Download or read book Handbook of New Product Development Management written by Christoph Loch and published by Routledge. This book was released on 2008 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2006 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive coverage, focusing on both B2B and B2C marketing.
Download or read book MACROECONOMICS Second Edition written by GHOSH, CHANDANA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-04-01 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macroeconomics, which along with microeconomics forms one of the two most general fields of studies in economics, deals with an economy as a whole—national, regional and global. This textbook on macroeconomics in its second edition makes significant contribution to teaching and learning of the subject. Macroeconomics texts that are available present mathematical models and theories without using mathematics. Hence, students find it difficult to get a clear idea of the theories presented. Using elementary tools of school level mathematics, this book presents the theories mathematically and illustrates them diagrammatically. The purpose is to give the students a clear vision of the theories presented. Meanings of every equation, every expression and intuition of every result are clearly explained. Every mathematical step involved in the derivation of the results is fully explained. Upon reading this book, a student will learn how to construct a macroeconomic model mathematically, how to illustrate the solution of the model diagrammatically and how to carry out stability analysis and comparative static exercises mathematically and diagrammatically. The book presents both Keynesian and neoclassical macroeconomic theories lucidly, evaluates them in the light of real life experiences and makes a comparative assessment of the two schools of thought in macroeconomics. In this respect also, this book constitutes a unique contribution as a textbook of macroeconomics. KEY FEATURES • Explains the concepts in an easy-to-understand language. • Includes numerous exercises within the text as well as at the end of each chapter. • Illustrates the concepts with the help of examples, figures and tables. NEW TO THE EDITION • Chapters 3, 9 and 10 have been revised thoroughly to add new insights into the theories presented there. • Some of the other chapters have also been revised to improve their quality and coverage. • The data tables have also been updated to illustrate the applications of the theories using recent data. • Solution hints have been added to most of the difficult problems. • This book is intended mainly as a text for undergraduate and postgraduate students of Economics for their courses in Macroeconomics. Besides, students of management will also find the book immensely useful in acquiring fundamental knowledge of macroeconomics, which is crucial for making business decisions. TARGET AUDIENCE • BA/B.Sc.—Economics on Macroeconomics. • MA/M.Sc.—Economics on Macroeconomics. • MBA—Most B–schools have a paper on Macroeconomics in their MBA programme.
Download or read book Principles of Modern Management written by Samuel C. Certo and published by Dubuque, Iowa : W.C. Brown. This book was released on 1986 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Agricultural Economics written by Bruce L. Gardner and published by Elsevier. This book was released on 2001 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation The subject matter of agricultural economics has both broadened and deepened in recent years, and the chapters of this Handbook present the most exciting and innovative work being done today. Following Volume 1, Volume 2 consists of three parts: 'Agriculture, Natural Resources and the Environment', 'Agriculture in the Macroeconomy' and 'Agriculture and Food Policy'. Although agricultural economists have always paid attention to these topics, research devoted to them has increased substantially in scope as well as depth in recent years.
Download or read book The Structuring of Organizations written by Henry Mintzberg and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesizes the empirical literature on organizationalstructuring to answer the question of how organizations structure themselves --how they resolve needed coordination and division of labor. Organizationalstructuring is defined as the sum total of the ways in which an organizationdivides and coordinates its labor into distinct tasks. Further analysis of theresearch literature is neededin order to builda conceptualframework that will fill in the significant gap left by not connecting adescription of structure to its context: how an organization actuallyfunctions. The results of the synthesis are five basic configurations (the SimpleStructure, the Machine Bureaucracy, the Professional Bureaucracy, theDivisionalized Form, and the Adhocracy) that serve as the fundamental elementsof structure in an organization. Five basic parts of the contemporaryorganization (the operating core, the strategic apex, the middle line, thetechnostructure, and the support staff), and five theories of how it functions(i.e., as a system characterized by formal authority, regulated flows, informalcommunication, work constellations, and ad hoc decision processes) aretheorized. Organizations function in complex and varying ways, due to differing flows -including flows of authority, work material, information, and decisionprocesses. These flows depend on the age, size, and environment of theorganization; additionally, technology plays a key role because of itsimportance in structuring the operating core. Finally, design parameters aredescribed - based on the above five basic parts and five theories - that areused as a means of coordination and division of labor in designingorganizational structures, in order to establish stable patterns of behavior.(CJC).
