Download or read book Emotion as Promotion written by Rick Valicenti and published by . This book was released on 2005 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: From innovative fonts and commercial logos to products and artists' books, the work of graphic design collective Thirst is unmistakable: dazzling in form, intellectually challenging, incorporating Real Human Presence, just over the edge of the Discomfort Zone. The firm is known not only for fusions of text and image but for the emotion and strength that pervade the work. Thirst hallmarks include striking color photographs, creative computer manipulation, the use of new media, and challenges offered to the reader/viewer (and sometimes to the client as well). The first monograph on the design group, Emotion as Promotion is an exuberant manifesto, a collective autobiography, and a brutally honest heart-to-heart with the next generation of design. It showcases work known (designs for Gilbert Paper, Gary Fisher Mountain Bikes, Wired magazine, and Absolut vodka), unknown (unimplemented identities for iXL and U.S. Robotics), and notorious (the "Just My Type" nude alphabet, the Want photo shoot for RayGun). Thirst principal Rick Valicenti and his colleagues tell the tales of each project, offering sometimes funny, sometimes wry assessments of the client, the end result, and all stages in between.

Download or read book Army Promotion written by United States. Congress. House. Committee on Military Affairs and published by . This book was released on 1929 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book BookBub Ads Expert written by David Gaughran and published by David Gaughran. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!

Download or read book Promotions Are So Yesterday written by Julie Winkle Giulioni and published by Association for Talent Development. This book was released on 2022-03-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotions Are So Yesterday is the recipient of the 2023 Bronze Medal from the Axiom Business Book Awards in the category of Success/Motivation/Coaching and the 2023 Nautilus Book Award in the category of Business & Leadership (Self Pub/small Press). The time-honored tradition of defining career development exclusively in terms of promotions, moves, and title changes is dead. Beyond, between, and besides the climb up the positional ladder, there are many other ways that employees can—and want to—grow. However, many organizations still operate under the notion that promotions are the only option for career development, leaving employees disengaged, managers frustrated, and the business disadvantaged in its efforts to retain talent. The good news is that career development is so much more than promotions alone, and managers are in a powerful position to redefine career development and create positive results for their employees and their organizations in this area. In Promotions Are So Yesterday, Julie Winkle Giulioni offers you a new approach for developing your employees’ careers and helping them thrive in a company when promotions are not readily available. Discover an easy-to-apply framework of seven alternative dimensions of development (contribution, competence, confidence, connection, challenge, contentment, and choice) that will engage your employees—dynamic opportunities for growth that are completely within your control as a manager. Promotions Are So Yesterday is filled with practical advice, nearly 100 questions to spark reflection and productive dialogue, and actionable templates and tools that managers can use with employees. Help bring your employees and your organization to even greater achievement with a strategy that will increase your employees’ job satisfaction, performance, knowledge, and skills, and strengthen your organization’s workforce.

Download or read book Fast Furious Book Promotion written by and published by Philip Davis. This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2010-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

Download or read book Promotion and Tenure Confidential written by David D. Perlmutter and published by Harvard University Press. This book was released on 2010-11-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sitting down with a young and brilliant mathematician, I asked what he thought were his biggest problems in working toward tenure. Instead of describing difficulties with his equations or his software programs, he lamented that (a) his graduate assistant wasn’t completing his tasks on time, (b) his department chair didn’t seem to care if junior faculty obtained grants, and (c) a senior professor kept glaring at him in faculty meetings. He knew he could handle the intellectual side of being an academic—but what about the people side? ‘Why didn’t they offer “Being a Professor 101” in graduate school?’ he wondered.” Promotion and Tenure Confidential provides that course in an astute and practical book, which shows that P&T is not just about research, teaching, and service but also about human relations and political good sense. Drawing on research and extensive interviews with junior and senior faculty across many institutions, David D. Perlmutter provides clear-sighted guidance on planning and managing an academic career, from graduate school to tenure and beyond. Topics include:making the transformation from student and protégé to teacher and mentorseeking out and holding onto lifelong allieshow to manage your online reputation and avoid “death by Google”what to say and what not to say to deans and department chairshow meeting deadlines wins points with everyone in your lifehow, when, and to whom to say “no”when and how to look for a new job when you have a jobhow (and whom) to ask for letters of recommendationwhat to do if you know you’re not going to get tenure

Download or read book The Politics of Promotion written by Bonnie Marcus and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion. Far beyond the typical advice of "be assertive" and "embrace ambition," this book provides a unique and proven method for becoming a bigger player in the workplace and avoiding unexpected trip-ups that can add years to the climb—or end it for good. Many women focus on performance, thinking that good work garners promotion. Too often, they're left outside of the circles of power and influence where decisions are made that affect their careers. The Politics of Promotion provides a framework for breaking into that circle, and taking control of one's own career path, specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous "blindsides" Women who want to advance cannot afford to view politics as "dirty." It's the reality of the workplace, one that differs between organizations and fluctuates over time. Although being savvy about office politics is important for both genders, unconscious bias and stereotypes create special challenges for women. Learning to navigate these complex rules and customs is the key to professional recognition for women, fostering relationships that reach far beyond the next evaluation. Women looking to get ahead will find that the insights in The Politics of Promotion can help smooth the way.

