EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Strengthening Agricultural Communication Curriculum

Download or read book Strengthening Agricultural Communication Curriculum written by Marissa Anne Berry Mullett and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic agricultural communication programs across the United States prepare graduates to serve the information needs of both consumers and agricultural producers. As agriculture continues to grow in scope and complexity, communicators must be prepared to keep pace with the growing information demands of audiences around the globe. This study serves as a "pulse check" for university agricultural communication programs to identify their perceived strengths and weaknesses in preparing graduates to enter the professional agricultural communication industry. The researcher randomly selected 20 industry professionals to participate in open- ended telephone interviews that addressed various aspects of university agricultural communication programs. Participants were identified from the 2006 AgriMarketing Annual Marketing Services Guide and represented U.S. marketing communication agencies, U.S. print agencies, and U.S. farm broadcasters. Interviewees answered a series of questions in three categories: the agricultural communication industry at large, hiring and the future, and education and professional development. The conversations were recorded and transcribed. Closed-ended responses were reported using frequencies, means, and standard deviations, where appropriate. Open-ended responses were coded according to common themes when possible. Results of the study revealed that agricultural communication professionals want to be involved in agricultural communication curriculum development. Respondents advised individuals at colleges and universities who are making decisions about curriculum to stay connected to the industry and to seek industry input. Some respondents suggested that faculty complete "internships" within industry to ensure they are in touch with the current market. According to the majority of respondents, recent agricultural communication graduates are adequately prepared to enter the industry, especially in their mastery of technology skills. The respondents placed much value on journalism, marketing, and public relations course work and skills when hiring new employees. In order to stay competitive and current with agricultural communication efforts, academic programs need to educate their students on technology trends -- including how to use electronic communication effectively and efficiently. Academic programs also need to impart knowledge of business and professional ethics. As the agricultural communication industry continues to shrink and become more competitive, several respondents voiced concern that some may be sacrificing ethics to stay in business. The recommendations offered in this study provide a starting point for colleges and universities to consider when evaluating and developing undergraduate curriculum. In addition to conducting future research with other stakeholders, faculty and curriculum specialists must also consider the unique mission of their home institutions, as well as the larger goal of providing students with a well-rounded and balance education.

Book Agricultural Communications

Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.

Book NACTA Journal Volume 58  Sup  1

Download or read book NACTA Journal Volume 58 Sup 1 written by NACTA Journal and published by Lulu.com. This book was released on 2014-05-09 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NACTA Journal, Supplement 1 publishes the abstracts from the annual conference held each June. These abstracts represent oral and poster presentations given by faculty members and graduate students from colleges and universities in the United States, Puerto Rico, Canada and other countries.

Book NACTA Journal Abstracts   Volume 62

Download or read book NACTA Journal Abstracts Volume 62 written by NACTA Journal and published by Lulu.com. This book was released on 2018-04-09 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: NACTA Abstracts Booklet, 2018. NACTA Journal, Volume 62, Supplement 1. This volume contains abstracts presented at the 2018 NACTA Conference, Iowa State University, June 12-15, 2018.

Book Agriculture and Related Agencies Appropriations for 1977

Download or read book Agriculture and Related Agencies Appropriations for 1977 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture and Related Agencies and published by . This book was released on 1976 with total page 1284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Communication Scarcity in Agriculture

Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Book Extension Service Review

Download or read book Extension Service Review written by United States. Extension Service and published by . This book was released on 1972 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Agrindex

    Book Details:
  • Author :
  • Publisher :
  • Release : 1990
  • ISBN :
  • Pages : 1552 pages

Download or read book Agrindex written by and published by . This book was released on 1990 with total page 1552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Agriculture  Rural Development  and Related Agencies Appropriations for Fiscal Year 1979

Download or read book Agriculture Rural Development and Related Agencies Appropriations for Fiscal Year 1979 written by United States. Congress. Senate. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies and published by . This book was released on 1978 with total page 1686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Digital Communication for Agricultural and Rural Development

Download or read book Digital Communication for Agricultural and Rural Development written by Ataharul Chowdhury and published by Taylor & Francis. This book was released on 2024-07-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID-19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups and those with limited access to digital technology. The book considers how the concept of participation has been transformed by the realities of the pandemic, reflecting on essential principles and practical considerations of communication for development and social change, particularly in the context of global agriculture and food security, the well-being of rural communities, and evolving environmental challenges, such as climate change. In gathering these insights, this volume highlights lessons for the future of participatory development in communication for development and social change processes. This volume will be of great interest to students and scholars of agricultural and rural development, communication for development, digital communication, and sustainable development more broadly.

Book Resources in Education

Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Encyclopedia of Science and Technology Communication

Download or read book Encyclopedia of Science and Technology Communication written by Susanna Hornig Priest and published by SAGE Publications. This book was released on 2010-07-14 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the academic world, the term "science communication" refers both to a set of professions (such as science journalism and public information work) and to an interdisciplinary scholarly research specialization. Much of this research is aimed at improving our understanding of the best ways to communicate complex information, especially to people who are not scientists. Science communication specialists are concerned with giving people useful information about health, environment, and technology – as well as science itself. In order to do this, we also need to improve our understanding of how people think, form opinions, and process information. Additionally, professional practitioners in science communication are engaged in strategic and ethical decisions every day, such as: How should reporters cover the issue of climate change? Should the views of scientists who do not believe that climate change has been caused by human activity be included alongside the views of those who do, in order to give a "balanced" story, or does this mislead the public into thinking that both of these positions are equally accepted within the scientific community? The Encyclopedia of Science and Technology Communication provides information on the entire range of interrelated issues in this interdisciplinary field in one place, along with clear suggestions on where to begin the search for more. Geared towards undergraduate and graduate students in journalism, communication, mass communication, and media studies, as well as towards working journalists, public information officers, and public relations specialists, this encyclopedia introduces this vast, fascinating field while challenging the reader to question assumptions inherent in communication across disciplinary boundaries. Key Themes Associations and Organizations Audiences, Opinions, and Effects Challenges, Issues, and Controversies Changing Awareness, Opinion, And Behavior Critical Influences and Events Global and International Aspects Government Agencies (US) History, Philosophy, and Sociology of Science Important Figures Journal Publications Key Cases and Current Trends Law, Policy, Ethics, and Beliefs Major Infrastructural Initiatives Practices, Strategies, and Tools Professional Roles and Careers Public Engagement Approaches Theory and Research Venues and Channels

Book Agriculture and Related Agencies Appropriations Bill

Download or read book Agriculture and Related Agencies Appropriations Bill written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1977 with total page 1720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The First Seven Years  1953 60

Download or read book The First Seven Years 1953 60 written by National Project in Agricultural Communications and published by . This book was released on 1960 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Complete Book of Colleges  2018 Edition

Download or read book The Complete Book of Colleges 2018 Edition written by Princeton Review and published by Princeton Review. This book was released on 2017-07 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mega-guide to 1,573 colleges and universities. 2018 edition of The Complete Book of Colleges includes indexes listing schools according to cost, location, size, and selectivity.