning `remarkably entertaining′ - Public Library Journal `dazzling erudition′ - European Journal of Marketing `instant classic′ - Journal of Marketing Management · Has marketing moved from `new and improved′ to `as good as always′? · Is old the new `new′? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Download or read book Malaysia s Economic Sustainability written by Ramon V. Navaratnam and published by . This book was released on 2002 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Global Environment of Business written by David W. Conklin and published by SAGE. This book was released on 2010-05-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability. Key Features Environmental forces and their interrelationships are clearly organized and analyzed under four broad themes: social, technological, economic, and political forces. Each issue is clearly correlated to real management decision-making in chapter introductions, which discuss the strategies and management practices required to respond effectively to various environmental forces. Students learn to assess the changes in environmental forces over time and to ascertain the relative attractiveness of various nations as alternative sites for conducting business. Chapter-opening lists of critical skills and capabilities provide a focus and guide for the material in the chapter, relating theories to practical applications. Chapter-ending case excerpts with discussion questions provide illustrative real-world situations related to issues presented in that chapter and challenge students to come up with their own recommended solutions.
Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Download or read book Southeast Asian Personalities of Chinese Descent written by Leo Suryadinata and published by Institute of Southeast Asian Studies. This book was released on 2012 with total page 1611 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a bold project recording the lives of a particular group of Southeast Asians. Most of the people whose biographies are included here have settled down in the ten countries that constitute the region. Each of them has either self-identified as Chinese or is comfortable to be known as someone of Chinese ancestry. There are also those who were born in China or elsewhere who came here to work and do business, including seeking help from others who have ethnic Chinese connections. With the political and economic conditions of the region in a great state of flux for the past two centuries, it is impossible to find consistency in the naming process. Confucius had stressed that correct names make for the best relationships. In this case, Professor Leo Suryadinata has been pursuing for decades the elusive goal of finding the right name to give to the large numbers of people who have, in one way or another, made their homes in, or made some difference to, Southeast Asia. I believe that, when he and his colleagues selected the biographies to be included here, they have taken a big step towards the rectification of identities for many leading personalities. In so doing, he has done us all a great service." - Professor Wang Gungwu, National University of Singapore
Download or read book Malaysia s Economic Recovery written by Ramon V. Navaratnam and published by . This book was released on 2001 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Malaysian Foreign Policy in the Mahathir Era 1981 2003 written by Karminder Singh Dhillon and published by NUS Press. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: "Malaysia's former Prime Minister Mahathir Mohamad is often seen as the sole author of the country's foreign policy. Malaysian Foreign Policy in the Mahathir Era shows that while Mahathir's personality, leadership style, political ideology and brand of nationalism unquestionably had a deep impact, so too did domestic issues and external forces associated with globalization. The book examines seven major foreign policy initiatives of the Mahathir period: Buy British Last, Anti-Commonwealth, Look East, Third World Spokesmanship, Regional Engagement, Islamic Posturing and Commercial and Developmental Diplomacy. In discussing these topics, the author explains the significance for foreign policy of communal concerns, the regime's need to maintain its own authority in the face of political and social initiatives (some rooted in Islam), and its desire to achieve national development. He also discusses external pressures, including Japan's regional designs, Singapore's defense posture and the growing importance of China for the region. The approach breaks away from the elitist decision making styles and single factor models usually employed to explain the foreign policy of developing nations, and establishes a direct link between domestic politics and foreign policy during the period studied, suggesting that the latter was truly an extension of the former."--Publisher description.
Download or read book Journal of Asian Business written by and published by . This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
