Download or read book Public Service Announcement Campaigns written by Paul L. Jones (au) and published by DIANE Publishing. This book was released on 2006-08 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government-sponsored public service announcement (PSA) campaigns are prepackaged messages generally placed for free through various media to promote designated gov't. activities, programs, or services. Although PSAs may be placed for free, PSA campaigns may still incur financial obligations for production. This report provides detailed information on PSA campaigns for the seven Federal departments with the highest obligations for public relations & advertising in FY 2003 -- Commerce, Defense, Health & Human Services, Homeland Security, Interior, Treasury, & Veterans Affairs -- as reported in a governmentwide Federal procurement data system. Charts & tables.
Download or read book Public Service Announcement Campaigns Activities and Financial Obligations for Seven Federal Departments written by United States. Government Accountability Office and published by DIANE Publishing. This book was released on 2006 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Service Advertising Some Issues And Campaigns written by Suresh K Mannar Indira Srinivasan and published by . This book was released on 2008-10-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Service Advertising is using the techniques of commercial advertising for non-commercial purposes. It is mainly used as a tool to promote social welfare. When the world is confronted with multiple disorders, communication is the only answer that c
Download or read book Public Service Advertising of the Health Care Service Sector in Tripura India written by Dhananjoy Datta and published by GRIN Verlag. This book was released on 2023-04-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Passed, , language: English, abstract: This study is an attempt to explain the economics of Selected Public Service Advertising of Health Care Service Sector in Tripura, India, specifically pertaining to efficiency, effectiveness, value and behavior in the production and consumption of health care service. Hence, the main objectives of the research work are to understand the effectiveness of the economics of selected health care service sector related public service outdoors advertising, specifically pertaining to the internal and external elements that make them effective and successful for both public or consumers and the government in Tripura. Secondly, to find out influence of health care service sector related public service television advertising in electronic media and its effect in pursuing the announcement made for public cause in Tripura. Thirdly, to find out influence of health care service sector related public service print media advertising and its effect in pursuing the announcement made for public cause in Tripura. Fourthly, to find out the overall reach of the recent government sponsored health care service sector related public service advertising among public in Tripura and finally, to find out the right media for telecasting the health care service sector related public service advertising to make it more effective. This study is mainly based on the primary and secondary data. Primary data collected through pre-tested questionnaire and secondary data collected from the various sources like published reports, Web Articles, Journals and research report etc. The total sample size for the study is 540 and purposively divided into two parts, 240 sample for the study area and 300 for the all-India level case study. 240 sample sizes were collected covering all (eight) district of Tripura and 300 sample sizes were considered purposively for the case study analysis at all India level. General socio-economic and demographic characteristics of respondents from the study area were analyzed through Frequency, Percentage Table and Pie Chart, Hypotheses analyses were carried out using Chi square test and calculation of Phi and Cramer's V were carried out to measure the effect, Pearson Correlations were carried out involving Public service advertising observation experiences and socio-economic characteristics of the respondents, Multiple stepwise forward logistic regressions analysis were carried out to measure the influence of observational experience of Public service advertising of Health care service Sector in Tripura, India, Bar chart for all statement in the questionnaire, Factor Analysis, KMO and Bartlett's Test (Factor wise questions/items), Basic and Descriptive Statistics like mean, median, SD, variance etc., Histograms, t-test are also used in the study and The Kruskal-Wallis test - a non-parametric alternative to the One-way ANOVA, Spearman correlation coefficient are also used in the study with the help of SPSS.
Download or read book Public Relations Research Annual written by Larissa A. Grunig and published by Psychology Press. This book was released on 1990 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Prevention of Drug Abuse written by United States. Congress. House. Select Committee on Narcotics Abuse and Control and published by . This book was released on 1978 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2005-04-19 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Download or read book Fundamentals of Public Communication Campaigns written by Jonathan Matusitz and published by John Wiley & Sons. This book was released on 2022-09-08 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Download or read book National Youth Anti Drug Media Campaign written by and published by . This book was released on 1999 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health and Safety Communication written by David S. Anderson and published by Taylor & Francis. This book was released on 2016-12-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences using a variety of communications media, Health and Safety Communication is all you'll need. This book incorporates two broad sections: the grounding and the applications. The model articulates a planning approach for designing, implementing and reviewing a range of communications approaches. The applications segment specifies numerous approaches, including workshops, print materials, campaigns, the media, public speaking and social media that can be used to convey what the health and safety specialist wants the audience to "know, feel and do" as a result of engagement with the communications approach. Health and Safety Communication blends sound foundations with practical strategies for health and safety communication so that messages can be communicated more effectively; after all, for changes to occur, the message must be received and respected. Unique features of this book include a wide range of approaches and strategies, with numerous examples and tips provided throughout. "Messages from the field" incorporate examples and samples from over 30 individuals and organizations, offering their insights and suggestions. The applied approach of this definitive guide is designed to enhance the competence and confidence of those currently in health or safety arenas, as well as those seeking to incorporate health or safety messages in other settings such as businesses or communities.
Download or read book Boating Safety Newsletter written by and published by . This book was released on 1980 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Jeremiah Project Part 1 The Scrapbook written by A.J. Foltz and published by WestBow Press. This book was released on 2013-05-02 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn off all the noise, and get yourself comfortable. Jeremiah invites you in. The Jeremiah Project Part 1—The Scrapbook has the bones of a study guide but as Scripture is searched and questions are answered the study takes on the form of a novelette. The study begins with Jeremiah’s official appointment. Jeremiah will represent the Lord in a monumental court case that administers justice. This case still affects us today. The Lord had a legal and binding relationship with Israel. Their relationship is compared to marriage in this study of God’s Word. When God acquired Israel as a vessel-bride, Israel acquired God’s promises, which were outlined in a living and breathing contract. The once gracious contract which united the two parties in holy union has by legal recourse become a beast which, in study, serves to bind the pair in its merciless grip. The Jeremiah Project Part 1—The Scrapbook is a user-friendly study that you cannot afford to miss. It’s like finding a few more pieces to that big puzzle of life. Some of us have a good start at putting it all together, but the picture of life becomes a little clearer and makes more sense after spending some time with Jeremiah. You will find insightful information as he, by appointment from God, delivers wisdom, comfort, and strength that will get many through the upheaval in our world.
Download or read book Cigarette Advertising and the HHS Anti smoking Campaign written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 1981 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Safe Boating written by and published by . This book was released on 1980 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financing Provisions of the Administration s Health Security Act and Other Health Reform Proposals written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1994 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Responding To the Screen written by Jennings Bryant and published by Routledge. This book was released on 2013-11-05 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
