Download or read book Product Innovation through Knowledge Management and Social Media Strategies written by Goel, Alok Kumar and published by IGI Global. This book was released on 2015-11-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: ###############################################################################################################################################################################################################################################################

Download or read book Product Innovation Through Knowledge Management and Social Media Strategies written by Alok Kumar Goel and published by Business Science Reference. This book was released on 2015-11-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organisations. This title highlights pertinent theories and techniques for improving communication and ensuring successful product development.

Download or read book Management Strategies for Sustainability New Knowledge Innovation and Personalized Products and Services written by Pejic-Bach, Mirjana and published by IGI Global. This book was released on 2022-01-14 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s changing business environment, managers and employees need essential capabilities such as innovativeness to successfully reach organizational goals. In this digitalized era, it is obvious that undigitized firms and organizations will not survive changing demands unless they can quickly adapt and form new business strategies. The upcoming era necessitates a digital transformation in all institutions from government to the non-profit sector. In such a change-oriented and complex business era, both entrepreneurs and leaders must keep up with the latest developments around them. Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services discusses the emerging topics of digital transformation, new knowledge innovation, sustainability, and personalized products and services and provides a theoretical infrastructure to share the latest empirical research findings within management, knowledge creation, sustainability practices, artificial intelligence, and digital business functions and strategies. Covering a wide range of topics such as Industry 4.0 and user satisfaction, it is ideal for industry professionals, practitioners, consultants, educators, scholars, researchers, academicians, and students.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Managing Diversity Innovation and Infrastructure in Digital Business written by Ray, Nilanjan and published by IGI Global. This book was released on 2018-08-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Download or read book Competitive Social Media Marketing Strategies written by Ozuem, Wilson and published by IGI Global. This book was released on 2016-02-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Download or read book Supply Chain Management Strategies and Risk Assessment in Retail Environments written by Kumar, Akhilesh and published by IGI Global. This book was released on 2017-12-15 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.

Download or read book Advanced Fashion Technology and Operations Management written by Vecchi, Alessandra and published by IGI Global. This book was released on 2017-03-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Download or read book Managing Public Relations and Brand Image through Social Media written by Singh, Anurag and published by IGI Global. This book was released on 2016-05-16 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Download or read book Handbook of Research on Administration Policy and Leadership in Higher Education written by Mukerji, Siran and published by IGI Global. This book was released on 2016-09-27 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques allows institutions to achieve this objective. The Handbook of Research on Administration, Policy, and Leadership in Higher Education is an authoritative reference source for the latest scholarly research on contemporary management issues in educational institutions and presents best practices to improve policies and retain effective governance. Addressing the current state of higher education at an international level, this book is ideally designed for academicians, educational administrators, researchers, and professionals.

Download or read book Transcontinental Strategies for Industrial Development and Economic Growth written by Christiansen, Bryan and published by IGI Global. This book was released on 2017-03-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary society, it is vital for countries to consistently seek new ways to provide stable growth for their increasing populations. As such, it is important to stay on top of the most current strategies and trends that promote strong industrial and economic development. Transcontinental Strategies for Industrial Development and Economic Growth provides a comprehensive examination of the latest strategies and techniques for growing and maintaining an economically-sound community. Highlighting innovative research on relevant topics such as budget preparation processes, management philosophies, and global competitiveness, this publication is an ideal resource for all professionals, practitioners, business owners, and researchers who are seeking advanced academic perspectives on strategies for industrial development and economic growth.

Download or read book Digitalization as a Driver for Smart Economy in the Post COVID 19 Era written by Reis, Leonilde and published by IGI Global. This book was released on 2022-02-11 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has accelerated the implementation of digital transformation strategies, and there has been an exponential increase in the demand for intelligent and reliable communications solutions. The pandemic brings huge challenges for all economic agents, as resilience and the capacity to adapt to new risks and hindrances are now fundamental elements in our societies. In this context, it is essential that digitalization brings opportunities to transition to a smarter economy based on innovation, sustainability, and well-being. Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era discusses digitalization, information and communication technologies, marketing, entrepreneurship, and innovation in an organizational context to optimize the practices established in the most diverse domains of knowledge, specifically attending to the relation between digitalization and sustainability in a post-pandemic era. It is ideal for academicians, instructors, researchers, industry professionals, business managers, private institutions, and students as it covers a range of key topics such as sustainability and smart economy.

Download or read book Optimizing Human Computer Interaction With Emerging Technologies written by Cipolla-Ficarra, Francisco and published by IGI Global. This book was released on 2017-06-19 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways in which humans communicate with one another is constantly evolving. Technology plays a large role in this evolution via new methods and avenues of social and business interaction. Optimizing Human-Computer Interaction With Emerging Technologies is a primary reference source featuring the latest scholarly perspectives on technological breakthroughs in user operation and the processes of communication in the digital era. Including a number of topics such as health information technology, multimedia, and social media, this publication is ideally designed for professionals, technology developers, and researchers seeking current research on technology’s role in communication.

Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Download or read book Strategic Human Capital Development and Management in Emerging Economies written by Bhattacharya, Anshuman and published by IGI Global. This book was released on 2017-01-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The analysis and implementation of effective human resources strategies creates opportunities for organizational success. By utilizing such intangible assets, businesses can gain competitive advantage and enhance productivity. Strategic Human Capital Development and Management in Emerging Economies is a comprehensive reference source for the latest scholarly research on the intersection of globalization, organizational behavior, and human capital management in the context of developing nations. Covering a range of business-oriented topics, such as job proficiency, corporate social responsibility, and burnout syndrome, this book is ideally designed for managers, researchers, academics, professionals, and graduate students interested in sustainable management of human behavior in modern organizations.

Download or read book International HRM and Development in Emerging Market Multinationals written by Paresha Sinha and published by Routledge. This book was released on 2021-12-21 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging multinational enterprises (or EMNEs) have made a huge impact on the international business stage by internationalising at a rapid rate. And they have performed remarkably well in both developing and developed countries. Accordingly, there is a growing strand of literature on how EMNEs manage their international human resource (IHRM) practices in different international contexts. However, the majority of the literature on IHRM practices of EMNEs is limited to explaining what international management practices EMNEs implement in their foreign subsidiaries and how they implement them. Too often, EMNEs struggle to transfer their weak management practices across national borders as they have limited experience, resources and capabilities when compared to MNEs from developed countries. Developing a better understanding on the manner in which EMNEs adopt their international human resource management and development practices abroad is, therefore, paramount to fully understand their globalisation-related behaviours. This dedicated book will aim to provide a holistic picture and contemporary insights on IHRM in emerging multinational enterprises. It will be of interest to researchers, academics and students in the fields of business and management, especially those with a particular interest in human resource management, firm internationalisation and emerging markets.

Download or read book Innovations in the Designing and Marketing of Information Services written by Jesubright, John Jeyasekar and published by IGI Global. This book was released on 2019-11-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.