Download or read book Proceedings of the Sawtooth Software Conference written by and published by . This book was released on 2006 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1998 Academy of Marketing Science AMS Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Proceedings of the International Conference on Data Engineering 2015 DaEng 2015 written by Jemal H. Abawajy and published by Springer. This book was released on 2019-08-09 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings gather outstanding research papers presented at the Second International Conference on Data Engineering 2015 (DaEng-2015) and offer a consolidated overview of the latest developments in databases, information retrieval, data mining and knowledge management. The conference brought together researchers and practitioners from academia and industry to address key challenges in these fields, discuss advanced data engineering concepts and form new collaborations. The topics covered include but are not limited to: • Data engineering • Big data • Data and knowledge visualization • Data management • Data mining and warehousing • Data privacy & security • Database theory • Heterogeneous databases • Knowledge discovery in databases • Mobile, grid and cloud computing • Knowledge management • Parallel and distributed data • Temporal data • Web data, services and information engineering • Decision support systems • E-Business engineering and management • E-commerce and e-learning • Geographical information systems • Information management • Information quality and strategy • Information retrieval, integration and visualization • Information security • Information systems and technologies
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Download or read book Linking Conjoint Analysis and QFD written by Bernd Österreicher and published by diplom.de. This book was released on 1999-08-10 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Zusammenfassung: Die vorliegende Arbeit (in Englisch) beschäftigt sich mit der Integration der Methodik Conjointanalyse (CA) in den Quality Function Deployment Prozeß, um den QFD-Prozeß in Entscheidungs- und Bewertungssituationen zu unterstützen. Im Mittelpunkt steht dabei die Untersuchung der gängigen Conjointmethoden auf Anwendbarkeit und Eignung für groß angelegte Studien, wie z. B. QFD-Anwendungen. Detailliert wird dabei auf eine Erweiterung oder Unterstützung der Conjointanalyse eingegangen, um eine Vielzahl an Merkmalen und Merkmalsausprägungen (Kundenanforderungen) berücksichtigen zu können. Die kommerzielle Anwendung der einzelnen Methodiken, eine Fragebogenauswertung sowie ein Vergleich von 21 CA- und 3 der bekanntesten QFD Software-tools runden diese Arbeit ab. Abstract: This paper is structured into 5 chapters: Chapter 1 contains an introduction into the problem area and the aim of the thesis. Moreover, it gives a survey of the procedure to reach the target of extending and supporting several Conjoint Analysis methodologies to be able for an integration into the Quality Function Deployment approach with its huge amount of customer requirements (attributes and levels). Chapter 2 shows the integration of Conjoint Analysis and Quality Function Deployment into the Total Quality Management concept as quality improving, customer orientated (key word mass customization), and cost reducing tools. The importance to support Quality Function Deployment by Conjoint Analysis is pointed out to lead over to the main chapter of the paper. Chapter 3 is dedicated to several Conjoint Analysis models and the way in which to extend and support these methods, so that an integration into a large industrial study such as a Quality Function Deployment application can take place without any problems. To this purpose several conjoint techniques are described in detail, are extended by further techniques, and are compared to each other concerning their validity so that, finally, explicit recommendations can be given. The commercial use of Conjoint Analysis and the method transfer into several software-tools round off this chapter. Chapter 4 describes the Quality Function Deployment methodology in relation to the aim of this paper. The central subject is the House of Quality and its places where the Conjoint Analysis technique(s) can be applied. Results about the commercial use of several software-tools finish this chapter. Chapter 5 sums up [...]
Download or read book Ethics in Consumer Choice written by Nina Langen and published by Springer Science & Business Media. This book was released on 2012-12-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation elaborates differences and similarities of forms of ethical behaviour in general and analyses whether German consumers differentiate between different types of ethical behaviour in particular. The thesis is characterised by its intensive combination of theoretical and empirical research. It furthermore contributes to the literature as the method triangulation applied in the different surveys reveals previously unknown relationships between different kinds of ethical behaviour, such as ethical consumption and charitable giving, as well as between different forms of ethical products. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allowed the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field which is becoming more and more relevant and improves the understanding of consumers’ assessment and the interdependencies of the possibilities of ethical behaviour. This allows the development of recommendations for consumer policy makers, business and NGOs concerned with the ethics of consumer choice as well as future research on ethical behaviour in general and ethical consumption in particular.
Download or read book Joining Decisions in Open Collaborative Innovation Communities written by Daniel Ehls and published by Springer Science & Business Media. This book was released on 2013-10-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Ehls analyzes the impact of contextual factors on attracting volunteers into open initiatives. He answers challenging questions like why do users join one community over another and what are attractive conditions for user and open innovation With a discrete choice experiment, Daniel Ehls identifies openness trade-offs and joining preferences contingent on access, usage and sponsorship. Also, he reveals causes of taste heterogeneity and shows how context and personality determine joining decisions. Management insights target organizational behavior, e.g. how the governance structure affects user actions, and competitive strategy, e.g. how to source external distributed knowledge.
Download or read book Best Worst Scaling written by Jordan J. Louviere and published by Cambridge University Press. This book was released on 2015-09-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.
