Download or read book Relevance Raises Response written by Bob Bentz and published by Skillbites. This book was released on 2022-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.
Download or read book Questions written by Jan P. de Ruiter and published by Cambridge University Press. This book was released on 2012-08-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a team of formal linguists, functional linguists, discourse analysts, anthropologists, psychologists and sociolinguists, this book asks what questions do and how a question can shape the answer it evokes. The volume includes data from a range of languages and cultures.
Download or read book Library Marketing and Communications written by Cordelia Anderson and published by American Library Association. This book was released on 2020-09-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.
Download or read book Direct Marketing in Practice written by Matthew Housden and published by Routledge. This book was released on 2012-04-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Download or read book Summary of Responses to Issues Raised by Public Comment in Reference to Site Selection Criteria for a Low level Radioactive Waste Disposal Facility written by and published by . This book was released on 1996 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Law of Presumptive Evidence written by John Davison Lawson and published by Fred B. Rothman. This book was released on 1886 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Endeavors to present the topic of Presumptive Evidence (and incidentally the Burden of Proof), as follows, viz: 1. A series of rules and sub-rules. 2. A series of illustrations under each rule. 3. A discussion or commentary upon the rule and upon the particular illustration, showing the reasons for the rules themselves, and the grounds upon which the courts have proceeded in giving particular applications to them.
Download or read book Federal Register written by and published by . This book was released on 2013-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thanks for the Feedback written by Douglas Stone and published by Penguin. This book was released on 2015-03-31 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging, offering a simple framework and powerful tools to help us take on life’s blizzard of offhand comments, annual evaluations, and unsolicited input with curiosity and grace. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice. Thanks for the Feedback is destined to become a classic in the fields of leadership, organizational behavior, and education.
Download or read book A Liberal Vocationalism written by John Brennan and published by Routledge. This book was released on 2002-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to rescue a usable interpretation of the vocational theory in higher education by describing the historical and policy frameworks of the debate.
Download or read book Homo Deus written by Yuval Noah Harari and published by HarperCollins. This book was released on 2017-02-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.
Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1994 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Neuroscience for Clinicians written by Eduardo E. Benarroch and published by Oxford University Press. This book was released on 2021 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The aim of this book is to provide the clinician with a comprehensive and clinical relevant survey of emerging concepts on the organization and function of the nervous system and neurologic disease mechanisms, at the molecular, cellular and system levels. The content of is based on the review of information obtained from recent advances in genetic, molecular and cell biology techniques, electrophysiological recordings, brain mapping, and mouse models, emphasizing the clinical and possible therapeutic implications. Many chapters of this book contain information that will be relevant not only clinical neurologists but also to psychiatrists and physical therapists. The scope includes the mechanisms and abnormalities of DNA/RNA metabolism, proteostasis, vesicular biogenesis, and axonal transport and mechanisms of neurodegeneration; the role of the mitochondria in cell function and death mechanisms; ion channels, neurotransmission and mechanisms of channelopathies and synaptopathies; the functions of astrocytes, oligodendrocytes and microglia and their involvement in disease; the local circuits and synaptic interactions at the level of the cerebral cortex, thalamus, basal ganglia, cerebellum, brainstem and spinal cord transmission regulating sensory processing, behavioral state and motor functions; the peripheral and central mechanisms of pain and homeostasis; and networks involved in emotion, memory, language, and executive function"--
Download or read book The Creative Argument written by Thomas Girshin and published by Hackett Publishing. This book was released on 2024-04-22 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Creative Argument sets itself apart from its competitors by presenting a series of compelling works of literary nonfiction that challenge what students think they know about arguments. Each chapter begins with an engaging argument from a work of nonfiction, followed by an in-depth yet accessible analysis of a key aspect of argumentation. Suitable for both courses in argument and first-year writing, the principles and strategies outlined in the text help students become more creative and critical as rhetoricians, both inside the classroom and out.
