Download or read book The Art of Relevance written by Nina Simon and published by Museum 2.0. This book was released on 2016-06-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.
Download or read book Meaning and Relevance written by Deirdre Wilson and published by Cambridge University Press. This book was released on 2012-03-22 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics and the thoughts that humans are capable of entertaining and conveying? How should we analyse literal meaning, approximations, metaphors and ironies? Is the ability to understand speakers' meanings rooted in a more general human ability to understand other minds? How do these abilities interact in evolution and in cognitive development? Meaning and Relevance sets out to answer these and other questions, enriching and updating relevance theory and exploring its implications for linguistics, philosophy, cognitive science and literary studies.
Download or read book Race for Relevance written by Harrison Coerver and published by John Wiley & Sons. This book was released on 2013-10-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.
Download or read book A Search for Relevance written by Rob Barnard and published by . This book was released on 2021-06-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A Search for Relevance collects previously published essays by Rob Barnard, a modern potter, that chronicle the thoughts, feelings and beliefs that helped confirm his perception that pottery is capable of expressing the same kind of serious thoughts and feelings found in all other forms of art. These articles act as a public diary of Barnard's search for relevance as a potter in contemporary Western society. The analyses and opinions contained in these essays are not theoretical. They are a direct consequence of Barnard's material struggle to understand the ability of pottery to profoundly address the human condition. Barnard argues that the making of any kind of serious art, whether it is painting, sculpture, photography or pottery, can only be sustained if this kind of powerful experience is at the core of the motivation for its creation. In exploring how pottery, and other so-called traditional crafts, might still be relevant in modern culture Barnard asks; Where should contemporary craftspeople look for influence? What is in the basic nature of all crafts throughout history that makes it so important to us as human beings? By what standards should we judge contemporary crafts? For serious artists searching for relevancy these essays highlight one path towards living on the frontiers of your art.
Download or read book Digital Relevance written by A. Albee and published by Springer. This book was released on 2018-11-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Download or read book Apropos of Something written by Elisa Tamarkin and published by University of Chicago Press. This book was released on 2022-07-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the idea of “relevance” since the nineteenth century in art, criticism, philosophy, logic, and social thought. Before 1800 nothing was irrelevant. So argues Elisa Tamarkin’s sweeping meditation on a key shift in consciousness: the arrival of relevance as the means to grasp how something that was once disregarded, unvalued, or lost to us becomes interesting and important. When so much makes claims to our attention every day, how do we decide what is most valuable right now? Relevance, Tamarkin shows, was an Anglo-American concept, derived from a word meaning “to raise or to lift up again,” and also “to give relief.” It engaged major intellectual figures, including Ralph Waldo Emerson and pragmatists and philosophers—William James, Alain Locke, John Dewey, and Alfred North Whitehead—as well as a range of critics, phenomenologists, linguists, and sociologists. Relevance is a struggle for recognition, especially in the worlds of literature, art, and criticism. Poems and paintings in the nineteenth century could now be seen as pragmatic works that make relevance and make interest—that reveal versions of events that feel apropos of our lives the moment we turn to them. Vividly illustrated with paintings by Winslow Homer, Henry Ossawa Tanner, and others, Apropos of Something is a searching philosophical and poetic study of relevance—a concept calling for shifts in both attention and perceptions of importance with enormous social stakes. It remains an invitation for the humanities and for all of us who feel tasked every day with finding the point.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Evidentials and Relevance written by Elly Ifantidou and published by John Benjamins Publishing. This book was released on 2001 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses Sperber and Wilson s Relevance Theory to show how evidential expressions can be analysed in a unified semantic/pragmatic framework. The first part surveys general linguistic work on evidentials, presents speech-act theory and examines Grice s theory of meaning and communication with emphasis on three main issues: for linguistically encoded evidentials, are they truth-conditional or non-truth-conditional, and do they contribute to explicit or implicit communication? For pragmatically inferred evidentials, is there a pragmatic framework in which they can be adequately accounted for? The second part examines those assumptions of Relevance theory that bear on the study of evidentials, offers an account of pragmatically inferred evidentials and introduces three distinctions relevant to the issues discussed in this book: between explicit and implicit communication, truth-conditional and non-truth-conditional meaning, and conceptual and procedural meaning. These distinctions are applied to a variety of linguistically encoded evidentials, including sentence adverbials, parenthetical constructions and hearsay particles. This book offers convincing evidence that not all evidentials behave similarly with respect to the above distinctions and offers an explanation for why this is so.
