Download or read book Psicolog a social cognitiva de la publicidad written by Ubaldo Cuesta and published by . This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro aborda los fundamentos psicológicos de la publicidad desde el paradigma de la psicología social cognitiva, como indica el título de la obra.
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Download or read book Britannica Enciclopedia Moderna written by Encyclopaedia Britannica, Inc and published by Encyclopaedia Britannica, Inc.. This book was released on 2011-06-01 with total page 2982 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.
Download or read book Subject Headings for School and Public Libraries written by Joanna F. Fountain and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: For public and school libraries, this resource reflects recent changes in Library of Congress subject headings and authority files, and provides bilingual information essential to reference librarians and catalogers serving Spanish speakers. Libraries must provide better access to their collections for all users, including Spanish-language materials. The American Library Association has recognized this increasing need. Subject Headings for School and Public Libraries: Bilingual Fourth Edition is the only resource available that provides both authorized and reference entries in English and Spanish. A first-check source for the most frequently used headings needed in school and public libraries, this book incorporates thousands of new and revised entries to assist in applying LCSH and CSH headings. Of the approximately 30,000 headings listed, most include cross-references, and all of the cross-reference terms are translated. MARC21 tags are included for all authorized entries to simplify entering them into computerized catalogs, while indexes to all headings and free-floating subdivisions are provided in translation from Spanish to English. This book gives librarians access to accurate translations of the subject terms printed in books published and cataloged in English-speaking countriesinvaluable information in settings with Spanish-speaking patrons.
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Download or read book The Social Psychology of Inequality written by Jolanda Jetten and published by Springer Nature. This book was released on 2019-10-31 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic inequality has been of considerable interest to academics, citizens, and politicians worldwide for the past decade–and while economic inequality has attracted a considerable amount of research attention, it is only more recently that researchers have considered that economic inequality may have broader societal implications. However, while there is an increasingly clear picture of the varied ways in which economic inequality harms the fabric of society, there is a relatively poor understanding of the social psychological processes that are at work in unequal societies. This edited book aims to build on this emerging area of research by bringing together researchers who are at the forefront of this development and who can therefore provide timely insight to academics and practitioners who are grappling with the impact of economic inequality. This book will address questions relating to perceptions of inequality, mechanisms underlying effects of inequality, various consequences of inequality and the factors that contribute to the maintenance of inequality. The target audiences are students at advanced undergraduate or graduate level, as well as scholars and professionals in the field. The book fills a niche of both applied and practical relevance, strongly emphasizing theory and integration of different perspectives in social psychology. Given the broad interest in inequality within the social sciences, the book will be accessible to sociologists and political scientists as well as social, organizational, and developmental psychologists. The insights brought together in The Social Psychology of Inequality will contribute to a broader understanding of the far-reaching costs of inequality for the social health of a society and its citizens. "This edited volume brings together cutting-edge social psychological research addressing one of the most pressing issues of our times – economic inequality. Collectively, the chapters illuminate why inequality has negative effects on individuals and societies, when and for whom these negative effects are most likely to emerge, and the psychological mechanisms that maintain inequality. This comprehensive volume is an essential read for those interested in understanding and ameliorating inequality." -Brenda Major, Distinguished Professor, Department of Psychological and Brain Sciences, University of California “This invaluable volume demonstrates the indispensable and powerful contribution that social psychologists can make to our understanding of societal inequality. For those outside of social psychology it provides a unique and comprehensive overview of what social psychology has to offer, and for social psychologists it is exemplary in demonstrating how to make a systematic contribution to the understanding of a hotly debated real-world issue. Scholars and students alike and from various disciplines will gain much from reading this fascinating and inspiring social psychological journey.” -Maykel Verkuyten, Professor in Interdisciplinary Social Science, University of Utrecht “The Social Psychology of Inequality offers a superb and timely social-psychological analysis of the causes and consequence of increasing wealth and income gaps. With its refreshingly international authorship, this volume offers profound insights into the cognitive and social mechanisms that help maintain, but potentially also to overcome, an economy that is rigged in favor of the wealthy. A new and stimulating voice, illustrating science in the service of a fairer and more democratic society.” -Anne Maass, Professor of Social Psychology, University of Padova “This volume assembles an impressive list of leading international scholars to address a timely and important issue, the causes and consequences of economic inequality. The approach to the topic is social psychological, but the editors and chapters make valuable connections to related literatures on socio-structural influences in allied disciplines, such as economics, political science, and sociology. The Social Psychology of Inequality offers cutting-edge insights into the psychological dynamics of inequality and novel synthesis of structural- and individual-level influences and outcomes of inequality. It should attract a wide audience and will set the agenda for research on economic inequality well into the future.” -John F. Dovidio, Carl Iver Hovland Professor of Psychology and Public Health, Yale University
Download or read book The Feminism Book written by DK and published by Penguin. This book was released on 2019-02-05 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about key ideas, organizations and events that defined the movement in The Feminism Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Feminism in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Feminism Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Feminism, with: - More than 100 ground-breaking ideas in feminism - Packed with facts, charts, timelines and graphs to help explain core concept - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Feminism Book is a captivating introduction of the movement’s origins, up until present day, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 amazing ideas that have defined the feminist movement through exciting text and bold graphics. Your Feminist Questions, Simply Explained This fresh new guide examines the ideas that underpin feminist thought through crucial figures, from Simone de Beauvoir to Chimamanda Ngozi Adichie. If you thought it was difficult to learn about the important milestones, The Feminism Book presents key information in an easy to follow layout. Find out about the campaigning for birth control, suffrages of the late 19th century and recent developments such as the Everyday Sexism Project and the #MeToo movement, through fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Feminism Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Download or read book Why We Believe in God s written by J. Anderson Thomson and published by Pitchstone Publishing (US&CA). This book was released on 2014-07-01 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking volume, J. Anderson Thomson, Jr., MD, with Clare Aukofer, offers a succinct yet comprehensive study of how and why the human mind generates religious belief. Dr. Thomson, a highly respected practicing psychiatrist with credentials in forensic psychiatry and evolutionary psychology, methodically investigates the components and causes of religious belief in the same way any scientist would investigate the movement of astronomical bodies or the evolution of life over time—that is, as a purely natural phenomenon. Providing compelling evidence from psychology, the cognitive neurosciences, and related fields, he, with Ms. Aukofer, presents an easily accessible and exceptionally convincing case that god(s) were created by man—not vice versa. With this slim volume, Dr. Thomson establishes himself as a must-read thinker and leading voice on the primacy of reason and science over superstition and religion.
