Download or read book PROCEEDINGS OF THE THIRD INTERNATIONAL CONFERENCE ON GLOBALIZATION CHALLENGES FOR TRANSLATORS AND INTERPRETERS written by Zhiqing Zhang and published by American Academic Press. This book was released on 2020-05-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the implementation of the “Belt and Road” Initiative and the development of Guangdong-Hong Kong-Macau Greater Bay Area, the demand for translators and interpreters continues to grow in China. The breakthrough in artificial intelligence, which has contributed to an enormous improvement in the quality of machine translation, means challenges and opportunities for translators and interpreters as well as studies of translation and interpreting. Studies of translation and interpreting have been further expanded and diversified in the era of globalized communications. The interrelation between translation and globalization is essential reading for not only scholars and educators, but also anyone with an interest in translation and interpreting studies, or a concern for the future of our world’s languages and cultures. By focusing on the connection between the two, various researches have been conducted in all forms of communication between languages, including translation, interpreting, cross-cultural communication, language teaching, and the various specializations involved in such activities. This has resulted in The Third International Conference on Globalization: Challenges for Translators and Interpreters co-organized by the School of Translation Studies, Jinan University on its Zhuhai campus and South China Business College, Guangdong University of Foreign Studies, November 16-17, 2019. The response to the conference was once more overwhelming, which was partly attributed to the previous two conferences held successfully under the same title. Apart from five keynote speakers, over one hundred and fifty participants came from universities, institutions or organizations from mainland China, Spain, New Zealand, as well as Hong Kong and Macao to attend the event, contributing over 130 papers in total. Among the keynote speakers are internationally renowned scholars in translation studies, such as Dr. Roberto Valdeón, professor of English Linguistics at the University of Oviedo, Spain, and the Chief Editor of Perspective: Studies in Translatology; Dr. Sun Yifeng, chair professor of Translation Studies and head of the English Department at the University of Macau; Dr. Tan Zaixi, distinguished professor of Shenzhen University and Chair Professor of Beijing Foreign Studies University, and Professor Emeritus of Hong Kong Baptist University. After careful evaluation and compilation, 90 papers have been selected for this conference proceedings, which was summarized into the following four topics: “Translation and Interpreting Theory and Practice,” “Translation and Cross-cultural Studies,” “Evaluation of Translation and Interpretation,” and “Studies on the Teaching of Translation.” By no means is it difficult to find some interesting and thought-provoking papers under each topic. For example, concerning “Translation and Interpreting Theory and Practice,” “To Translate or not to Translate? That is the Question----On Metaphor Translation in Chinese Political works” (by Dong Yu) explains that in judging whether or not a Chinese metaphor can be translated into English, an indispensable step is to decide whether or not the two cultural connotations can be connected. But this can easily be influenced by subjective factors. Yu has suggested some ways in which subjective factors could be controlled to some extent so that the translator could be more confident in his or her decision. He has also suggested three steps. The first step is to assume that the cultural connotation of the Chinese metaphor can be connected with that of its English version. For example, the metaphor ???? in ??????????? could be translated as rain or shine; The second step is to find out whether or not this translated version is acceptable both linguistically and culturally in English. The third step is to consider the systematicity of the metaphor in regard with the context in both the source and target texts. This involves a process of recontextualization. When it comes to “Translation and Cross-cultural Studies”, “On Translation of the English Guide-interpreter from the Perspective of Intercultural Communication” (by Fengxia Liua and Xiaoning Bi), points out that inbound tourism serves as a window through which foreign tourists get to know China, so the interaction between the guide-interpreters and foreign tourists are the typical activity of cultural communication. Foreign-language-speaking guides are usually regarded as “people-to-people ambassadors” or “cultural ambassadors”, who have played an essential role in the international tourist industry. Therefore, they argue that it is extremely important for tourist guides to cultivate their cross-cultural communication awareness, enhance their overall communicative competence, observe and distinguish east-and-west differences with multi-dimensional perspective, transcend cultural barriers and learn to use translation skills. “Studies on the Teaching of Translation” is another interesting topic that has attracted enormous attention, such as “Business Translation Teaching from the Perspective of Metaphors” (by Dandan Li) which explores application of conceptual metaphor theory in the translation process of business lexicons, business discourse and business English culture so as to provide a new perspective in business English pedagogy. Another study entitled “Cognitive Studies in Translation” (by Xin Huang), analyzes the cognitive studies of translation / interpreting processes over the past three decades, with focus on the issues examined, the findings reached as well as the recent development. She explains that cognitive studies of translation process examine the translation competence, on-line translation behaviors such as how the eye gazes and how the words are typed and the brain activities when doing translation. Special interests are paid to the working memory, problem-solving, the executive function and some linguistic relative factors such as text difficulty. Over the past thirty years, the interest in the field has been gaining considerable momentum and increasing issues have been involved. Finally, she concludes that with the advancement of technologies and interdisciplinary approaches, the black box, the previously unforeseeable cognitive activities of how human process translation, can be unfolded. Considering the importance of integrating theory with practice, the proceedings are therefore compiled in such a way as to be balanced and inclusive in the hope of summarizing current accomplishments as well as providing certain insights for teaching and further research in the field of translation and interpretation studies.

