Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2006-05-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Download or read book Public Policy Issues in Marketing written by O. C. Ferrell and published by . This book was released on 1975 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Policy Issues in Marketing written by Cynthia J. Frey and published by University of Michigan/Division of. This book was released on 1979 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Policy Issues in Marketing written by Cynthia J. Frey and published by Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan. This book was released on 1979 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing System Performance and Minority Consumers Public Policy Alternatives written by Thaddeus H. Spratlen and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Marketing and Public Policy written by and published by . This book was released on 1991 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Public Policy Proceedings written by Easwar Iyer and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of papers presented May 16-17, 1997, in Boston. Sponsored by AMA,MSI, and the University of Masachusetts, 46 abstracts and papers discuss and debate ideas and research on public policy issues that relate to marketing and consumer behavior. Content includes recyclable claims, deviant and vulnerable populations, minority consumers, nutritional disclosures and health claims, regulatory issues, thics and privacy, joint ventures and the law, and more.
Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Download or read book Business Environment and Public Policy written by Rogene A. Buchholz and published by Prentice Hall. This book was released on 1982 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the concept of public policy as an integrating theme, this classic book explores the social and political environment of business from a managerial focus. It considers specific issues and outlines many management-oriented techniques for dealing with such issues -- showing how issues are raised in our society and how business and government interact in the resolution of those issues. Content is organized into five major sections. Part I covers theoretical and conceptual material and expands coverage of the institutional and public policy aspects of government. Part II deals specifically with the public policy process. Part III focuses on specific public policy issues of concern to management. Part IV explores the ethical and international dimensions of public policy. Part V discusses management responses to public policy issues in the context of a strategic management framework. There is a chapter on public issues management that includes discussions about stakeholder management and the legal environment of business and a chapter on corporate political strategies. Each chapter begins with a brief company oriented incident and includes short cases at the end of most chapters. This book will be useful to managers who deal with public policy issues, such as Public Affairs and Public Relations professionals, Directors of Executive Education, Management Training Executives or Public Policy Analysts.
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Download or read book Advances in Marketing and Public Policy written by Paul N. Bloom and published by Jai Press. This book was released on 1995-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This series focuses on consumer protection, antitrust and regulation issues in the field of advances in marketing and public policy. It is designed to present in-depth empirical and conceptual examinations of public policy issues that are of concern to members of the marketing profession.
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Government Marketing written by Yale University and published by Greenwood. This book was released on 1981 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
