Download or read book Rapporto IULM 2022 sulla comunicazione d impresa written by F. Massara and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lobbying in the 21st Century Transparency Integrity and Access written by OECD and published by OECD Publishing. This book was released on 2021-05-20 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lobbying, as a way to influence and inform governments, has been part of democracy for at least two centuries, and remains a legitimate tool for influencing public policies. However, it carries risks of undue influence.
Download or read book Innovating Business with Art written by Marcello Smarrelli, MS and published by . This book was released on 2021-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The case of Fondazione Ermanno Casoli can be appreciated for its ability to illustrate practices of collaboration with national and international artists, practices of valorization of both local territories and international branches of private companies, practices of integration between companies and institutions, to pursue the goal of promoting art and improving the workplace. The volume is organized around five main topics about the contribution of artistic interventions in such a peculiar case: the discussion of the identity of the organization; the production of aesthetic knowledge in organizations; the role of the artworks and artefacts in the workplace; the wider concept of organizational performance artistic interventions are able to promote; the artistic interventions organized right before and during the COVID-19 pandemic.
Download or read book Rapporto IULM 2019 sulla comunicazione d impresa written by V. Codeluppi and published by . This book was released on 2019 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Information and Communication Technologies in Tourism 2015 written by Iis Tussyadiah and published by Springer. This book was released on 2015-01-27 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
Download or read book The Anatomy of a Moment written by Javier Cercas and published by Bloomsbury Publishing USA. This book was released on 2011-02-20 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In February 1981, Spain was still emerging from Franco's shadow, holding a democratic vote for the new prime minister. On the day of the vote in Parliament, while the session was being filmed by TV cameras, a band of right-wing soldiers burst in with automatic weapons, ordering everyone to get down. Only three men defied the order. For thirty-five minutes, as the cameras rolled, they stayed in their seats. Critically adored novelist Javier Cercas originally set out to write a novel about this pivotal moment, but determined it had already gained an air of myth, or, through the annual broadcast of video clips, had at least acquired the fictional taint of reality television. Cercas turned to nonfiction, and his vivid descriptions of the archival footage frame a narrative that traverses the line between history and art, creating a daring new account of this watershed moment in modern Spanish history. The Anatomy of a Moment caused a sensation upon its publication in Spain, selling hundreds of thousands of copies. The story will be new to many American readers, but the book stands resolutely on its own as a compelling literary inquest of national myth, personal memory, political spectacle, and reality itself.
Download or read book Monetary Policy Implementation written by Ulrich Bindseil and published by OUP Oxford. This book was released on 2004-12-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of its kind, this book is entirely dedicated to the implementation of monetary policy. Monetary policy implementation has gone through tremendous changes over the last twenty years, which have witnessed the quiet end of 'reserve position doctrine' and the return of an explicit focus on short-term interest rates. Enthusiastically supported by Keynes and later by the monetarist school, reserve position doctrine was developed mainly by US central bankers and academics during the early 1920s, and at least in the US became the unchallenged dogma of monetary policy implementation for sixty years. The return of interest rate targeting also corresponds largely to the restoration of central banking principles established in the late 19th century. Providing a simple theory of monetary policy implementation, Bindseil goes on to explain the role of the three main instruments (open market operations, standing facilities, and reserve requirements) and reviews their use in the twentieth century. In closing, he summarizes current views on efficient monetary policy implementation.
Download or read book Social Media Marketing in Tourism and Hospitality written by Roberta Minazzi and published by Springer. This book was released on 2014-11-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Download or read book Sustainable Business Development written by David L. Rainey and published by Cambridge University Press. This book was released on 2010-05-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2017-04-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.
Download or read book ASA 2021 Statistics and Information Systems for Policy Evaluation written by Bruno Bertaccini and published by Firenze University Press. This book was released on 2021-05-13 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes 25 peer-reviewed short papers submitted to the Scientific Opening Conference titled “Statistics and Information Systems for Policy Evaluation”, aimed at promoting new statistical methods and applications for the evaluation of policies and organized by the Association for Applied Statistics (ASA) and the Department of Statistics, Computer Science, Applications DiSIA “G. Parenti” of the University of Florence, jointly with the partners AICQ (Italian Association for Quality Culture), AICQ-CN (Italian Association for Quality Culture North and Centre of Italy), AISS (Italian Academy for Six Sigma), ASSIRM (Italian Association for Marketing, Social and Opinion Research), Comune di Firenze, the SIS – Italian Statistical Society, Regione Toscana and Valmon – Evaluation & Monitoring.
Download or read book Predictive Analytics for Human Resources written by Jac Fitz-enz and published by John Wiley & Sons. This book was released on 2014-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.
Download or read book Online Political Communication written by Gianluca Giansante and published by Springer. This book was released on 2015-05-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Download or read book Islam in West Africa written by Nehemia Levtzion and published by Routledge. This book was released on 2017-01-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1994, this volume brings together essays from the celebrated scholar of African history, Nehemia Levtzion. The articles cover a wide range of themes including Islamization, Islam in politics, Islamic revolutions and the work of the historian in studying this field. This collection is a rich source of supplementary material to Professor Levtzion’s major publications on Islam in West Africa. This book will be of key interest to those studying Islamic and West African history.
Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Download or read book Data Science and Social Research II written by Paolo Mariani and published by Springer Nature. This book was released on 2020-11-25 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: The peer-reviewed contributions gathered in this book address methods, software and applications of statistics and data science in the social sciences. The data revolution in social science research has not only produced new business models, but has also provided policymakers with better decision-making support tools. In this volume, statisticians, computer scientists and experts on social research discuss the opportunities and challenges of the social data revolution in order to pave the way for addressing new research problems. The respective contributions focus on complex social systems and current methodological advances in extracting social knowledge from large data sets, as well as modern social research on human behavior and society using large data sets. Moreover, they analyze integrated systems designed to take advantage of new social data sources, and discuss quality-related issues. The papers were originally presented at the 2nd International Conference on Data Science and Social Research, held in Milan, Italy, on February 4-5, 2019.
Download or read book The Lamp of Memory written by John Ruskin and published by . This book was released on 1885 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
