Download or read book Promotion of Domestic Tourism written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Business, Trade, and Tourism and published by . This book was released on 1986 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promotion of Domestic Tourism written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Business, Trade, and Tourism and published by . This book was released on 1986 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promotion of Domestic Tourism written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Business, Trade, and Tourism and published by . This book was released on 1986 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Tourism Industry RLE Tourism written by Brian Goodall and published by Routledge. This book was released on 2013-04-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
Download or read book Domestic Tourism in India written by D. S. Bhardwaj and published by Indus Publishing. This book was released on 1998 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles at a seminar.
Download or read book New Media And Domestic Tourism Promotion In Kenya written by Waswa Wanjala D. and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, the use of online social networks has increased exponentially and some of these communities are among the most visited sites on the internet. With this boom in popularity has also come a rise in the need for marketing within these spaces and very little academic literature exists on how to best utilize this new arena in promotion activities. This book explores the use of new media in the promotion of domestic tourism. Despite evidence of slow rates of adoption among domestic tourists and tourist site managers, the future of tourism seems heavily dependent on this innovation. This is because all these players find this innovation to have a Relative Advantage. This exploration is conducted based on Everett Rogers' Diffusion of Innovations theory (1995). New media's high complexity, lack of its control in terms of user generated content, among other reasons, have hampered its adoption. These findings should help shed some light on this new and exciting Public Relations innovation and should be especially useful to professionals in Communication and Marketing fields or anyone considering utilizing online communities for for promotional purposes.
Download or read book Tourist Travel Promotion written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Transportation and Commerce and published by . This book was released on 1975 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promoting International Tourism written by Godfrey Harris and published by Atlantic Publishers & Dist. This book was released on 1999 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second Edition Of The Book Has Been Termed The Single Most Useful Text In The Field Of International Tourism Marketing. It Includes A Host Of Fresh Examples And Practical Ideas To Demonstrate How Every Element Of The Book S Comprehensive 10-Step Program Works And How Each Can Be Implemented. Long Considered An Essential Reference Source For The Teachers/Students Involved In Travel, Tourism, And Recreation Programmes As Well As For The Book Shelves Of Every Local Government Tourism Office, Visitor Authority, Convention Center, Chamber Of Commerce, University Library And The Front Offices Of Hotel Chains, Transportation Companies And Travel Specialists.Reviews Public And Private Groups In The Visitor Business Take Note: This Fresh Edition Of A Widely Regarded, Savvy Book Shows What To Do, How To Do It, And When...Updated...To Reflect The Swift Changes That Will Affect Tourism Past Century S End. The Book Reader, Fall 1996 This Book A Most Useful Exposition On How A Community Or Agency Can Go About Conceptualizing, Designing, Delivering And Promoting A Successful Tourism Package Is A Must Read. Business Punch (Kingston, Jamaica), September 3-16, 1996Comments If You Are In The Travel Business, Get This Book. It S Going To Make You Work Smarter...And It S Going To Make Any Place In The Country A Better Place To Visit. Brad Smith, Foremost West, May 6, 1996 Promoting International Tourism Is Commended To All Who Wish To Learn And Become Engaged In The Tourism Business. Larry Langley Senior Marketing Consultant, Universal Federation Of Travel Agents Association ...Of Immense Value Not Only To The Student Of International Marketing, But Also As A Wonderfully Practical Strategic Plan For A Community Or Commercial Venture... Georgia Maclean Former Director Of Tourism, Canada High Commission, London ...A Wealth Of Actional Information In A Highly Professional, How-To Format That Should Be Required Reading For Anyone Interested In Promoting International Tourism. Terry Cahill Vice President, San Diego Convention And Visitors Bureau
Download or read book Destination USA Report Domestic tourism written by United States. National Tourism Resources Review Commission and published by . This book was released on 1973 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Social Media Practices in the Digital Economy written by Alavi, Shirin and published by IGI Global. This book was released on 2019-12-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Download or read book Tourist Travel Promotion Hearings Before the Subcommittee on Transportation and Commerce of 94 1 Mar 18 and 19 1975 written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1975 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Information and Communication Technologies in Tourism 2021 written by Wolfgang Wörndl and published by Springer Nature. This book was released on 2021-01-11 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Download or read book See America written by Mordecai Lee and published by State University of New York Press. This book was released on 2020-05-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created in 1937 by Interior Secretary Harold Ickes and given formal status by Congress in 1940, the US Travel Bureau played a seminal role by setting the precedent for federal involvement in tourism. Business, otherwise hostile to FDR's New Deal, enthusiastically supported its work and Roosevelt, who significantly expanded the National Park system, saw increased tourism as a means to increase attendance, bolster economic activity, and counteract the Great Depression. The Bureau developed unusually extensive public relations and marketing programs that attempted to persuade citizens to travel more. The Travel Bureau also quietly engaged in vigorous marketing to encourage African Americans to travel, including sponsoring the 1940 and 1941 editions of the Green Book, the travel guide for African Americans facing segregated restaurants and lodging. Eventually, travel promotion was transferred to the Commerce Department by Congress and President Nixon with a federal surtax to fund it and where it continues today.
Download or read book Domestic Tourism and Hospitality Management written by Debasish Batabyal and published by CRC Press. This book was released on 2022-12-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book presents a unique collection of "new normal" trends, issues, and challenges of tourism and hospitality management and practices from the perspective of the COVID-19 pandemic. It features empirical contemporary research and case studies that incorporate a bottom-up approach from survival to revival of the travel and tourism industry around the world amidst the pandemic. The volume addresses a number of pandemic-related tourism issues. It looks at the impact of the pandemic on tourism-dependent economies and businesses as well as government responses in tourism-dependent cities and regions, including the US, India, Mexico, Australia, and Singapore. Topics include the links between mass tourism and airplane face mask shaming, with the obtained research used to suggest recommendations to ensure a sustainable post-crisis recovery for air-transport and tourism fields; new planning strategies for new tourism products and packages; using software to determine employability skills for jobs in tourism, hospitality, and events; and more. With a selection of revealing case studies, Domestic Tourism and Hospitality Management: Issues, Scope, and Challenges amid the COVID-19 Pandemic offers crucial and diverse insights for a better understanding of the most current issues, trends, and management strategies in tourism and hospitality from different parts of the world. It will be a helpful resource for researchers, academicians, policymakers, and other professionals around the world.
Download or read book Domestic Travel Promotion written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1970 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Marketing written by DEVASHISH. DASGUPTA and published by Pearson Education India. This book was released on 2010 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Progress in Tourism Marketing written by Metin Kozak and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
