Download or read book What s Your Purple Goldfish written by Stan Phelps and published by . This book was released on 2012-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

Download or read book Pink Goldfish Defy Ordinary Exploit Imperfection and Captivate Your Customers written by Stan Phelps and published by 9 Inch Marketing. This book was released on 2018-01-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

Download or read book Goldfish Ghost written by Lemony Snicket and published by Macmillan. This book was released on 2017-05-02 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The adventures of a goldfish who just died.

Download or read book Pink Goldfish 2 0 Defy Normal and Exploit Imperfection written by David Rendall and published by 9 Inch Marketing. This book was released on 2021-04-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you become one of the few organizations or individuals that become extraordinary? How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them. P!NK GOLDF!SH 2.0 is broken into three main sections: Section I outlines the Why. It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We'll share the symbolism of the goldfish and the reasoning behind the color pink. Section II showcases the What. Here we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as our acronym for the eight types of Pink Goldfish. We share our flaunting matrix and each type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, Micro-weirding, and Exposing. This section points out the ways to stand out by doing more of what makes you inherently imperfect, and intentionally less of what others consider normal and strong in business. Section III explains the How. Here we share the process of finding your own Pink Goldfish. We delve into the six A's. The first A is Assess, and it involves understanding what makes you imperfect. The second A is Appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is Align. Aligning is about finding those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. The fourth A is Amplifi. Amplification is the process of turning up or turning down the dial to bring your differentiation to life. The fifth A is Augment. Augmenting is combining two or more strategies to become even more unique. The sixth and final A is Attack. Attack will provide insight on how to exploit the weaknesses of your competition. Praise for P!NK GOLDF!SH 2.0: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond."- Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" - Jay Baer, founder of Convince & Convert and author of Hug Your Haters and Talk Triggers "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

Download or read book Harold and the Purple Crayon written by Crockett Johnson and published by HarperCollins. This book was released on 2015-09-29 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: From beloved children’s book creator Crockett Johnson comes the timeless classic Harold and the Purple Crayon! This imagination-sparking picture book belongs on every child's digital bookshelf. One evening Harold decides to go for a walk in the moonlight. Armed only with an oversize purple crayon, young Harold draws himself a landscape full of wonder and excitement. Harold and his trusty crayon travel through woods and across seas and past dragons before returning to bed, safe and sound. Full of funny twists and surprises, this charming story shows just how far your imagination can take you. “A satisfying artistic triumph.” —Chris Van Allsburg, author-illustrator of The Polar Express Share this classic as a birthday, baby shower, or graduation gift!

Download or read book Goldfish and Chrysanthemums written by Andrea Cheng and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Chinese American girl puts her goldfish into a fish pond that she creates and borders with chrysanthemums in order to remind her grandmother of the fish pond she had back in China.

Download or read book The Rainbow Fish written by Marcus Pfister and published by Simon and Schuster. This book was released on 1992 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: The most beautiful fish in the entire ocean discovers the real value of personal beauty and friendship.

Download or read book Four Fish written by Paul Greenberg and published by Penguin. This book was released on 2010-07-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A necessary book for anyone truly interested in what we take from the sea to eat, and how, and why.” —Sam Sifton, The New York Times Book Review Acclaimed author of American Catch and The Omega Princple and life-long fisherman, Paul Greenberg takes us on a journey, examining the four fish that dominate our menus: salmon, sea bass, cod, and tuna. Investigating the forces that get fish to our dinner tables, Greenberg reveals our damaged relationship with the ocean and its inhabitants. Just three decades ago, nearly everything we ate from the sea was wild. Today, rampant overfishing and an unprecedented biotech revolution have brought us to a point where wild and farmed fish occupy equal parts of a complex marketplace. Four Fish offers a way for us to move toward a future in which healthy and sustainable seafood is the rule rather than the exception.

Download or read book Purple Goldfish written by Stan Phelps and published by . This book was released on 2016-10-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gilbert Goldfish Wants a Pet written by Kelly DiPucchio and published by Penguin. This book was released on 2011-06-09 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gilbert has almost everything his fishy heart could desire: a castle, a chest filled with treasure, and food that falls from the sky. But there's one BIG thing missing from his life: a pet. And so begins Gilbert's harrowing search for the perfect fishbowl companion - a search filled with loud barking, quiet buzzing, and one giant whiskered surprise! With snappy, rhythmic text and the most irresistible goldfish in picture book history, this tale of fish woe and triumph will make readers long for a pet as lovable as Gilbert. Watch a Video

Download or read book Where the Mountain Meets the Moon Newbery Honor Book written by Grace Lin and published by Little, Brown Books for Young Readers. This book was released on 2009-07-01 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Time Magazine 100 Best Fantasy Books of All Time selection!​ A Reader’s Digest Best Children’s Book of All Time​! This stunning fantasy inspired by Chinese folklore is a companion novel to Starry River of the Sky and the New York Times bestselling and National Book Award finalist When the Sea Turned to Silver In the valley of Fruitless mountain, a young girl named Minli lives in a ramshackle hut with her parents. In the evenings, her father regales her with old folktales of the Jade Dragon and the Old Man on the Moon, who knows the answers to all of life's questions. Inspired by these stories, Minli sets off on an extraordinary journey to find the Old Man on the Moon to ask him how she can change her family's fortune. She encounters an assorted cast of characters and magical creatures along the way, including a dragon who accompanies her on her quest for the ultimate answer. Grace Lin, author of the beloved Year of the Dog and Year of the Rat returns with a wondrous story of adventure, faith, and friendship. A fantasy crossed with Chinese folklore, Where the Mountain Meets the Moon is a timeless story reminiscent of The Wizard of Oz and Kelly Barnhill's The Girl Who Drank the Moon. Her beautiful illustrations, printed in full-color, accompany the text throughout. Once again, she has created a charming, engaging book for young readers.