Download or read book Accounting and Financial Management written by Peter Harris and published by Routledge. This book was released on 2012-05-31 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting and Financial Management: developments in the international hospitality industry presents new and innovative research and developments in the field of accounting and financial management as it relates to the work of managing enterprises and organisations in the international hospitality industry. The content contains contributions from a rich source of international researchers, academics and practitioners including, university and college lecturers, professional accountants and consultants and senior managers involved in a wide range of teaching, scholarship, research, and consultancy in the hospitality industry worldwide. The material is drawn from their work and experience and relates directly to the management of hospitality undertakings. Therefore the up to date case studies and examples used are taken from a wide ranging of companies across the industry including large international chains such as Sheraton, Holiday Inn, and Intercontinental. Divided into three parts: Performance Management, Information Management and Asset Management the book tackles the following issues amongst others: * Performance management in the international hospitality industry * Benchmarking: measuring financial success * The profit planning framework * Making room rate pricing decisions * Hotel asset management UK and US perspectives * Lowering risk to enhance hospitality firm value Accounting and Financial Management: developments in the international hospitality industry presents current developments drawn from a combination of live fieldwork and practical experience and therefore will content will appeal to a wide-ranging readership including practising managers and financial controllers in hospitality organisations, professional accountants and consultants, postgraduate candidates studying for master's degrees in hospitality management, and final year undergraduate students of hospitality management who elect to take an accounting option.
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2012-05-04 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Download or read book Transport Economics written by K. Button and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'In the 3rd edition of Transport Economics Button draws together the burgeoning literature in transportation economics. It is a comprehensive standalone text covering all aspects of the field including new sections on logistics and congestion pricing. It should be required reading for every student of transportation and on the library shelf of all transportation researchers and practitioners, an excellent book.' David Gillen, University of British Columbia, Canada Acclaim for the second edition: 'To the literature in the field of transport economics, this is a most welcome addition. Primarily a textbook on theory, it also contains many references to applied studies. . . The book is written in a lucid style and consequently is easy to read and understand.' J.P. Hanlon, Transport 'It is admirably structured, with an introductory chapter placing transport in its economic context and relating transport and location economics.' Urban Studies 'This book is written in a clear, easy to understand style. It is essential reading for those studying for the Institute's Transport Economics examination as well as for undergraduate and postgraduate students of the subject. . . The book offers good value for money and is strongly recommended to anyone with an interest in transport economics.' M.R. Cairns, Transport ' . . . this book does read very much like a textbook; it explains economic concepts clearly, often in both words and mathematical equations, and identifies their relevance in the transport field. . . Transport Economics does provide a good basis with which to understand most of the issues behind what is one of the fastest moving areas of environmental activity in an area where most books will be out of date almost as soon as they are written anyway.' Marcus Enoch, Environmental Politics Transport Economics is a thoroughly revised edition of a well-established textbook which applies economic analysis to transport issues. Each chapter has been carefully reworked and includes new material dealing with the regulation of transport markets. The theoretical content is supported with considerable empirical evidence drawn from a wide range of international sources. Although aimed primarily at university students, this volume is accessible to non-specialists who have an interest in transport economics. It has no modal bias but rather examines in general terms the many aspects of the demand for, and supply of, transport together with the various methods of government intervention needed to ensure that social and environmental criteria are attained. This successful and widely adopted textbook has been meticulously revised and updated for the third edition. As the best intermediate text currently available, it will be welcomed by students, policymakers and all those concerned with the supply of transport services.
Download or read book New to Improve The Mutual Influence between New Products and Societal Change Processes written by Jan Pieter Joore and published by JP Joore. This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ebook Economics written by Colander and published by McGraw Hill. This book was released on 2016-09-16 with total page 1021 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Economics
Download or read book Consumer Behaviour Asia Pacific Edition written by Wayne D. Hoyer and published by Cengage AU. This book was released on 2017-01-01 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
Download or read book Encyclopedia of Information Science and Technology written by Mehdi Khosrow-Pour and published by IGI Global Snippet. This book was released on 2009 with total page 4292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Download or read book Sixth International Conferencew on Information Technology written by and published by Allied Publishers. This book was released on with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Innovation Leadership written by Marc-Michael H. Bergfeld and published by BoD – Books on Demand. This book was released on 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Commercial Aircraft Projects written by Hans-Henrich Altfeld and published by Ashgate Publishing, Ltd.. This book was released on 2010 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of this book is that any management approach for the development of commercial aircraft should seek to integrate the strengths of state-of-the-art management disciplines while limiting their application to some basic essentials. It explores the interconnectedness between individual management disciplines by explicitly considering the matter of integrative management.
