Download or read book Recruiting Marketing and Retention in Institutions of Higher Education written by Bob W. Miller and published by . This book was released on 1983 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Student recruitment and retention in higher education written by Mary Fiagbe and published by GRIN Verlag. This book was released on 2017-03-23 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literature Review from the year 2016 in the subject Politics - Basics and General, grade: 78%, University of Windsor, language: English, abstract: This bibliography uses six peer-reviewed journals to examine various strategies adopted by higher education institutions to promote the recruitment and retention of students. It also analyzes both positive and negative factors that may influence such strategies.
Download or read book The Marketing Aspect of Enrollment Management written by Josephine Grove and published by . This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Recruit and Retain Higher Education Students written by Tony Cook and published by Routledge. This book was released on 2009-09-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Recruit and Retain Higher Education Students is an invaluable resource for academic staff, administrators and policy makers involved in student recruitment and improving student retention. It offers practical advice on how universities can influence the expectations of prospective students, allowing them to make sensible decisions about careers, courses and institutions. Many surveys of students who drop out of university show that most do so out of disappointment. Failing to understand what higher education was about quickly enough, they become confused and frustrated. Dropping out seems the best solution. This book describes a series of practices proven to encourage students to stay on, discussing the background research on student attrition. By preparing students better for their higher education experience, the practices in this book are effective not only in recruiting students but also in matching them to the right institutions and programmes. The practices described range from those reaching out in a broad way to communities of potential students, to university support for pre-entry examinations, to enhanced communication between institutions and applicants. All are described in sufficient detail to allow judgments to be made about how to use and adapt them to suit local needs. How to Recruit and Retain Higher Education Students provides a sound theoretical foundation for research into student retention and provides the necessary underpinning for those academic staff embarking on courses and assists in preparing them for their roles in both teaching and student support.
Download or read book The Experiences of International Faculty in Institutions of Higher Education written by Chris R. Glass and published by Routledge. This book was released on 2021-08-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the growing need for recruitment and retention of international talent in higher education institutions globally, this volume documents the experiences and contribution of international graduate students, researchers, and faculty. This text foregrounds perspectives around recruitment, transition, integration, professional development, and the retention of scholars originating from, or arriving in, countries including China, Australia, Iraq, Japan, and the US. By investigating the support systems that are in place to assist foreign-born faculty members in institutes of higher education, the text provides important insights for departments and institutions as they look to successfully attract and retain global academic talent. Moreover, the scientific and practical implications of the research presented in the text directly informs institutional policy, working towards more effective, inclusive, and equitable ways to support international faculty. This text will benefit researchers, academics, and educators with an interest in higher education, international and comparative education, and, more specifically, those involved with faculty development programs. The text will also support further discussion and reflection around multicultural education, international teaching and learning, and educational policy more broadly.
Download or read book Recruitment and Retention in Higher Education written by and published by . This book was released on 1993 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cracking the Code to Effective Marketing in Higher Education written by Manuel L. Romero and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative "edvertising" (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment must involve building connections with the Latinx community and establishing trust between Latinx students and the institution. This case study explored communications and marketing strategies of a New York Community College (NYCC), located in Lower Manhattan, used to recruit Latinx students and the relationship between student perception and the institution's marketing practices addressing the needs of Latinx students. Using theoretical frameworks and concepts that included the PESTLE Analysis (Aguilar, 1967), Sensemaking Theory (Weick, 1995), and Community Cultural Wealth (Yosso, 2005), this case study was supported by literature that examined marketing practices administered by U.S. and international organizations, research focused on the first-generation, Latinx college student experience, customer-based marketing and the effects on college recruitment marketing during the COVID-19 pandemic. This study involved data collection through an analysis of digital and printed marketing materials, interviews with current first-generation Latinx NYCC students, current and former NYCC administrators and current NYCC staff from the areas of marketing, admissions and a student cohort program. Analysis of the data revealed three key findings. First, that outside influences including family, financial constraints and cultural pressures are not addressed or represented in NYCC's communications and marketing efforts. Second, there are conflicting visions and strategies among NYCC staff and administration causing a lack of cohesion in messaging and marketing efforts to recruit students to NYCC. Third, a mix in perceptions and sensemaking from first-generation Latinx students who are receiving NYCC's communications and marketing through various channels, causing a disconnect between the college's marketing and the student customer's expectations.
Download or read book Making Changes written by James Rhem and published by Atwood Publishing, LLC. This book was released on 1988 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Download or read book Strategies for Creating and Building College Band Programs Within Institutions Under a 5000 student Population written by Joshua Buckrucker and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education institutions regularly cultivate recruitment and retention plans to attract potential students to their programs. Small college band programs are identified as institutions under a 5,000-student enrollment and often develop recruiting strategies that employ a smaller applicant pool. This qualitative study observes small college recruitment practices and justifies successful and non-successful techniques within small college band programs. The research within this project examined insights into college admissions practices, administration roles in student recruitment and retention, and the role of the music faculty in recruiting and retaining current students. Furthermore, this study evaluates the effects of college exposure, marketing, communication, and incentives on student decision-making. This document also evaluates and defines the importance of the professional relationships between the college program director and surrounding high school programs. In addition, this research assesses the impact of the Covid-19 pandemic and how it changed how small college band programs recruit and retain students. Discoveries of this study include enrollment data from multiple small school band programs in central Texas. The data collected emphasizes retention rates as well. This research also weighs the effects of geographic location on student enrollment. This qualitative study has reviewed multiple marketing and social media avenues directly related to student enrollment. While this research suggests that certain recruitment practices have a higher success rate, specialized recruitment strategies based on geographical location, economic support, and equipment availability generate differing success rates per location. Thus, this research assessed the best practices for general recruitment, specialized recruitment, general retention, and specialized retention. Keywords: recruitment; retention; student; influencer; opportunities; obligation
Download or read book An Annotated and Extended Bibliography of Higher Education Marketing written by Karen Krall Constantine and published by . This book was released on 1986 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Enrollment Management written by Don Hossler and published by . This book was released on 1984 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also directed to reasons why enrollment managers need to exert a strong influence on academic and career advising, academic assistance programs, institutional research, orientation, retention programs, and student services. Chapters cover the following topics: the demand for higher education, college choice, the effects of pricing and financial aid on attendance, recruiting high school graduates, retaining students, current research on the impact of college on students' cognitive and noncognitive growth, the impact of different kinds of colleges, the outcomes of higher education, and the future of enrollment management. The following educational outcomes are considered: the significance of higher education over a lifetime, economic and noneconomic benefits of higher education, and consumptive benefits. One chapter was contributed by Terry E. Williams: "Recruiting Graduates: Understanding Student-Institution Fit." A bibliography is included. (SW)
Download or read book Recruitment and Retention in Higher Education written by and published by . This book was released on 1999 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Download or read book Marketing Strategies to Increase Recruitment and Retention of Colombian Students Into the UK Higher Education Sector written by Luz Stella Leguizamon and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Download or read book Evaluating Student Recruitment and Retention Programs written by Don Hossler and published by . This book was released on 1991 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
