Download or read book Strategic Sport Marketing written by Adam Karg and published by Routledge. This book was released on 2022-03-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.

Download or read book Concise Introduction to Sport Marketing written by T. B. Cornwell and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2024-05-15 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Download or read book Integrated Marketing Communications in Football written by Argyro Elisavet Manoli and published by Routledge. This book was released on 2022-07-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.

Download or read book The Oxford Handbook of Sports Economics written by Stephen Shmanske and published by Oxford University Press. This book was released on 2011-12-22 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shmanske and Kahane have brought together nearly all of the important authors in the quickly growing field of Sports Economics to contribute chapters to this two-volume set. All of the authors are writing about subjects that they love and subjects that they have devoted years of study to. The result is truly informative in its content and path breaking in its importance to the field. Anyone contemplating research in the field of sports economics will find the works in these volumes to provide both ample background in subject after subject and numerous suggestions for future avenues of research. The editors have recognized two ways that economics and sports interact. First, economic analysis has helped everyone understand many of the peculiar institutions in sports. And second, quality data about individual productivity, salaries, career histories, teamwork, and managerial behavior has helped economists study topics as varied as the economics of discrimination, salary dispersion, and antitrust policy. These two themes of economics helping sports and sports helping economics provide the organizational structure to the two-volume set. The reader will find that sports economists employ or comment on practically every field in economics. Labor Economics comes into play in the areas of salary formation, salary dispersion, and discrimination. Baseball's history and the NCAA are studied with Industrial Organization and Antitrust. Public Finance and Contingent Value Modeling come into play in the study of stadium finance and franchise location. The Efficient Market Hypothesis is examined with data from gambling markets. Macroeconomic effects are studied with data from mega events like the Super Bowl, The World Cup, and the Olympics. The limits of Econometrics are pushed and illustrated with superb data in many of the papers herein. Topics in Applied microeconomics like demand estimation and price discrimination are also covered in several of the included papers. Game Theory, measurement of production functions, and measurement of managerial efficiency all come into play. Talented authors in each of these fields have made contributions to these volumes. The volumes are also rich from the point of view of the sports fan. Every major team sport is covered, and many interesting comparisons can be made especially between the North American League organization and the European-style promotion and relegation leagues. Golf, NASCAR, College athletics, Women's sports, the Olympics, and even bowling are represented in these pages. There is literally something for everyone.

Download or read book Breaking the Ice written by Bernd Frick and published by Springer. This book was released on 2017-11-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the academic research and knowledge on the economics and management of professional hockey. While professional football, baseball, and basketball have been the focus of sports economists for decades, professional hockey has been left out of most economic analyses of the sports industry. This book fills that gap by presenting a selection of research focusing specifically on hockey, such as labor relations and player behavior in the NHL, salary determination and player careers, ticket demand and ticket pricing, and emerging topics such as diversity and discrimination. Expanding the available literature dramatically, this book will be an important tool for researchers as well as sports managers, and students at the advanced undergraduate and graduate level.

Download or read book The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Download or read book THE HISTORY OF MAJOR LEAGUE BASEBALL written by James Bren and published by James Bren. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on an enthralling journey through the captivating history of America's cherished pastime with "The History of Major League Baseball" by James Bren. This meticulously researched and eloquently written chronicle offers readers an immersive exploration of the evolution, iconic moments, and enduring legacy of Major League Baseball (MLB). From its humble beginnings in the mid-19th century to the contemporary spectacle we know today, Bren unravels the rich tapestry of baseball's history. Delve into the early days of the sport, the formation of the first professional teams, and the emergence of baseball as a cultural phenomenon that would come to define the nation. Bren skillfully navigates through pivotal moments that shaped MLB, from landmark rule changes that revolutionized gameplay to the gripping narratives of legendary World Series matchups. The book meticulously examines the rise of iconic teams, the triumphs of unforgettable players, and the profound impact of historical events on the sport's trajectory. No exploration of baseball's history is complete without a focus on the extraordinary individuals who became legends. Bren brings to life the stories of baseball's most iconic figures, from the unparalleled achievements of Babe Ruth to the groundbreaking journey of Jackie Robinson, and the modern-day excellence of players like Derek Jeter. These narratives provide a comprehensive understanding of how these players not only influenced the game but also left an indelible mark on American culture. As Bren takes readers through the pages of history, he addresses the challenges that baseball confronted during pivotal moments in time. From the repercussions of the Black Sox Scandal to navigating the adversities of the Great Depression and the impact of World War II, the narrative underscores baseball's resilience and its ability to mirror the societal landscape. Beyond the diamond, the book explores the strategic shifts in gameplay, the evolution of team dynamics, and the enduring passion of fans that have made baseball a cultural touchstone. The narrative captures the essence of the sport's ability to captivate generations, fostering a sense of unity and shared identity among fans. "The History of Major League Baseball" is not just a recounting of scores and statistics; it's a compelling exploration of a sport that has become synonymous with the American experience. Whether you're a seasoned baseball aficionado or a newcomer to the game, Bren's masterful storytelling and comprehensive research make this book an indispensable guide to understanding the unparalleled legacy of Major League Baseball.

