Download or read book Product Launch the Microsoft Way written by James Mastan and published by . This book was released on 2008 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.
Download or read book Summary The Microsoft Way written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition". This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author reveals that the success of Microsoft is actually the direct result of three factors: the company's ability to hire and retain intelligent employees, the application of bright ideas to developing new software products and an eagerness to use market feedback intelligently to improve successive product generations. This summary demonstrates how each of these factors is beneficial and how they all come together to form the successful, world-class company that is Microsoft. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Microsoft Way" and discover the secrets behind the success of this great company.
Download or read book Introducing Windows 10 for IT Professionals written by Ed Bott and published by Microsoft Press. This book was released on 2016-02-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a head start evaluating Windows 10--with technical insights from award-winning journalist and Windows expert Ed Bott. This guide introduces new features and capabilities, providing a practical, high-level overview for IT professionals ready to begin deployment planning now. This edition was written after the release of Windows 10 version 1511 in November 2015 and includes all of its enterprise-focused features. The goal of this book is to help you sort out what’s new in Windows 10, with a special emphasis on features that are different from the Windows versions you and your organization are using today, starting with an overview of the operating system, describing the many changes to the user experience, and diving deep into deployment and management tools where it’s necessary.
Download or read book Partnering with Microsoft written by Ted Dinsmore and published by CRC Press. This book was released on 2005-10-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl
Download or read book Enterprise Cloud Strategy written by Barry Briggs and published by Microsoft Press. This book was released on 2016-01-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start? How should you build a plan for cloud migration for your entire portfolio? How will your organization be affected by these changes? This book, based on real-world cloud experiences by enterprise IT teams, seeks to provide the answers to these questions. Here, you’ll see what makes the cloud so compelling to enterprises; with which applications you should start your cloud journey; how your organization will change, and how skill sets will evolve; how to measure progress; how to think about security, compliance, and business buy-in; and how to exploit the ever-growing feature set that the cloud offers to gain strategic and competitive advantage.
Download or read book The Security Development Lifecycle written by Michael Howard and published by . This book was released on 2006 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your customers demand and deserve better security and privacy in their software. This book is the first to detail a rigorous, proven methodology that measurably minimizes security bugs--the Security Development Lifecycle (SDL). In this long-awaited book, security experts Michael Howard and Steve Lipner from the Microsoft Security Engineering Team guide you through each stage of the SDL--from education and design to testing and post-release. You get their first-hand insights, best practices, a practical history of the SDL, and lessons to help you implement the SDL in any development organization. Discover how to: Use a streamlined risk-analysis process to find security design issues before code is committed Apply secure-coding best practices and a proven testing process Conduct a final security review before a product ships Arm customers with prescriptive guidance to configure and deploy your product more securely Establish a plan to respond to new security vulnerabilities Integrate security discipline into agile methods and processes, such as Extreme Programming and Scrum Includes a CD featuring: A six-part security class video conducted by the authors and other Microsoft security experts Sample SDL documents and fuzz testing tool PLUS--Get book updates on the Web. For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.
Download or read book Microsoft 2 0 written by Mary Jo Foley and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Bill Gates?s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn?t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant?s post-Gates future. Don?t be surprised to be surprised.
Download or read book The Microsoft Story written by Dan Good and published by HarperCollins Leadership. This book was released on 2020-10-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again. It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud. Through the story of Microsoft, you’ll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire?way?you do business. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Download or read book Microsoft System Center Configuration Manager Field Experience written by Manoj Pal and published by Microsoft Press. This book was released on 2013-10-15 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series of specialized guides on System Center - this book shares real-world expertise for using Configuration Manager capabilities to deliver more effective IT services. Series editor Mitch Tulloch and a team of System Center experts provide concise technical guidance as they step you through key deployment and management scenarios.
Download or read book The Microsoft Way written by Randall E. Stross and published by Addison-Wesley Longman. This book was released on 1996 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: ftware firms, the most far-reaching business success story since Henry Ford. Stross finds Microsoft's success not in predatory marketing but in staying eager for ideas and responsive to markets, shown by the shaky birth of Encarta, now the bestselling encyclopedia, and the company's ever-changing plans for an online world.
Download or read book FCC Annual Report and Analysis of Competitive Market Conditions with Respect to Commerical Mobile Services written by and published by Information Gatekeepers Inc. This book was released on with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 1999-10-04 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Brand and Talent written by Kevin Keohane and published by Kogan Page Publishers. This book was released on 2014-02-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can often cause damage to or dilute an organization's reputation as an enterprise is dependent upon your reputation as an employer - and vice versa. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.
Download or read book Microsoft 365 Word Tips and Tricks written by Heather Ackmann and published by Packt Publishing Ltd. This book was released on 2021-11-12 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get the most out of Word with expert help and take your documents to a new level Key FeaturesLean into expert advice from Microsoft Certified trainers with decades of experienceCollaborate effortlessly with other even when you're using different formats and versions of WordLearn to undo tricky mistakes and troubleshoot difficult scenarios without panicBook Description If you're proud of yourself for finally learning how to use keyboard shortcuts and the search function, but still skip a beat when asked to generate a table of contents, then this book is for you. Written by two experts who've been teaching the world about Word for decades, Microsoft 365 Word Tips and Tricks is a powerhouse of demystifying advice that will take you from Word user to Word master. This book takes you on a step-by-step journey through Word essentials with plenty of practical examples. With it, you'll explore different versions of Microsoft Word, its full functionality, and understand how these versions impact collaboration with others. Each chapter focuses on a different aspect of working with the legendary text editor, including a whole chapter dedicated to concentrating better with the help of Word. Expert advice will fill your knowledge gaps and teach you how to work more productively and efficiently with text, images, styles, and even macros. By the end of this book, you will be able to make better documents faster and troubleshoot any Word-related problem that comes your way. And because of its clear and cohesive structure, you can easily come back to refresh your knowledge whenever you need it. What you will learnTrack a document's changes as well as comment on and review changes by others, both locally and remotelyUse Word's navigation and view features to improve productivityGenerate more consistently formatted documents with StylesPerform common tasks through simple formatting techniques, Quick Parts, customizing AutoCorrect/AutoFormat, and memorizing keyboard shortcutsTroubleshoot the most frustrating formatting problems experienced by Word usersCreate more universally accessible documents by adding Alt Text using the accessibility checker and other Word featuresWho this book is for Authors, copywriters, teachers, professionals, and everyone else who uses Word on a daily basis, but is still a little intimidated by it, will get a lot out of this book. You won't need any prior knowledge of Microsoft Word's advanced functions to get started, but the basics – like open, save, copy, and paste – are a must.
Download or read book Crowd Surfing written by Martin Thomas and published by A&C Black. This book was released on 2009-01-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.
Download or read book InfoWorld written by and published by . This book was released on 1993-04-05 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Download or read book Product and Services Management written by George Avlonitis and published by SAGE. This book was released on 2006-04-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