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Download or read book DICES written by and published by . This book was released on 2003 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Without Criteria written by Steven Shaviro and published by MIT Press. This book was released on 2012-08-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Deleuzian reading of Whitehead and a Whiteheadian reading of Deleuze open the possibility of a critical aesthetics of contemporary culture. In Without Criteria, Steven Shaviro proposes and explores a philosophical fantasy: imagine a world in which Alfred North Whitehead takes the place of Martin Heidegger. What if Whitehead, instead of Heidegger, had set the agenda for postmodern thought? Heidegger asks, “Why is there something, rather than nothing?” Whitehead asks, “How is it that there is always something new?” In a world where everything from popular music to DNA is being sampled and recombined, argues Shaviro, Whitehead's question is the truly urgent one. Without Criteria is Shaviro's experiment in rethinking postmodern theory, especially the theory of aesthetics, from a point of view that hearkens back to Whitehead rather than Heidegger. In working through the ideas of Whitehead and Deleuze, Shaviro also appeals to Kant, arguing that certain aspects of Kant's thought pave the way for the philosophical “constructivism” embraced by both Whitehead and Deleuze. Kant, Whitehead, and Deleuze are not commonly grouped together, but the juxtaposition of them in Without Criteria helps to shed light on a variety of issues that are of concern to contemporary art and media practices.
Download or read book Why We Love written by Helen Fisher and published by Henry Holt and Company. This book was released on 2005-01-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking exploration of our most complex and mysterious emotion Elation, mood swings, sleeplessness, and obsession—these are the tell-tale signs of someone in the throes of romantic passion. In this revealing new book, renowned anthropologist Helen Fisher explains why this experience—which cuts across time, geography, and gender—is a force as powerful as the need for food or sleep. Why We Love begins by presenting the results of a scientific study in which Fisher scanned the brains of people who had just fallen madly in love. She proves, at last, what researchers had only suspected: when you fall in love, primordial areas of the brain "light up" with increased blood flow, creating romantic passion. Fisher uses this new research to show exactly what you experience when you fall in love, why you choose one person rather than another, and how romantic love affects your sex drive and your feelings of attachment to a partner. She argues that all animals feel romantic attraction, that love at first sight comes out of nature, and that human romance evolved for crucial reasons of survival. Lastly, she offers concrete suggestions on how to control this ancient passion, and she optimistically explores the future of romantic love in our chaotic modern world. Provocative, enlightening, and persuasive, Why We Love offers radical new answers to the age-old question of what love is and thus provides invaluable new insights into keeping love alive.
Download or read book Attention Perception and Memory written by Elizabeth A. Styles and published by Psychology Press. This book was released on 2005 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although attention, perception and memory are identifiable components of the human cognitive system, this book argues that for a complete understanding of any of them it is necessary to appreciate the way they interact and depend on one another. Using close examination of experiments, studies of patients and evidence from cognitive neuroscience, each of these important areas in cognitive psychology is explored in detail and related to its counterparts. Written by an established author, Attention, Perception and Memory: An Integrated Introduction explains clearly the evolution and meaning of key terminology and assumptions and puts the different approaches to this field in context.
Download or read book Mistakes Were Made but Not by Me written by Carol Tavris and published by . This book was released on 2013 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they make mistakes? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell? Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibil.
Download or read book Consciousness in Action Toward an Integral Psychology of Liberation Transformation written by Raúl Quiñones Rosado and published by Lulu.com. This book was released on 2007-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from psychology, sociology, social theory, integral theory, and years of work in communities-of-struggle, this book proposes a unique approach to personal change and social transformation. With implications for helping professionals, educators, community organizers, activists and others committed to social change, Consciousness-in-Action offers an integral view of well-being and development in the context of institutional and internalized oppression. Consciousness-in-action as a personal and group process is presented as a practice to liberate people from emotional and behavioral reactivity of learned superiority and inferiority based on race, gender, culture, class and other social identities, a process central to social transformation and the evolution of human consciousness.
