Download or read book Protecting the Brand written by Peter Hlavnicka and published by Business Expert Press. This book was released on 2021-11-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Download or read book Protecting the Brand written by Peter Hlavnicka and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Protecting the Brand Counterfeiting and Grey Markets written by Peter Hlavnicka and published by . This book was released on 2021-11-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).
Download or read book Brand Protection and the Global Risk of Product Counterfeits written by Wilson, Jeremy M. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Download or read book Protecting the Brand written by Peter Hlavnicka and published by . This book was released on 2021-11-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).
Download or read book Handbook of Research on Counterfeiting and Illicit Trade written by Peggy E. Chaudhry and published by Edward Elgar Publishing. This book was released on 2017-07-28 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.
Download or read book Patents Trademarks and Copyrights Protecting Creative Assets written by Prof. Gururaj Devarhubli and published by Inkbound Publishers. This book was released on 2022-09-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protect your creative assets with this detailed guide to intellectual property law. Covering patents, trademarks, and copyrights, this book provides essential information for creators and businesses looking to safeguard their innovations and brands.
Download or read book Fashion Industry written by Riccardo Beltramo and published by BoD – Books on Demand. This book was released on 2020-02-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?
Download or read book RFID for the Optimization of Business Processes written by Wolf-Ruediger Hansen and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: RFID, complemented by other Auto-ID technologies such as Barcode, NFC and sensor technology, can unlock huge benefits for enterprises and users, creating successful businesses with the combination of technology and processes. It is important to have an understanding of all aspects and properties of the technology, in order to see its potential. This solution-orientated book contains a comprehensive overview of RFID, explaining which elements can be applied with respect to specific project environments, and how RFID systems can be integrated into existing IT systems. It includes chapters and project guidelines written by top experts in the industry, covering global privacy issues and the history of EPCglobal, as well as: a discussion on current trends and developments in the RFID market, and the process-based and technological drivers behind it; a chapter on RFID legislation with a global perspective; descriptions of practical applications and twelve application scenarios, demonstrating the possibilities that have already been discovered with RFID. RFID for the Optimization of Business Processes is a descriptive introduction to the technology for business and technical managers, IT consulting experts and business process designers, as well as marketers of RFID technologies. The text will also be of great use to technical experts interested in business processes and also students studying the subject.
Download or read book Protecting Creativity in Fashion Design written by Susanna Monseau and published by Taylor & Francis. This book was released on 2023-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world’s biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while, in the EU, the CJEU’s interpretation of the pan-European design rights system has created significant overlap with copyright law and risks, leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection, and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters that can also help create a fair equilibrium between protection and borrowing in fashion design.
Download or read book Introduction to Security written by Robert Fischer and published by Butterworth-Heinemann. This book was released on 2018-10-17 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Security, Tenth Edition, provides an overview of the security industry with an emphasis on the theories of security and loss prevention that have shaped the profession. Security is covered in totality, providing readers with a glimpse of the various and diverse components that make up the security function. This updated book is the latest edition in what has historically been the go-to textbook on the subject for more than 30 years.While this fully updated edition continues to utilize the basic concepts that have made this text the premier primer in the security field, it also focuses heavily on current and future security issues. - Uses a three-part structure (Introduction, Basics of Defense, and Specific Threat and Solutions) that allows for easy progression of learning - Covers the basics of security operations, as well as in-depth information on hot topics like transportation security, workplace violence, retail security, cybersecurity and piracy - Includes information on the latest applied security technologies - Thoroughly examines evolving trends, with a focus on the future of security - Includes recommendations for further reading and other security resources - Serves the needs of multiple audiences as both a textbook and professional desk reference
Download or read book CSO written by and published by . This book was released on 2009-07 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business to business trade publication for information and physical Security professionals.
Download or read book Trademark Counterfeiting written by George W. Abbott and published by Aspen Publishers. This book was released on 1999 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's analysis on the law and enforcement of trademarks from developing an effective anticounterfeiting program to using customs enforcement to stop counterfeit goods from entering the marketplace to punishing counterfeiters in the courtroom. You'll find comprehensive coverage of trademark counterfeiting law written by legal and enforcement IACC members, from seasoned attorneys to corporate counsel. You'll also find all the tools you need to enforce your trademark. Coverage includes: expert analysis of the law of trademark protection the use of technology for security how to use investigators public relations issues custom enforcement agencies structure courtroom strategies and more You'll find practical discussions and comprehensive analysis on trademark counterfeiting brought together by a team of experience legal and enforcement experts to help you protect and enforce trademark rights-through federal and state criminal and civil laws, through the U.S. Customs Service, and through internal corporate procedures. This unique guide brings you up-to-date coverage of the laws And The procedures you must follow to prevent trademark counterfeiting. it is a one-stop resource of valuable practice aids at your fingertips. You'll also find analysis of case law and statutes, sample forms and documents, and other tools to save you research and drafting time. Always Current TRADEMARK COUNTERFEITING is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Publishers in writing.
Download or read book Contemporary Issues in Luxury Brand Management written by Sylvie Studente and published by Taylor & Francis. This book was released on 2023-03-31 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Download or read book Distributed Ambient and Pervasive Interactions written by Norbert Streitz and published by Springer Nature. This book was released on 2020-07-10 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: This conference proceeding LNCS 12203 constitutes the refereed proceedings of the 12th International Conference on Cross-Cultural Design, CCD 2020, held as part of HCI International 2020 in Copenhagen, Denmark in July 2020. The conference was held virtually due to the corona pandemic. The total of 1439 papers and 238 posters included in the 40 HCII 2020 proceedings volumes was carefully reviewed and selected from 6326 submissions. The regular papers of DAPI 2020, Distributed, Ambient and Pervasive Interactions, presented in this volume were organized in topical sections named: Design Approaches, Methods and Tools, Smart Cities and Landscapes, Well-being, Learning and Culture in Intelligent Environments and much more.
Download or read book Protecting Your Intellectual Property Rights written by Peggy E Chaudhry and published by Springer Science & Business Media. This book was released on 2012-12-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike.
Download or read book U S Trade with China written by United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade and published by . This book was released on 2008 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