Download or read book Aspen Treatise for Antitrust written by Daniel A. Crane and published by Aspen Publishing. This book was released on 2024-03-21 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging treatise, respected author Daniel Crane presents an approach to antitrust law that allows students to have a strategic mindset in their course. Antitrust is a concise student treatise that includes the basics of the microeconomic foundations on which modern antitrust doctrine is built. Many students stumble trying to disentangle economic theory from doctrine, and this treatise expertly blends the two, clearly and concisely defining the terms and basic concepts that all students need to know. Antitrust is an indispensable reference that features a comprehensive overview of the major antitrust statutes, including Sherman, Clayton, FTC, Robinson-Patman, and Hart-Scott-Rodino Acts. Topics include substantive operation, antitrust immunities, and questions of standing and jurisdiction as well as nontechnical explanations of economic theories for students without an economics background. New to the Second Edition: New chapter on defining anticompetitive effects Comprehensive analysis of 2023 Merger Guidelines and contemporary merger principles Updates on developments in key doctrinal areas, including rule of reason analysis, market definition, and exclusionary conduct Professors and students will benefit from: Analysis of major recent antitrust decisions, including NCAA v. Alston, Ohio v. American Express, and AT&T/Time Warner Expanded glossary on key economic and legal concepts Orientation on how to triage and analyze antitrust problems, such as distinctions between unilateral and coordinated behavior and vertical and horizontal arrangements
Download or read book Cottage Lake Soliloquy written by John E. Shephard Jr. and published by Trafford Publishing. This book was released on 2010-08-10 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cottage Lake Soliloquy is a guide to spiritual enlightenment in the form of a novel. It is primarily a tale of transformation about a year in the lives of two people, husband and wife, as they confront personal and professional challenges with their children on a lake in the woods in the small town of Forestville. The narrative unfolds through alternating chapters on each protagonist while weaving their stories together. Jay, a psychotherapist, and Bea, the head of a Student-Exchange company, encounter Leroy, part psychic part teacher, who guides them on a journey of self-realization through a series of dialogues by using their problems as opportunities for growth. Elements of the story include intense and insightful therapy sessions, lush and lyrical descriptions of nature, travel to foreign lands, alcohol and drug use, romance, intrigue, deception and betrayal. A handbook to awakening, the saga intertwines poetry, songs, quotations, essays and stream of consciousness thought in a unique and engrossing style of epic proportions while leading the reader towards his or her own spiritual awareness.
Download or read book Organizing for Policy Influence written by Benjamin Farrer and published by Routledge. This book was released on 2017-08-09 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Benjamin Farrer explains how activists can influence the policies they care about, even when they are outnumbered and their issues are ignored. The solution lies in a surprising place: organizational choice. Different types of organizations will be more influential under particular democratic institutions. If they choose the optimal type of organization - given their institutional context - then even minority groups can be influential. Environmentalists are a key example of how small groups can sometimes punch above their weight. Environmentalists in different countries have made different organizational choices. These choices explain whether or not they succeeded in influencing policy. In the empirical chapters that follow, Farrer shows that environmentalists can sometimes be more influential if they form interest groups, but under other institutions, political parties are the optimal organizational choice. Although interest groups are often easier to create, national institutions can sometimes insulate mainstream politicians from niche interest groups. When institutions deny access to interest groups, activists are forced to send the stronger signal of party entry. Using a variety of methods, including a formal model, an experiment, and a wealth of empirical data from a variety of settings, Farrer proves that this theory of organizational choice adds to our understanding of several crucial phenomena. First, it helps explain patterns of political participation, by showing the importance of instrumental, rather than purely expressive, motivations for activism. Second, it provides an important modification to Duverger’s (1954) law, by showing that new party entry is a function not only of electoral rules but also of the rules that govern interest groups. Third, it extends research on the role of institutions in determining policy outputs, by showing that policy outcomes are a function of the interaction between organizational choices and institutional context.
Download or read book Classified Index of National Labor Relations Board Decisions and Related Court Decisions written by and published by . This book was released on 2005 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