Download or read book Look It s Books written by Gayle Skaggs and published by McFarland. This book was released on 2008-01-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the elementary or middle school librarian (or the classroom teacher) looking to encourage literacy, this volume provides detailed ideas for promoting reading and encouraging students to learn about and use the library. The work begins with practical ideas to market library services, including curriculum suggestions such as lessons to teach the Dewey Decimal System. A second section focuses on economical ideas for decorating library spaces and various themes for reading programs as well as instructions for carrying these themes school-wide. Numerous patterns for use in the various displays and suggested surveys to fine-tune library programs to the needs of a specific student body are also included.

Download or read book Promotion written by Arthur Stone Dewing and published by . This book was released on 1920 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Big Book of Self Promotion written by Suzanna MW Stephens and published by Harper Collins. This book was released on 2009-04-28 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales. Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.

Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Download or read book Nasty Little Cuts written by Tina Baker and published by Serpent's Tail. This book was released on 2022-02-24 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM THE #1 EBOOK BESTSELLING AUTHOR OF CALL ME MUMMY 'Gripped my throat and didn't let go until the final, searing sentence' - CAROLINE ENGLAND A nightmare jolts Debs awake. She leaves the kids tucked up in their beds and goes downstairs. There's a man in her kitchen, holding a knife. But it's not an intruder. This is her husband Marc, the father of her children. Once, their differences were what drew them together. Him, the ex-army officer from a good family. Her, the fitness instructor who grew up over a pub. But now they grate to the point of drawing blood. Marc screams in his sleep. And Debs hardly knows the person she's become, or why she lets him hurt her. Neither of them is completely innocent. Neither is totally guilty. Marc is taller, stronger, and more vicious, haunted by a war he can't forget. But he has no idea what Debs is capable of when her children's lives are at stake... This gripping read about a relationship built on passion, poisoned by secrets and violence will keep you turning the pages all night. Perfect for readers of Blood Orange and Big Little Lies. 'A slow-burn thriller, both horrifying and touching' - CATHERINE COOPER

Download or read book Retail Advertising and Promotion written by Jay Diamond and published by Bloomsbury Publishing USA. This book was released on 2011-03-17 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Download or read book The Power of Promotional Groups written by Karen S Wiesner and published by Lulu.com. This book was released on 2012-10-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful authors have two things in common: Their marketing is focused and long term, and they have an irresistible lure. So how do authors get their books into the hands of readers all year round without breaking the bank? This book teaches authors how to jumpstart their careers by advertising in long-term, affordable ways within the safety and strength of a promotional group. These groups of authors accomplish together what few can do alone: they share the cost of long-term promotion and market their releases individually and as a group. No other book currently on the market comprehensively explains how authors can set up a promotion-specific group. The innovative plans for group and individual promotion included are both flexible and affordable for nearly any budget. Promotional groups offer authors the means to gain focused, irresistible promotion--indefinitely!

Download or read book Everyday Book Marketing written by Midge Raymond and published by Ashland Creek Press. This book was released on 2013-09 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book publication is just the beginning. Everyday Book Marketing is for the published author who is not only a writer but who also may have another career, a family, and any number of other obligations that require fitting book promotion into a budget where both hours and dollars may be hard to find. This book will guide you on the journey from Writer to Marketing Pro, offering essential marketing tools along the way--including such book promotion basics as how to schedule a book tour and how to make the most of social media to how to keep the buzz going long after your launch date. Everyday Book Marketing is divided into easily accessible sections that cover not only what you'll need to handle before publication, such as establishing a blog and website, but what you can do during your book launch and beyond. It also offers tips and advice for how to keep the never-ending tasks of book promotion manageable, whether you have ten minutes a day or two hours a day. Also included are Q&As with a range of authors and industry experts--from fiction authors and poets to librarians and event managers--who provide such invaluable tips as how to present yourself as an author, how to reach out to event coordinators, and how to find new readers both within your community and beyond.

Download or read book Promotional Marketing written by Roddy Mullin and published by . This book was released on 2018 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.