Download or read book Questionnaire Design Interviewing and Attitude Measurement written by A. N. Oppenheim and published by Bloomsbury Publishing. This book was released on 2000-10-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.
Download or read book Social Information Processing and Survey Methodology written by Hans-J. Hippler and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survey researchers have long been aware that the way in which questions are asked determines the obtained responses. However, the exact processes that mediate response effects remained elusive. In the present volume, cognitive psychologists and survey methodologists explore the cognitive processes that underlie respondents' answers to survey questions. The contributors provide an introduction to information processing theories for survey researchers, review current knowledge of response effects in the light of recent theorizing in cognitive psychology, and report a number of experimental studies on question context and question wording. In combination, the chapters provide a theoretical framework for the analysis of response effects in surveys and raise a number of applied and theoretical issues that have so far not been addressed in cognitive psychology.
Download or read book The Handbook of Attitudes written by Dolores Albarracin and published by Psychology Press. This book was released on 2014-04-04 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
Download or read book Questionnaire Design written by Ian Brace and published by Kogan Page Publishers. This book was released on 2008-08-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
Download or read book Usability and Internationalization Global and Local User Interfaces written by Nuray Aykin and published by Springer. This book was released on 2007-06-29 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of a two-volume set that constitutes the refereed proceedings of the Second International Conference on Usability and Internationalization, UIHCII 2007, held in Beijing, China in July 2007. The papers of this second volume cover global and local user interfaces and are organized in topical sections on designing global and local products and services, as well as enhancing and personalizing the user experience.
Download or read book Social Psychology A Practical Manual written by Glynis M. Breakwell and published by Springer. This book was released on 1982-07-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Methods for Clinical Therapists written by Carolyn M. Hicks and published by Elsevier Health Sciences. This book was released on 2009-08-07 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling to do a project or dissertation, evaluate published research or conduct your own research? Help is at hand with this 5th edition of Research Methods for Clinical Therapists, which explains, in a clear and simple manner, how to evaluate existing research and how to conduct your own research. Aimed at undergraduate and postgraduate students, as well as the practising health care professional, the focus of the text is the design and analysis of experimental studies. These are vital to the effectiveness studies that are central to the work of the healthcare professional. Specific examples from different areas of healthcare are used to explain the core research concepts and relate them to clinical situations. Statistical theory and jargon are kept to a minimum. 'Key concept' boxes to explain technical research terms Activities and exercises (with answers provided in an appendix) to reinforce learning Sample critique of a published research article Comprehensive coverage of the key components of a robust research study Explanation of basic mathematical concepts
Download or read book Scale Development written by Robert F. DeVellis and published by SAGE Publications. This book was released on 2016-03-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Download or read book Measurement Design and Analysis written by Elazar J. Pedhazur and published by Psychology Press. This book was released on 2013-04-15 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: In textbooks and courses in statistics, substantive and measurement issues are rarely, if at all, considered. Similarly, textbooks and courses in measurement virtually ignore design and analytic questions, and research design textbooks and courses pay little attention to analytic and measurement issues. This fragmentary approach fosters a lack of appreciation of the interrelations and interdependencies among the various aspects of the research endeavor. Pedhazur and Schmelkin's goal is to help readers become proficient in these aspects of research and their interrelationships, and to use that information in a more integrated manner. The authors offer extensive commentaries on inputs and outputs of computer programs in the context of the topics presented. Both the organization of the book and the style of presentation allow for much flexibility in choice, sequence, and degree of sophistication with which topics are dealt.
Download or read book Key Concepts in Social Research written by Geoff Payne and published by SAGE. This book was released on 2004-03-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.
Download or read book OECD Guidelines on Measuring Subjective Well being written by OECD and published by OECD Publishing. This book was released on 2013-03-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data.
Download or read book Research Training for Social Scientists written by Dawn Burton and published by SAGE. This book was released on 2000-03-15 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: With indispensable advice for students from all social science backgrounds, this handbook provides the core conceptual and practical skills to embark on succesful research. The organization of the book reflects the knowledge that is required in order to become a competent and effective researcher. It follows the life-cycle of the research project: it begins with a discussion of ethical and philosphical issues; presents guides to both quantitative and qualitative data collection and analysis; provides help on using computers in research; and includes advice on how to write up and present a research project. Based on the UK Economic and Social Research Council advice on the training which students should undertake in preparation for postgraduate research, this book will be invaluable for all beginning researchers.