Download or read book ECSM2016 Proceedings of the 3rd European Conference on Social Media written by Christine Bernadas and published by Academic Conferences and publishing limited. This book was released on 2016-06-21 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 3rd International Conference on Economic Development and Business Culture ICEDBC 2023 written by Shehnaz Tehseen and published by Springer Nature. This book was released on 2023-10-27 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.

Download or read book Marketing and Multicultural Diversity written by Professor C P Rao and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Download or read book Cross National Consumer Psychographics written by Erdener Kaynak and published by Routledge. This book was released on 2018-10-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication. Cross-National Consumer Psychographics explores important marketing topics like: the role of psychographics and values in international marketing cross-cultural consumer information processing styles the relationship between independent and interdependent self-concepts and reasons for purchase the internationally recognized List of Values (LOV) and specific case studies including: the values of American and Japanese mothers (using the LOV) means-end analyses of fish consumption in Denmark and France effects of the change of sovereignty on consumer preferences in Hong Kong Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Download or read book Global Staffing written by Hugh Scullion and published by Routledge. This book was released on 2006-04-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multi-disciplinary, integrated and critical discussion-based analysis of current and emerging issues, critically examines best practice and leading approaches to global staffing today.

Download or read book Values Lifestyles and Psychographics written by Lynn R. Kahle and published by Psychology Press. This book was released on 2014-03-05 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

Download or read book Ethnic Marketing written by Guilherme D. Pires and published by Routledge. This book was released on 2018-12-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards the host country’s mainstream are contradicted by minority ethnic group resilience. There is no evidence that these groups naturally disappear within the cultural and behavioural contexts of their adopted countries. Since ethnic minority consumers cannot be expected to assimilate, then they maintain some significant degree of unique ethnicity related consumer characteristics that convert into threats and opportunities for business. The inherent socialisation process also provides opportunities for ethnic entrepreneurship and for proliferation of ethnic minority business. Following from the extensive examination of scholarly perspectives of ethnic marketing theory, there is an acknowledged and marked divide between theoretical exhortations and what is done in practice, a relative oversight of the implications of mixed embedded markets, and a propinquity to overlook the crucial role played by ethnic entrepreneurship and ethnic networks. Opportunity valuations are difficult to enact due to a lack of intelligence about ethnic markets. Variable sentiment about the future of ethnic marketing links to different predictions on how the drivers of globalization will impact on the acculturation paths of ethnic minorities. Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives. The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use.

Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"

Download or read book written by and published by . This book was released on 1998 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: 中英文本

Download or read book Marketplace Lifestyles in an Age of Social Media Theory and Methods written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

Download or read book Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society PMIS 2023 written by Nadeem Akhtar and published by Springer Nature. This book was released on 2023-07-25 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 3rd International Conference on Public Management and Intelligent Society(PMIS 2023) will be held on March 10-12, 2023 in Shanghai, China. PMIS 2021 and PMIS 2022 have been successfully held in the last 2 years, providing an academic exchange platform for participants from all over the world. The conference discussed the latest topics in the field of public management and intelligent society, and the wonderful presentations were given by invited distinguished speakers and praised by scholars. Building an intelligent society and studying public management have always been a leading and hot issue. PMIS 2023 will focus on public management in an intelligent society, technological innovation in an intelligent society and advanced intelligent transportation system to discuss further. The aim of PMIS 2023 is to bring together innovative academics and industrial experts in the field of Public Management and Intelligent Society to a common forum. The primary goal to promote research and developmental activities and another goal is to promote scientific information interchange between researchers, developers, students, and practitioners in related fields.

Download or read book International and Cross Cultural Management Research written by Jean-Claude Usunier and published by SAGE. This book was released on 1998-09-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different approaches to international management research. The second chapter offers a typology of research designs in international management, and shows the role culture plays in such designs. The theories and paradigms that serve international and cross-cultural management research are examined in the third chapter. Chapter four examines and defines culture, its process and components. The final chapter pulls the describing arguments together to show how the construct of culture can be used in international management research. Throughout, the author provides numerous illustrative examples from key empirical studies.

Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.