Download or read book Projective Techniques for Social Science and Business Research written by Lawrence C. Soley and published by The Southshore Press. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Projective Techniques and Sort Based Research Methods written by Paul M.W. Hackett and published by Taylor & Francis. This book was released on 2023-04-05 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these. This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique. The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications.

Download or read book An Introduction to Projective Techniques for Social Science Research written by Aaron Lee Smith and published by . This book was released on 2008-04-01 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ECRM2013 Proceedings of the 12th European Conference on Research Methods written by Isabel Ramos and published by Academic Conferences Limited. This book was released on 2013-04-07 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 13th European Conference on Research Methodology for Business and Management Studies ECRM 2013 PRINT version Published by Academic Conferences and Publishing International Limited.

Download or read book Designing and Managing a Research Project written by Michael Jay Polonsky and published by SAGE Publications. This book was released on 2018-10-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.

Download or read book Formative Research in Social Marketing written by Krzysztof Kubacki and published by Springer. This book was released on 2016-10-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Download or read book The Designer s Guide to Doing Research written by Sally Augustin and published by John Wiley & Sons. This book was released on 2012-01-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Designer’s Guide to Doing Research An essential introduction to applying research for busy architects and designers The competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a project, time-constrained architects and designers need quick responses in the face of daily challenges. As a result, these professionals must—more than ever—rely on, and apply, readily accessible information culled from sound research to gain a competitive advantage. The Designer’s Guide to Doing Research serves as an introductory guide on the general concepts and processes that define “good” research. Organized logically with the practical tools necessary to obtain research for all facets of the designer’s workflow, this book offers: Material written in an accessible format specifically for practitioners Reliable content by experienced authors—a noted environmental psychologist and an interior design educator who is also a practitioner and writer Tools for planning, executing, and utilizing research presented in an easy-to-follow format along with case studies, sources, and applications Written for all practices and people concerned with the built environment, from architects and interior designers to facility managers, landscape architects, and urban planners, this book serves as an invaluable starting point for gathering and implementing research effectively.

Download or read book Encyclopedia of Emotion 2 volumes written by Gretchen M. Reevy and published by Bloomsbury Publishing USA. This book was released on 2010-09-07 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique two-volume reference is an accessible, up-to-date resource for the rich and fascinating study of human emotion. Drawing on both contemporary and classic research, Encyclopedia of Emotion explores the complex realities of our emotional lives and communicates what psychologists have learned about them to date in a clear and captivating way. The landmark work bridges the divide within psychology as a discipline between basic and applied science, gathering together in one comprehensive resource both theoretical and clinical perspectives on this important subject. In two volumes, Encyclopedia of Emotion offers more than 400 alphabetically organized entries on a broad range of topics, including the neurological foundations of emotional function, competing theories of emotion, multicultural perspectives on emotions, emotional disorders, their diagnosis and treatment, and profiles of important organizations and key figures who have shaped our understanding of how and why we feel the way we do.

Download or read book Collecting Qualitative Data written by Greg Guest and published by SAGE Publications. This book was released on 2012-06-29 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting Qualitative Data: A Field Manual for Applied Research provides a very practical, step-by-step guide to collecting and managing qualitative data. The data collection chapters focus on the three most often used forms of qualitative data collection: participant observation, in-depth interviews, and focus groups. The book also contains chapters on other practical aspects of qualitative field research often neglected in textbooks, including sampling, data management, research ethics, and supplementary data collection activities. Designed as an instructional field manual, this textbook includes many checklists and tips for how to use each technique while doing research. It also includes numerous real-life examples and cases, making it easy for readers to see the broader picture.

Download or read book Handbook of Research Methods for Tourism and Hospitality Management written by Robin Nunkoo and published by Edward Elgar Publishing. This book was released on 2018-07-27 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.

Download or read book Projective Techniques in Personality Assessment written by Albert Í. Rábíń and published by Springer. This book was released on 2013-11-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Collecting Qualitative Data written by Virginia Braun and published by Cambridge University Press. This book was released on 2017-10-19 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there more to qualitative data collection than face-to-face interviews? Answering with a resounding 'yes', this book introduces the reader to a wide array of exciting and novel techniques for collecting qualitative data in the social and health sciences. Collecting Qualitative Data offers a practical and accessible guide to textual, media and virtual methods currently under-utilised within qualitative research. Contributors from a range of disciplines share their experiences of implementing a particular technique, provide step-by-step guidance to using that approach, and highlight both the potential and pitfalls. From gathering blog data to the story completion method to conducting focus groups online, the methods and data types featured in this book are ideally suited to student projects and other time- and resource-limited research. In presenting several innovative ways that data can be collected, new modes of scholarship and new research orientations are opened up to student researchers and established scholars alike.

Download or read book Research Methodology A Guide for Researchers In Agricultural Science Social Science and Other Related Fields written by Pradip Kumar Sahu and published by Springer Science & Business Media. This book was released on 2013-04-04 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the outcome of more than 20 years of experience of the author in teaching and research field. The wider scope and coverage of the book will help not only the students/ researchers/professionals in the field of agriculture and allied disciplines, but also the researchers and practitioners in other fields. Written in simple and lucid language, the book would appeal to all those who are meant to be benefitted out of it. All efforts have been made to present "RESEARCH", its meaning, intention and usefulness. The book reflects current methodological techniques used in interdisciplinary research, as illustrated with many relevant worked out examples. Designing of research programme, selection of variables, collection of data and their analysis to interpret the data are discussed extensively. Statistical tools are complemented with real-life examples, making the otherwise complicated subject like statistics seem simpler. Attempts have been made to demonstrate how a user can solve the problems using simple computer-oriented programme. Emphasis is placed not only on solving the problems in various fields but also on drawing inferences from the problems. The importance of instruments and computers in research processes and statistical analyses along with their misuse/incorrect use is also discussed to make the user aware about the correct use of specific technique. In all the chapters, theories are combined with examples, and steps are enumerated to follow the correct use of the available packages like MSEXCELL, SPSS, SPAR1, SAS etc. Utmost care has been taken to present varied range of research problems along with their solutions in agriculture and allied fields which would be of immense use to readers.

Download or read book Interviewing Groups and Individuals in Qualitative Market Research written by Joanna Chrzanowska and published by SAGE. This book was released on 2002-07-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

Download or read book Qualitative Methods for Marketplace Research written by Shay Sayre and published by SAGE Publications, Incorporated. This book was released on 2001-03-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.

Download or read book Public Health Research Methods written by Greg Guest and published by SAGE Publications. This book was released on 2014-02-16 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Health Research Methods is a comprehensive collection of research methods used in the field of public health. This text is about providing researchers, and future researchers, with an up-to-date and comprehensive set of tools to investigate public health issues and problems, to ultimately better inform public health policy and practice. The contents of this book go beyond traditional epidemiologic approaches and cover the various research methods and technologies that are emerging in the new public health landscape.