Download or read book Winning the Battle for Relevance written by Michael McQueen and published by Morgan James Publishing. This book was released on 2016-03-17 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
Download or read book Relevance Theory written by Agnieszka Piskorska and published by Cambridge Scholars Publishing. This book was released on 2013-01-16 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume covers a variety of topics which are at the centre of interest in pragmatic research: understanding and believing, reference, politeness, communication problems, stylistics, metaphor, and humour. Next to innovative theoretical proposals, there are interesting analyses and discussions.
Download or read book Relevance Theory written by Billy Clark and published by Cambridge University Press. This book was released on 2013-07-11 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to relevance theory, starting from the basics and covering all its key ideas.
Download or read book Relevance Pragmatics and Interpretation written by Kate Scott and published by Cambridge University Press. This book was released on 2019-07-18 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcases recent research by leading scholars working within the relevance-theoretic pragmatics framework.
Download or read book Schutz s Theory of Relevance A Phenomenological Critique written by R.R. Cox and published by Springer Science & Business Media. This book was released on 1978-09-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The following is neither exclusively the study of a philosopher nor a problem, and yet is both as well. Alfred Schutz is now recogniz ed to have been a profoundly insightful philosopher who explor ed the nature of social reality and the social sciences. His works are exercising a great influence in a wide range of problems and disciplines, the latter including the social sciences themselves. All of this is testimony to the sagacity and penetrating character of his analyses as well as the fruitfulness and soundness of his con cepts. Philosophy proceeds, however, by not merely accepting the work of great philosophers, but by engaging them in critical philosophic dialogue. It is time for this interchange to begin with respect to Schutz's work. To some extent, then, this work is di rected to that task. It does not undertake a systematic treat ment of the whole of Schutz's philosophy, for much more work in many aspects of his thought is yet to be done before such a pro ject can reasonably be undertaken. Yet, the issue of concern in this study is, I now believe, the philosophic center of the whole of Schutz's work.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Humour and Relevance written by Francisco Yus and published by John Benjamins Publishing Company. This book was released on 2016-03-18 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a cognitive-pragmatic, and specifically relevance-theoretic, analysis of different types of humorous discourse, together with the inferential strategies that are at work in the processing of such discourses. The book also provides a cognitive pragmatics description of how addressees obtain humorous effects. Although the inferences at work in the processing of normal, non-humorous discourses are the same as those employed in the interpretation of humour, in the latter case these strategies (and also the accessibility of contextual information) are predicted and manipulated by the speaker (or writer) for the sake of generating humorous effects. The book covers aspects of research on humour such as the incongruity-resolution pattern, jokes and stand-up comedy performances. It also offers an explanation of why ironies are sometimes labelled as humorous, and proposes a model for the translation of humorous discourses, an analysis of humour in multimodal discourses such as cartoons and advertisements, and a brief exploration of possible tendencies in relevance-theoretic research on conversational humour.
Download or read book Relevance and Narrative Research written by Matei Chihaia and published by Rowman & Littlefield. This book was released on 2019-03-28 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Relevance” is one of the most widely used buzz words in academic and other socio-political discourses and institutions today, which constantly ask us to “be relevant.” To date, there is no profound scholarly conceptualization of the term, however, which is widely accepted in the humanities. Relevance and Narrative Research closes this gap by initiating a discussion which turns the vaguely defined evaluative tool “relevance” into an object of study. The contributors to this volume do so by firmly situating questions of relevance in the context of narrative theory. Briefly put, they ask either “What can ‘relevance’ do for narrative research?” or “What can narrative research do for better understanding ‘relevance?’” or both. The basic assumption is that relevance is a relational term. Further assuming that most (if not all) relations which human beings encounter within their cultures are narratively constructed, the contributors to this volume suggest that reflections on narrative and narrative research are fundamental to any endeavor to conceptualize notions of “relevance.”
Download or read book The Adventure of Relevance written by Martin Savransky and published by Springer. This book was released on 2016-06-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time where the relevance of the social sciences is under threat, this innovative book offers a speculative experimentation on the philosophy and methodology of the social sciences to rethink what 'relevance' is, and to cultivate a new ethos of knowledge-making for an eventful world. Engaging a diverse a range of thinkers including Alfred North Whitehead, Gilles Deleuze and Isabelle Stengers, as well as the American pragmatists John Dewey and William James, Martin Savransky challenges longstanding assumptions in the social sciences and argues that relevance is an event that is part and parcel of the immanent and situated processes by which things come to matter. He develops new conceptual tools for cultivating an empiricist ethos of inquiry that is attuned to the question of how things come to matter– an ethics that turns social inquiry into a veritable adventure. The result is an original and rigorous book that infuses knowledge-practices in the social sciences with new sensibilities, creative possibilities, and novel habits of thinking, knowing, and feeling.
