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Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Download or read book Readings in Danish Theory of Marketing written by Max Kjær-Hansen and published by . This book was released on 1966 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denmark. Literature survey, covering a period of 25 years, of the Danish theory of marketing and its contribution to the development of some other economic theories.

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Download or read book Readings in Danish theory of marketing written by and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Reagings in Danish Theory of Marketing written by Max Kjaer-Hansen and published by . This book was released on 1966 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Besprechung Zu Readings in Danish Theory of Marketing written by Erich Schneider and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Revitalising Critical Reflection in Contemporary Social Work Research Practice and Education written by Christian Franklin Svensson and published by Taylor & Francis. This book was released on 2022-12-09 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally, social work faces increasingly complex cultural, political, economic, legal, organisational, technological and professional conditions. Critically reflecting on the subject, this book heightens critical consciousness among social work researchers, educators, practitioners and students about the structural dimensions of social problems and human suffering; it highlights the inter-relationship between agency and structure and discusses strategies to challenge and change both individual and societal consciousness. Offering the reader an opportunity to gain in-depth understanding of how critical reflection is possible in contemporary social work research, practice and education, it will be required reading for all social work scholars, students and professionals.

Download or read book Foundations of Marketing 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Download or read book Marketing written by Stanley C. Hollander and published by Edward Elgar Publishing. This book was released on 1993 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive collection of articles which illuminate the history and development of marketing and marketing thought during the past century. The articles are international in scope, spanning a range of European countries, Japan and the US.

Download or read book Philosophical Reflections on Medical Ethics written by N. Athanassoulis and published by Springer. This book was released on 2005-09-08 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a collection of original essays on cutting-edge topics in medical ethics research. Leading philosophers give in-depth accounts of issues as diverse as embryo pre-selection, the role of autonomy in organ transplant markets, conscientious objection in the health care professions and neonatal euthanasia. Provocative and original, the contributions to this volume will be of interest to academic, students and health care professionals alike.

Download or read book Associative Democracy written by Paul Q. Hirst and published by Psychology Press. This book was released on 2001 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to unlock the current crisis in democratic accountability by supplementing representative democracy with democratic governance in civil society.

Download or read book Political Marketing written by Robert P. Ormrod and published by SAGE. This book was released on 2013-05-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London