Download or read book Sports Analytics written by A. Mansurali and published by Springer Nature. This book was released on with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The SAGE Handbook of Sports Economics written by Paul Downward and published by SAGE. This book was released on 2019-08-26 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy PART II: Amateur Sports Participation, Supply and Impact PART III: Professional Team Sports PART IV: Professional Sports Leagues PART V: Sports Events and their Impacts PART VI: Individual Sports PART VII: Future Research

Download or read book Pay Dirt written by James P. Quirk and published by Princeton University Press. This book was released on 2018-06-05 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why would a Japanese millionaire want to buy the Seattle Mariners baseball team, when he has admitted that he has never played in or even seen a baseball game? Cash is the answer: major league baseball, like professional football, basketball, and hockey, is now big business with the potential to bring millions of dollars in profits to owners. Not very long ago, however, buying a sports franchise was a hazardous investment risked only by die-hard fans wealthy enough to lose parts of fortunes made in other businesses. What forces have changed team ownership from sports-fan folly to big-business savvy? Why has The Wall Street Journal become popular reading in pro sports locker rooms? And why are sports pages now dominated by economic clashes between owners and players, cities with franchises and cities without them, leagues and players' unions, and team lawyers and players' lawyers? In answering these questions, James Quirk and Rodney Fort have written the most complete book on the business and economics of professional sports, past and present. Pay Dirt offers a wealth of information and analysis on the reserve clause, salary determination, competitive balance in sports leagues, the market for franchises, tax sheltering, arenas and stadiums, and rival leagues. The authors present an abundance of historical material, much of it new, including team ownership histories and data on attendance, TV revenue, stadium and arena contracts, and revenues and costs. League histories, team statistics, stories about players and owners, and sports lore of all kinds embellish the work. Quirk and Fort are writing for anyone interested in sports in the 1990s: players, players' agents, general managers, sportswriters, and, most of all, sports fans.

Download or read book Sport Business Analytics written by C. Keith Harrison and published by CRC Press. This book was released on 2016-11-18 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Download or read book Sports Economics written by Paul Downward and published by Routledge. This book was released on 2009-06-04 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable. The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed – ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.

Download or read book Sports Marketing written by John A. Davis and published by Edward Elgar Publishing. This book was released on 2013-09-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports

Download or read book Baseball Research Journal written by Andy McCue and published by SABR, Inc.. This book was released on 2014-04-02 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Baseball Research Journal is the flagship research publication of the Society for American Baseball Research. Founded in 1971, SABR now has over 6,000 members investigating every aspect of the sport, from statistical analysis to biographical research, to psychology, economics, physics, biomechanics, game theory, and more. In this issue: Leaving a Mark on the Game Allan Roth by Andy McCue The Creation of the Alexander Cartwright Myth by Richard Hershberger Stolen Bases and Caught Stealing by Catchers: Updating Total Player Rating by Pete Palmer New York Connections McGraw’s Streak by Max Blue Clyde Sukeforth: The Dodgers’ Yankee and Branch Rickey’s Maine Man by Karl Lindholm Identifying Undated Ticket Stubs: An Attempt to Recapture Baseball History by Dr. James Reese Outside the Majors “Many Exciting Chases After the Ball”: Nineteenth Century Base Ball in Bismarck, Dakota Territory by Terry Bohn The Great 1952 Florida International League Pennant Race by Sam Zygner and Steve Smith Aquino Abreu: Baseball’s Other Double No-Hit Pitcher by Peter C. Bjarkman Defiance College’s Historic 1961 Postseason by Roger J. Hawks Analytical Looks at the Game We Love The Twisting Model and Ted Williams’s Science of Hitting by Takeyuki Inohiza The Best Shortened-Season Hitting Performance in Major League History by David Nemec Was There a Seven Way Game? Seven Ways of Reaching First Base by Paul Hertz The Three, or Was it Two, .400 Hitters of 1922 by Brian Marshall What Do Your Fans Want?: Attendance Correlations with Performance, Ticket Prices, and Payroll Factors by Ben Langhorst Do Fans Prefer Homegrown Players? An Analysis of MLB Attendance, 1976–2012 by Russell Ormiston 2014 Chadwick Honorees Mark Armour by Rob Neyer Ernie Lanigan by Lyle Spatz Marc Okkonen by Dan Levitt Cory Schwartz by Christina Kahrl John C. Tattersall by John Thorn