Download or read book Raising the Corporate Umbrella written by Philip J. Kitchen and published by Springer. This book was released on 2001-09-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Download or read book Comunica o aberta written by Gustavo Gomes de Matos and published by Editora Manole. This book was released on with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole
Download or read book Dhaka University Journal of Business Studies written by and published by . This book was released on 2011-06 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trunks Leather Goods and Umbrellas written by and published by . This book was released on 1905 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Raising Entrepreneurial Capital written by John B. Vinturella and published by Newnes. This book was released on 2013-01-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raising Entrepreneurial Capital guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. It provides a broad summary of the subjects that people typically research, such as "How should your company position itself to attract private equity investment?" and "What steps can you take to improve your company's marketability?" Much has changed since the book was first published, and this second edition places effects of the global recession in the context of entrepreneurship, including the debt vs. equity decision, the options available to smaller businesses, and the considerations that lead to rapid growth, including venture capital, IPOs, angels, and incubators. Unlike other books of the genre, Raising Entrepreneurial Capital includes several chapters on worldwide variations in forms and availability of pre-seed capital, incubators, and the business plans they create, with case studies from Europe, Latin America, and the Pacific Rim. Combines solid theory with a practitioner's experience and insights Case studies illustrate theory throughout the book Updated to reflect the realities of the global economic recession
Download or read book Corporate Communications written by Joseph Fernandez and published by SAGE. This book was released on 2004-12-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Download or read book Umbrella written by Taro Yashima and published by Penguin. This book was released on 1977-08-25 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Momo can't wait to use the red boots and umbrella she received on her birthday. All she needs now is a rainy day! Soft illustrations portray a thoughtful story about patience and growing independence.
Download or read book The Cost and Availability of Liability Insurance for Small Business written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1986 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book California Court of Appeal 2nd Appellate District Records and Briefs written by California (State). and published by . This book was released on with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Received document entitled: EXHIBITS FOR PETITION FOR WRIT
Download or read book Impact of the Administration s Proposed Fiscal 1984 Budget on Arts Humanities and Museums written by United States. Congress. House. Committee on Education and Labor. Subcommittee on Postsecondary Education and published by . This book was released on 1983 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Social Investing written by Curt Weeden and published by Berrett-Koehler Publishers. This book was released on 1998-09-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details a practical, 10-step plan that can create exciting new relationships between businesses and nonprofits Weeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profits Offers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate support Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities. Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.
Download or read book Sustainable Business written by Annabeth Aagaard and published by CRC Press. This book was released on 2022-09-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developments in our environment and society has made it clear that the way we run our businesses and govern our nations is not sustainable in the long run. This is also why more and more companies and organizations are pursuing sustainable business through various Corporate Social Responsibility (CSR) activities. However, many companies experience that although they facilitate a CSR strategy on corporate level, CSR is often not embedded in their business and/or integrated across their functions. If companies are to achieve the full business potential and performance impact of CSR, sustainability has to be operationalized, targeted and measured across the value chain through empowered employees and in alignment with the business strategy of the company. Though state-of-the-art CSR research, theories and models, the theoretical platform for sustainable business and CSR is presented in this book. However, CSR is carried out in practice, and not just in theory. This is why each chapter is supplemented with practical case examples explaining the way in which different companies and their managers have integrated sustainable business in their strategy and across the organizations’ different functions. As is evident both in theory and practice, the success of CSR integration is highly affected by industrial context, as the unique characteristics of the industry have an impact on the key sustainability challenges and business opportunities of the specific company and industry. In support of this evidence, the book also reveals how CSR can be implemented across private and public organizations as well as small & medium sized entities (SMEs).
Download or read book The Umbrella written by Ingrid Schubert and published by Lemniscaat. This book was released on 2017-09-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a windy day, a little dog finds an umbrella in the garden. Just when the dog picks up the umbrella, it catches the wind and pulls the dog up into the sky. This is the start of a fantastic journey around the world. The wind carries the umbrella and the dog all over the world, from the desert to the sea, from the jungle to the North Pole. . .
Download or read book Official Gazette of the United States Patent Office written by United States. Patent Office and published by . This book was released on 1964 with total page 1830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book IMC The Next Generation written by Don Schultz and published by McGraw-Hill. This book was released on 2004 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.
Download or read book 100 Group Games Skills in Facilitating Group Games written by Ping Kwong Kam and published by City University of HK Press. This book was released on 2022-06-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Games help drive engagement, achieve goals, and ultimately promote development within a group. As such, it is important for group facilitators to be equipped with game skills to ensure a lively, vibrant, and motivated atmosphere. This book includes four theoretical essays by experienced game facilitators regarding the concept, practice sharing, and application skills of group game facilitation, as well as a collection of 100 practical group games covering ice-breaking, mutual understanding, group cooperation, and problem solving. This list of games is built on the experiences and contributions of the author and social work students. -------------------------------------------------------- “A key strength of this book is that it has been developed by teachers in collaboration with students. This highly unusual aspect of the book both gives voice to students and demonstrates the commitment of the authors to collaborative learning.” – Steven M Shardlow, Professor Emeritus of Social Work, Keele University, United Kingdom Editor-in-Chief, The Journal of Social Work “...a solid, well-organized, and high-quality resource for social work colleagues, students, and instructors. It is a welcome addition to the professional literature on social work with groups and will likely enhance the advancement of group work practice in many parts of the world.” – Adolf Ka Tat Tsang Professor, Factor-Inwentash Faculty of Social Work University of Toronto, Canada