Download or read book Survey Questions written by Jean M. Converse and published by SAGE. This book was released on 1986-09 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text reviews the literature on crafting survey instruments, and provides both general principles governing question-writing and guidance on how to develop a questionnaire.
Download or read book MEASUREMENT OF ATTITUDE written by L. L. THURSTONE and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Experience Sampling Method written by Joel M. Hektner and published by SAGE. This book was released on 2007 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book The SAGE Handbook of Innovation in Social Research Methods written by Malcolm Williams and published by SAGE. This book was released on 2011-03-11 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social research is a bourgeoning field. Of course it has many traditions and approaches, but there is a high premium upon thinking differently and thinking anew because social life is never static or wholly predictable. The Handbook, edited by internationally recognized scholars, provides a comprehensive, pitch-perfect critical assessment of the field. The main features of the Handbook are: Clear organization into 4 parts dealing with The Social Context of Research; Design and Data Collection; Integrating The Analysis of New Data Types; Sampling, Inference and Measurement Clear, cutting edge chapters on Objectivity; Causation; Organizing Social Research; Correspondence Analysis; Grounded Theory; Conversational Surveys; Mixed Methods; Meta-Analysis; Optimal Matching Analysis; GIS Analysis; Quantitative Narrative Analysis; Longitudinal Studies; SEM; MLM; Qualitative Comparative Analysis; Respondent Driven Sampling Brings together a glittering assembly of the key figures working in the field of research methods Demonstrates the continuities and productive tensions between classical traditions and real world research. The result is a superbly organized text which will be required reading for anyone interested in the routes and future of social research. It is an unparalleled teaching resource and a ′must have′ for serious social researchers.
Download or read book Elections and Exit Polling written by Fritz J. Scheuren and published by John Wiley & Sons. This book was released on 2008-06-30 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An understanding of the relationship between the product and the process in election polling is often lost. This edited volume unites ideas and researchers, with quality playing the central role." —J. Michael Brick, PhD, Director of the Survey Methods Unit, Westat, Inc. Elections and Exit Polling is a truly unique examination of the specialized surveys that are currently used to track and collect data on elections and voter preferences. Employing modern research from the past decade and a series of interviews with famed American pollster Warren Mitofsky (1934-2006), this volume provides a relevant and groundbreaking look at the key statistical techniques and survey methods for measuring voter preferences worldwide. Drawing on the most current studies on pre-election and exit polling, this book outlines improvements that have developed in recent years and the results of their implementation. Coverage begins with an introduction to exit polling and a basic overview of its history, structure, limitations, and applications. Subsequent chapters focus on the use of exit polling in the United States election cycles from 2000–2006 and the problems that were encountered by both pollsters and the everyday voter, such as how to validate official vote count, confidentiality, new voting methods, and continuing data quality concerns. The text goes on to explore the presence of these issues in international politics, with examples and case studies of elections from Europe, Asia, and the Middle East. Finally, looking to the upcoming 2008 U.S. presidential election, the discussion concludes with predictions and recommendations on how to gather more accurate and timely polling data. Research papers from over fifty eminent practitioners in the fields of political science and survey methods are presented alongside excerpts from the editors' own interviews with Mitofsky. The editors also incorporate their own reflections throughout and conclude each chapter with a Summary Observations section that highlights notable concepts and trends. The appendix features sample questionnaires from actual exit polling scenarios and an extensive bibliography directs the reader to additional references for further study. Combining wisdom from one of the most notable names in the field along with findings from modern research and insightful recommendations for future practices, Elections and Exit Polling is an excellent supplement for political science and survey research courses at the upper-undergraduate and graduate levels. It is also a one-of-a-kind reference for pollsters, survey researchers, statisticians, and anyone with a general interest in the methods behind global elections and exit polling.