Download or read book Drug Abuse Prevention Through Family Interventions written by Rebecca S. Ashery and published by DIANE Publishing. This book was released on 2000-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes: Drug Abuse Prevention through Family Based Interventions: Future Research; Familial Factors and Substance Abuse: Implications for Prevention; Family-Focused Substance Abuse (SA) Prevention: What Has Been Learned from Other Fields; Scientific Findings from Family Prevention Intervention Research; A Universal Intervention for the Prevention of SA: Preparing for the Drug-Free Years; Selective Prevention Interventions: The Strengthening Families Program; Parental Monitoring and the Prevention of Problem Behavior: A Conceptual and Empirical Reformulation; and Family Measures in SA Prevention Research.
Download or read book Drug Abuse Prevention Through Family Interventions written by and published by . This book was released on 1999 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NIDA Research Monograph written by and published by . This book was released on 1976 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of School Mental Health written by Mark D. Weist and published by Springer Science & Business Media. This book was released on 2013-08-15 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so few therapeutic outlets readily available to young people, schools have evolved into mental health centers for many students. Yet schools are hampered by limited access to resources needed to provide mental health promotion, prevention, and intervention services. Like its acclaimed predecessor, the Second Edition of the Handbook of School Mental Health offers ways for professionals to maximize resources, make and strengthen valuable connections, and attain more effective school-based services and programming. At the same time, the Handbook provides strategies and recommendations in critical areas, such as workforce development, interdisciplinary collaborations, youth/family engagement, consultation, funding, and policy concerns, summarizes the state of current research, and offers directions for further study. Chapters model best practices for promoting wellness and safety, early detection of emotional and behavioral problems, and school-based interventions for students with anxiety, depression, attention deficit hyperactivity disorder, and other common challenges. In spotlighting this range of issues, the contributors have created a comprehensive game plan for advancing the field. Among the Handbook's topics: Pre-service training for school mental health clinicians. Cognitive-behavioral interventions for trauma in schools. Increasing parental engagement in school-based interventions. Models of psychiatric consultation to schools. Culturally competent behavioral and emotional screening. Bullying from a school mental health perspective. Prevention and intervention strategies related to a variety of mental health problems in schools. The Second Edition of the Handbook of School Mental Health is an essential reference for researchers, graduate students, and other professionals in child and school psychology, special and general education, public health, school nursing, occupational therapy, psychiatry, social work and counseling, educational policy, and family advocacy.
Download or read book Computer Assisted Survey Information Collection written by Reginald P. Baker and published by John Wiley & Sons. This book was released on 1998-10-23 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest computer assisted methods for survey research Computer assisted survey information collection (CASIC) methods arerapidly replacing traditional "paper and pencil" survey procedures.Researchers now apply computer technologies at every step of thesurvey process, from automating interviews and computerizing datacollection to data capture and preparation. CASIC techniques arereshaping today's survey research and methodology --and redefiningtomorrow's. Computer Assisted Survey Information Collection is the mostup-to-date and authoritative resource available on CASIC methodsand issues. Its comprehensive treatment provides the scope neededto evaluate past development and implementation of CASIC designs,to anticipate its future directions, and to identify new areas forresearch and development. Written in an array of evidentiary stylesby more than 60 leading CASIC practitioners from numerousdisciplines, this coherently organized volume: * Covers CASIC development and its integration into existingdesigns and organizations * Discusses instrument development and design * Examines survey design issues, including the incorporation ofexperiments * Discusses case management of automated survey systems * Evaluates training and supervision of computer assistedinterviewers * Reviews self-administered surveys, including optically scannablemail surveys * Considers emerging technologies, such as voice recognition,pen-CASIC, and the Web as a data collection tool. Supplemented with copious tables, figures, and references as wellas an extensive glossary, Computer Assisted Survey InformationCollection provides a solid foundation in CASIC for seasonedresearch-survey practitioners and graduate students across a broadspectrum of social science disciplines.
Download or read book Optimizing Current Practices in E Services and Mobile Applications written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2018-01-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an ideal resource for professionals, researchers, academicians, and industry consultants with an interest in the emergence of e-services.
Download or read book Data Driven Personas written by Bernard J. Jansen and published by Springer Nature. This book was released on 2022-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.
Download or read book Neuroeconomics and the Decision Making Process written by Christiansen, Bryan and published by IGI Global. This book was released on 2016-03-17 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.
Download or read book Applied Choice Analysis written by David A. Hensher and published by Cambridge University Press. This book was released on 2015-06-11 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this popular book brings students fully up to date with the latest methods and techniques in choice analysis. Comprehensive yet accessible, it offers a unique introduction to anyone interested in understanding how to model and forecast the range of choices made by individuals and groups. In addition to a complete rewrite of several chapters, new topics covered include ordered choice, scaled MNL, generalized mixed logit, latent class models, group decision making, heuristics and attribute processing strategies, expected utility theory, and prospect theoretic applications. Many additional case studies are used to illustrate the applications of choice analysis with extensive command syntax provided for all Nlogit applications and datasets available online. With its unique blend of theory, estimation, and application, this book has broad appeal to all those interested in choice modeling methods and will be a valuable resource for students as well as researchers, professionals, and consultants.
