Download or read book Professional Trade Show Exhibit Manager s Handbook written by Brett Alexander Lipeles and published by Brett A Lipeles. This book was released on 2006 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quintessential guide to purchasing and running your trade show display booth or exhibit for less. Unlike all of the other books written about how to present your company and product at the show, this handbook covers every part of the trade show display logistics cycle such as: Preparing the Request for Proposal and purchasing the booth; Shipping the exhibit; Managing the various union workers at the show to maximize efficiency during display installation and dismantle; Working with show management to achieve your results; Packing, shipping, and storing your exhibit; Qualifying, negotiating with and choosing service providers and checking the related bills and getting those bills corrected before, during and after the show. These are proven techniques: If you master and apply the tips that are documented within this guide you will reduce the costs of running your exhibit by an average of 30% at each and every show that you attend.
Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Download or read book Guide to American Directories written by and published by . This book was released on 1989 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Manager s Guide to Competitive Marketing Strategies written by Norton Paley and published by Thorogood Publishing. This book was released on 2006 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Download or read book The Harvard Business Review Manager s Handbook written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2016-12-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one primer you need to develop your managerial and leadership skills. Whether you’re a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes—a direct report’s anxious questions, your boss’s last-minute assignment of an important presentation, or a blank business case staring you in the face. To reach your full potential in these situations, you need to master a new set of business and personal skills. Packed with step-by-step advice and wisdom from Harvard Business Review’s management archive, the HBR Manager’s Handbook provides best practices on topics from understanding key financial statements and the fundamentals of strategy to emotional intelligence and building your employees’ trust. The book’s brief sections allow you to home in quickly on the solutions you need right away—or take a deeper dive if you need more context. Keep this comprehensive guide with you throughout your career and be a more impactful leader in your organization. In the HBR Manager’s Handbook you’ll find: - Step-by-step guidance through common managerial tasks - Short sections and chapters that you can turn to quickly as a need arises - Self-assessments throughout - Exercises and templates to help you practice and apply the concepts in the book - Concise explanations of the latest research and thinking on important management skills from Harvard Business Review experts such as Dan Goleman, Clayton Christensen, John Kotter, and Michael Porter - Real-life stories from working managers - Recaps and action items at the end of each chapter that allow you to reinforce or review the ideas quickly The skills covered in the book include: - Transitioning into a leadership role - Building trust and credibility - Developing emotional intelligence - Becoming a person of influence - Developing yourself as a leader - Giving effective feedback - Leading teams - Fostering creativity - Mastering the basics of strategy - Learning to use financial tools - Developing a business case
Download or read book Advertising Sales and Marketing written by Ken Mondschein and published by Infobase Publishing. This book was released on 2010-06-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide for pursuing a career in the advertising field.
Download or read book The Complete Idiot s Guide to Trade Shows written by Linda Musgrove and published by Penguin. This book was released on 2009-03-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
Download or read book Moving Forward in Mid Career written by John Henry Weiss and published by Simon and Schuster. This book was released on 2018-01-09 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Losing a job is one of the most devastating events one can experience. For trauma, it ranks up there with divorce, loss of a loved one, or permanent personal injury, and it happens more often that one would think. According to the Bureau of Labor Statistics, approximately 50,000 workers are fired or laid off each day. That is over 18,000,000 workers each year. Moving Forward in Mid-Career is a guide for workers who have been fired or laid off and are in process of rebuilding not only their careers, but also their personal identities independent of a job title. The main objectives of Moving Forward are: To address challenges that are unique to the mid-career job seekers, such as perceptions of overqualification and the need to keep with advances in technology To provide support and encouragement for workers who are in process of rebuilding their careers as individual contributors, as employees of small businesses or large corporations, or as founders/owners of a new business. To provide job hunting rules for workers reentering the workplace. To provide guidelines for staying up to date on competitive skills demanded by today’s workplace. To provide practical information for rebuilding wealth. By addressing the many aspects of job loss and job search, Moving Forward provides solutions for dealing with the challenges encountered at each stage of the rebuilding process, from the initial shock and humiliation to the difficult but rewarding task of rebuilding persona and seeking new employment opportunities.
Download or read book Business Research Handbook written by Shimpock and published by Wolters Kluwer. This book was released on 2004-11-23 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.
Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Download or read book The Complete Idiot s Guide to Meeting Event Planning 2E written by Lynn Johnson Golabowski and published by Penguin. This book was released on 2006-03-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re no idiot, of course. You know you can’t throw a corporate function together overnight—especially if you want to impress clients, shareholders, and upper management. Whether you’re prepared to tackle the task yourself or you’re considering hiring a professional, you want your event to be a stellar occasion to remember. The Complete Idiot’s Guide® to Meeting and Event Planning, Second Edition, will show you how to organize any company gathering on time and on budget, whether you’re hosting 10 or 10,000. In this revised and updated Complete Idiot’s Guide®, you get: • Up-to-date information on planning and budgeting software, phone and data lines, audio and video, and satellite bookings. • Expanded coverage on international conferences—via remote, abroad, or by international components. • Ideas for smoothly dealing with last-minute glitches and crises.
Download or read book The Essential Formbook written by Gary A. Munneke and published by American Bar Association. This book was released on with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Executives Guide to Marketing written by and published by . This book was released on 1955 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete Idiot s Guide to Meeting and Event Planning written by Robin E. Craven and published by Penguin. This book was released on 2006 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised handbook on how to plan a meeting or conference addresses site selection, contract negotiation, publicity, entertainment, scheduling, setting up and breaking down, event logistics, menus, A/V requirements, budgeting and expenses, and emergencies. Original.
Download or read book Minority Marketing Issues and Prospects written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Strategy specific Decision Making A Guide for Executing Competitive Strategy written by William G. Forgang and published by Routledge. This book was released on 2015-02-12 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.
Download or read book Career Guide to Industries written by and published by . This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
