Download or read book How to Write Fundraising Materials that Raise More Money written by Tom Ahern and published by Emerson & Church, Publishers. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

Download or read book The End of Fundraising written by Jason Saul and published by John Wiley & Sons. This book was released on 2011-03-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

Download or read book Donor centered Fundraising written by Penelope Burk and published by . This book was released on 2018 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry's traditional approaches to donor communication and recognition and clarifies what donors want but seldom get from the charities they support."--Publisher description.

Download or read book Engagement Fundraising written by Greg Warner and published by . This book was released on 2018-09-18 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE TIME HAS COME This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don't work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications. Try Engagement Fundraising and the results will speak for themselves.

Download or read book How to Raise Money for Political Office The Original Guide to Winning Elections Through Aggressive Organized Fundraising written by Brandon Lewis and published by Lulu.com. This book was released on 2012-01-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Raise Money for Political Office will teach you how to gain a significant financial advantage over your opponent by letting you in on the secrets most paid political consultants don't want you to know. Developing a campaign narrative, budgeting, prospecting for donors, building a finance committee, and organizing your campaign office are all crucial to your success. Learn how to build a war chest with outstanding events, compelling letters, and engaging online fundraising. It's all inside.

Download or read book How to Raise All the Money You Need for Any Business written by Tyler G. Hicks and published by John Wiley & Sons. This book was released on 2008-07-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest challenge faced by both Beginning and Experienced Wealth Builders is raising the money they need to start, buy, or expand their business activities. This guidebook shows these entrepreneurs how, and where, to get the money needed for their business moneymaking enterprises. Even if the Beginning Wealth Builder (BWB for short) or Experienced Wealth Builder (EWB), has poor credit, a history of bankruptcy, slow pays, or other financial troubles, this guidebook shows him/her how to get the loan, venture capital, public (or private) money, or grant they need. Since businesses vary widely in the amount of money needed, this book covers getting funding from just a few thousand dollars to multi-millions. Businesses covered range from the small mom-and-pop type activity to the successful firm having up to 500 employees. Either type of business can use the many hands-on directions given in this book.

Download or read book Brandraising written by Sarah Durham and published by John Wiley & Sons. This book was released on 2009-11-19 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Download or read book The Digital Fundraising Blueprint written by Jeremy Haselwood and published by Independently Published. This book was released on 2018-10-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a fundraiser for fundraisers. The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That's in here too. For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the reader through how to plan and organize your fundraising efforts. This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. The following are topics covered in The Digital Fundraising Blueprint:The Digital Fundraising Ecosystem OverviewDigital Fundraising ComponentsYour WebsiteWebsite Hierarchy of ContentWebsite User Experience (UX)Website Branding and PositioningWebsite Email Capture TipsDonation Page TipsWebsite Content TipsWebsite Tracking & AnalyticsWebsite Search Engine Optimization (SEO)Website Privacy Policy, Terms & Conditions, and GDPREmailEmail Acquisition TipsThe Anatomy of a Fundraising EmailFundraising Email TipsAffirmation Email TipsCAN-SPAM Overview & Email BlacklistingEmail List HygieneEmail TestingEmail Design TipsSocial Media OverviewFacebookYouTubeInstagramTwitterLinkedInSnapchatDigital Media OverviewSearch Engine Marketing (SEM)Google Ad GrantsOnline Display AdsSocial Media AdsContent MarketingDigital Integration with Direct MailMobile FundraisingOther Digital Fundraising ChannelsThe Digital Fundraising FunnelAnnual Digital Fundraising PlanningTypes of Annual Planning AssetsHow to Prioritize Your Digital Fundraising ChannelsDigital Campaigns Overview

Download or read book Raising More Money written by Terry Axelrod and published by Elton-Wolf Publishing. This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raising More Money is an organization based in Seattle that coaches nonprofits on a system for raising sustainable funding from individual donors. Axelrod, the group's founder, here lays out the rules of engagement for the Ask Event, a one-hour gathering of a large group of people that focuses on an organization's mission in order to generate multiple-year pledges for operational funding. The goal is to get away from the hand-to-mouth, burnout-generating reality of most nonprofits, which often focus on a single year's financial goals at the expense of long-term survival. Axelrod's guide puts the event into a larger fund-raising context, explains how to prepare for and hold an Ask Event, and shows how to sustain the cycle.