Download or read book I Am the Shark written by Joan Holub and published by Crown Books for Young Readers. This book was released on 2021-05-04 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes the great white shark (one of) the greatest fish in the sea? FIN-d out in this hilarious fish-out-of-water story that's perfect for Shark Week and all year-round! "Don't miss this one." -School Library Journal, Starred Review Hi! I am Great White Shark, and if you get this book, you'll read all about ME--the greatest shark in the sea! Not so fast! Greenland Shark here, and as the oldest shark in this book, that makes me the greatest. Did someone say fast? I'm Mako Shark, and I'm the fastest shark in this book! Eat my bubbles! Wow, I'm Hammerhead Shark. You don't need my special eyes to see that there are lots of great sharks in this book. Sink your teeth into it now! New York Times bestselling author Joan Holub makes a splash with bestselling illustrator Laurie Keller to deliver an entertaining undersea story filled with the greatest shark facts in the ocean!

Download or read book Goldfish on Vacation written by Sally Lloyd-Jones and published by Schwartz & Wade. This book was released on 2018-04-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a New York Times bestselling author and a rising-star illustrator comes a humorous tale based on an amazing-but-true story about the summer a city fountain was used as a goldfish pond. H, Little O, and Baby Em are stuck in the city for the summer with only their pet goldfish—Barracuda, Patch, and Fiss—for company. It's looking like it might be a pretty boring vacation, but one day, something exciting happens. Someone starts fixing up the old fountain down the street—the one Grandpa says horses used to drink from before everyone had cars—and a sign appears: "Calling All Goldfish Looking for a Summer Home." H, Little O, and Baby Em can't wait to send their goldfish on vacation, and the fish, well, they seem pretty excited too. Based on the true story of Hamilton Fountain in New York City, this charming tale of one special summer will delight readers young and old. Author’s Note included. Praise for How to Be a Baby . . . by Me, the Big Sister by Sally Lloyd-Jones: "This book is adorable, original, well-illustrated and fabulous." —The New York Times Praise for Jackrabbit McCabe and the Electric Telegraph, illustrated by Leo Espinosa: "Espinosa creates colorful, dynamic images that burst from the page." —Booklist

Download or read book Visual Pigments and Purple Membranes written by Lester Packer and published by . This book was released on 1982 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Blue Goldfish written by Stan Phelps and published by . This book was released on 2016-01-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to a recent study, 76% of customers expect brands to understand their individual needs. In Blue Goldfish, Stan Phelps and Evan Carroll make the business case for leveraging technology, data, and analytics to create a competitive advantage and increase customer loyalty.

Download or read book Green Goldfish 2 written by Lauren McGhee and published by 9 Inch Marketing. This book was released on 2018-12-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking the 15 Keys to Employee Engagement Green Goldfish 2.0 is based on the simple premise that employees are the key drivers of customer experience and that "Happy Employees Create Happy Customers." The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. The book is based on the findings of the Green Goldfish Project, an effort which crowdsourced over 1,001 examples of signature added value for employees. Key themes emerged from the Project and the book is filled with over 200 examples. Creating Green Goldfish in your organization provides three benefits: 1. Differentiation - Doing little extras provide a tangible way to stand out in a sea of sameness. The little extra gives the company a "remark"able difference or set of signature differences. 2. Retention - If you keep employees happy, they tend to stick around longer. 3. Word of mouth - By creating a culture that attracts talent, you can become a desired place to work. The result is that you'll get more "A" players. The book is broken into three main sections: Section I: Here we outline the "Why" This part of our book explores the reasons for focusing on engagement and where the metaphor of a Goldfish originated. Section II: This is where we explore the "Ingredients" We'll uncover the five R.U.L.E.S. for creating a Green Goldfish: Relevant, Unexpected, Limited, Expressive and Sticky. Section III: The "What" Here we share the 15 different types of Green Goldfish and the categories they fall under: the three B's: Building, Belonging, and Becoming. Praise for Green Goldfish 2.0: "So often overlooked, and so very vital to building company value... empowering employees to support each other and the brand. Green Goldfish 2.0 will walk you step-by-step through achieving this critical goal." - TED RUBIN, AUTHOR OF RETURN ON RELATIONSHIP "Green Goldfish 2.0 shows how to manage employees by commitment and not control. Bravo " - BARRY MOLTZ, AUTHOR OF BAM, BOUNCE, AND GETTING BUSINESS UNSTUCK "Green Goldfish 2.0 takes customer service to a whole new level by focusing on EMPLOYEE service, and how to do well by your employees - so they take care of your customers. Packed with stories, insights and R.U.L.E.S. any company can follow, this book is a must-read for managers of companies of all shapes and sizes who know that employees don't leave jobs--they leave managers, especially when they don't feel your love and appreciation. Pick this up, and start engaging your team and making more GREEN " - PHIL GERBYSHAK, AUTHOR OF THE NAKED TRUTH OF SOCIAL MEDIA

Download or read book Your Digital Afterlife written by Evan Carroll and published by . This book was released on 1900 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost without realizing it, we have stopped saving our memories in photo albums, home movies, and letters, and have transitioned to almost total digital storage of such assets and information. Bank statements and credit card bills that we used to receive by mail and file away are now stored and accessed on the internet. If we don't take steps to make all this information available to our heirs, our personal legacies could be lost forever. Written by the creators of thedigitalbeyond.com, this book explains the challenges, and offers solutions to make sure survivors can have access to this valu.