Download or read book Readings in Danish Theory of Marketing written by Max Kjær-Hansen and published by . This book was released on 1966 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denmark. Literature survey, covering a period of 25 years, of the Danish theory of marketing and its contribution to the development of some other economic theories.
Download or read book A Reader in Marketing Communications written by Philip Kitchen and published by Routledge. This book was released on 2020-08-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Evolution written by Neil Hoodd and published by Springer. This book was released on 2016-07-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.
Download or read book Retailing The evolution and development of retailing written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Readings in Consumer Behavior written by Melanie Wallendorf and published by John Wiley & Sons. This book was released on 1979 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior in individuals, groups, and organizations is explored in 42 readings. Topics covered include: 1) an overview of the field; 2) societal bases of behavior; 3) family and organization consumer behavior; 4) groups and norms; 5) social interaction and roles; 6) communication processes; 7) consumer attitudes; 8) attribution; 9) needs and motivation; 10) personality factors; 11) learning and information environments; 12) consumer protection; 13) innovations; 14) consumer research. Understanding consumer behavior is the keystone of marketing; it is the responsibility of a responsive society to meet its citizens needs. Articles reflect present and emerging trends and current research.
Download or read book The Marketing Environment RLE Marketing written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Download or read book Handbook of Economic Psychology written by W.F. Van Raaij and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea to publish a Handbook of Economic Psychology came up as a natural consequence of a discussion concerning appropriate reading material for courses in economic psychology. The discussion took place a few years ago in the Department of Economic Psychology at Tilburg University, The Netherlands. It was noted that there was a surprising lack of collections of pertinent readings, to say nothing about the lack of textbooks in the English language. So the present editors, who had been involved in the discussion, decided to start working on a Handbook. The situation has changed quite a lot since then. There are now a number of books, internationally available in the English language, in economic psy chology or behavioral economics. The interest in this field of study is expanding quite impressively. The Journal of Economic Psychology is now (1988) in its ninth volume and many other journals are publishing articles in the field. The application of psychological theories and methods to economic prob lems or the study of economic experiences and behavior is variously referred to as economic psychology or behavioral economics. While in principle we do not want to overdo the differences between the two, we have a feeling that economic psychology has a slightly stronger flavor of psychology than behavioral economics which in its turn seems to be closer to economics. Psychologists tend to feel more at home in economic psychology, while economists seem to favor behavioral economics.
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967 Authors titles written by University of California (System). Institute of Library Research and published by . This book was released on 1972 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Psychology in Economics and Business written by G. Antonides and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: A number of books on economic psychology have appeared in the past few years. The most recent publications are by MacFadyen and Mac Fadyen (1986), Furnham and Lewis (1986), Lea et al. (1987) and Van Raaij et al. (1988). Why produce yet another book for this discipline? This question can be answered in various ways. In a sense, this book is the answer in itself. Its presentation of re search and theories is innovative in this field, at least to my knowledge. It attempts to structure the many theories emerging in the interdisci plinary science of economic psychology and to explain the background of the research. The second answer is pragmatic. In our introductory course of eco nomic psychology for economics students at Erasmus University Rot terdam we used several of the above mentioned books. Our experience with this material is that, when preparing our lectures, we had to ex plain many additional theories and experiments to our students. fur thermore, diagrams, figures and examples had to be culled from other sources or made by ourselves. It is not my intention to run down these publications since I think they provide an excellent treatment of a num ber of topics by specialists in economic psychology. The plan for the present book, however, emerged from our need to present an integrated introductory course for our students.
Download or read book Psychology in Economics and Business written by Gerrit Antonides and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.
Download or read book Marketing I written by and published by Eno River Press. This book was released on 1981 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Stanley C. Hollander and published by Edward Elgar Publishing. This book was released on 1993 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive collection of articles which illuminate the history and development of marketing and marketing thought during the past century. The articles are international in scope, spanning a range of European countries, Japan and the US.
Download or read book Collecting in a Consumer Society written by Russell W. Belk and published by Routledge. This book was released on 2013-01-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people collect, as individuals, corporations and museums, and the impact this collecting has on us and our culture. Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertizing, department stores, mass merchandizing, consumer desires, and how this relates to the activity of collecting. Collecting in a Consumer Society is the first book to focus on collecting as material consumption. This is a provocative and engaging book, essential reading for anyone involved with the process of collecting.
Download or read book Rethinking Marketing written by Håkan Håkansson and published by John Wiley & Sons. This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics? How should we look upon the exchange between market players given the existence of relationships and other close cooperative efforts? What kind of scientific approaches can we use when studying markets and market players? Following a comprehensive discussion of these issues the book concludes by reexamining existing theories in light of these new ideas, challenging existing ways of thinking and looking towards a new future for marketing.
Download or read book Relationship Marketing Paradigm and perspective the future of relationship marketing written by John Egan and published by . This book was released on 2005 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.