Download or read book How to Legally Raise Private Money written by Esq Kim Lisa Taylor and published by . This book was released on 2019-08-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned securities attorney Kim Lisa Taylor provides the keys to legally raising money from private investors - whether for real estate or other small business. She provides a simple step-by-step format to teach you to not only raise money, but to do it legally. You'll learn how to raise all the money you need for your next venture, whether it's funding a real estate acquisition, a new idea, a product or a service - all while keeping control of your business. Some call this driver's ed for raising capital, because once you know the rules of the road and how to drive, it becomes second nature. So it is with raising capital. This book will help teach you to structure deals with investors and legally raise funds for any venture. With this knowledge, you can change your life and the lives of those who matter - family, friends, and new investors you'll meet along your journey. What are you waiting for? In this book you will learn: How to Comply with Securities Laws; How to Effectively Market Your Offering; How to Legally Ask Investors for Money; How to Structure Your Company; and How You Can Earn Money While Helping Your Friends, Family, and Acquaintances Meet Their Investment Goals. You can use these strategies over and over to Raise Private Money Legally, Ethically, and Profitably.

Download or read book Secrets of Sand Hill Road written by Scott Kupor and published by Penguin. This book was released on 2019-06-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller! What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation? If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance: • Why most VCs typically invest in only one startup in a given business category. • Why the skill you need most when raising venture capital is the ability to tell a compelling story. • How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round. • What to do when VCs get too entangled in the day-to-day operations of the business. • Why you need to build relationships with potential acquirers long before you decide to sell. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

Download or read book The Storytelling Non Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

Download or read book Raise More Money with Email written by Jeremy Reis and published by . This book was released on 2017-08-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed today in email fundraising, you need to do more than just email your donors. You need to tell a compelling story that moves the reader emotionally to give. Raise More Money with Email will equip you to do just that. In this book, Jeremy shows you how to: Understand the elements of what goes into an email appeal Write an effective email appeal Create a repeatable process for producing high quality nonprofit fundraising campaigns Generate more email addresses for your fundraising Build a nonprofit email marketing program that gets results You may be creating your first nonprofit fundraising email campaign, or perhaps you want to learn more so that your next effort generates improved results. Either way, this book will help you write more effective appeals that get results. This book will help your NGO get more results from your email marketing program. What Others Say About Raise More Money with Email Jeremy Reis brilliantly reveals the secret to crafting an email appeal that inspires response. Breaking down each component and presenting clear examples, he delivers exactly what you and your marketing team need to know. Understand this type of appeal in the context of other activities. Learn about how to measure results and genuinely thank all those who respond. You need to buy the book and apply these proven best practices immediately! - Tami Heim, President & CEO, Christian Leadership Alliance It has been my privilege to work with Jeremy for quite a few years. We, at BBS, do respect Jeremy's high degree of professionalism and ability. Jeremy is unusual not just in his skills and perspective, but his willingness to keep his focus on his responses and relationships clear - not overwhelmed by fancy graphics or catering only to one generation. In this practical easy-to-use book, Jeremy will teach you how to write and work for response - he will help you communicate missionally with your donors and new friends while maximizing the bottom line. - Dale Berkey, President, BBS & Associates Jeremy's new book, Raise More Money with Email: Activate Digital Giving at Your Nonprofit, is a must read for any nonprofit leader seeking to find that digital stream of revenue that has escaped them to this point. I can highly recommend this book. His ideas around the importance of email to fundraising, urgency and the key to keeping the donor as the hero and at the center of the story will empower the reader to lift their response rates immediately. - Timothy L. Smith, former CDO, Museum of the Bible This book is gold; full of real-world insights and actionable items that is sure to give any non-profit the tools and resources needed to effectively use email to fundraise. - Kyle Chowning, Full Cycle Marketing Jeremy Reis provides important information in email marketing trends and practical, easily implemented steps for the understaffed nonprofit marketer. He builds his case for why his methods work and then gives checklists and step-by-step directions to create effective campaigns. I plan to use his book to train staff and as a working reference to keep on track with creating well-performing email campaigns. - Renee Targos, Nonprofit Marketing Director I have known Jeremy to be relentless in his pursuit of understanding the methodologies of communicating to various audiences. This work has nuggets that can take many ministries into a new platforms of development, measurement and growth. I can endorse Raise More Money with Email without reservation and hesitation. I encourage all those engaged in the work we call ministry to engage with these concepts as positive change will be the result. - Ossie Mills, VP of Communications and Marketing, ORU

Download or read book Joan Garry s Guide to Nonprofit Leadership written by Joan Garry and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

Download or read book Public Funding of Presidential Elections written by United States. Federal Election Commission and published by . This book was released on 1994 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Raising Private Capital written by Matt Faircloth and published by Biggerpockets Publishing, LLC. This book was released on 2023-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn a detailed strategy to acquire, secure, and protect private money in your next real estate deal. Grow your real estate business and raise your game using other people's money!

Download or read book Student Affairs Fundraising written by Sophie Penney and published by . This book was released on 2019-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: