Download or read book Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central Eastern Europe written by Conference on Marketing and Business Strategies for Central & Eastern Europe (16, 2008, Wien) and published by . This book was released on 2008 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 9th annual conference on marketing and business strategies for Central Eastern Europe December 5 7 2001 Vienna Austria written by Petr Chadraba and published by . This book was released on 2001 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 4th Annual Proceedings of the Conference on Marketing Strategies for Central and Eastern Europe December 4 6 1996 Vienna Austria written by Petr Chadraba and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 12th Annual Conference on Marketing and Business Strategiesfor Central Eastern Europe Vienna December 2 4 2004 written by Petr Chadraba and published by . This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ECKM 2015 Proceedings of the 16th European Conference on Knowledge Management written by Juan Gabriel Cegarra and published by Academic Conferences Limited. This book was released on 2012 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Business Strategies for Economies in Transition written by Petr G. Chadraba and published by Cambridge Scholars Publishing. This book was released on 2020-10-27 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book of readings, Business Strategies for Economies in Transition, is a collection of papers describing various business issues as they occurred during the economic transitions in Central and Eastern European countries. The book’s sections are organized along the typical academic business disciplines – Marketing Management, Advertising, Finance and Banking and Human Resource Management. This organization allows professors from various disciplines to focus on articles within the area of their specific interest. The Maculan case is a multifaceted exercise. The scope is very broad, covering topics such as management, multi cultural environment, changing regulations, and corporate growth, to name a few. The accompanying Teaching Note gives some classroom guidance on how to approach this case. However, educators may find other issues in this case worth discussing with students. While the readings are from CEE countries, we feel that much of the material can and should be used when looking at other economies, be they in transition or in the process of economic development. There are many countries that are in one of these two stages. Many of the problems addressed in this book are relevant to developing economies. Any major change in the economic system, be that transition or development, impacts people. As such, the response of the population will directly influence the chance of a successful transformation.
Download or read book Proceedings of IAC 2017 in Vienna written by group of authors and published by Czech Institute of Academic Education. This book was released on 2017-08-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017
Download or read book Clusters in Automotive and Information Communication Technology written by Paul J.J. Welfens and published by Springer Science & Business Media. This book was released on 2014-07-08 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information & communication technology (ICT) and the automotive sector are two of the most important industries in the EU and the US. The EU’s eastern expansion and economic globalization have reinforced competition on the one hand; on the other hand the importance of outsourcing and off-shoring has increased. Against this background the intensification of innovation dynamics becomes crucial – and with them the role of regional innovation clusters. The analysis examines seven regions and six EU countries. The focus is on cluster and network dynamics in both industries, as regional ICT clusters are playing an increasingly central role in many European regions. Specialization and structural change in the automotive sector are highlighted, and new strategic approaches for multinational companies and changes in policy options are identified.
Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Download or read book Foreign Direct Investment in Central and Eastern Europe written by Svetla Trifonova Marinova and published by Routledge. This book was released on 2018-01-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003. Covering a diverse range of countries such as Bulgaria, the Czech Republic, Hungary, Poland, Slovakia, Slovenia and Russia, as well as referring to the characteristics of the region as a whole, this book examines the inflow and outflow of foreign direct investment from both home and host company and country perspectives. By analyzing foreign direct investment in terms of process, content and context, the book provides a holist approach towards direct foreign investment in the transitional context of Central and Eastern Europe, embracing both macro- and micro-economic perspectives of the process.
Download or read book ECKM 2012 Proceedings of the 13th European Conference on Knowledge Management written by Juan Gabriel Cegarra and published by Academic Conferences Limited. This book was released on 2012 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1st International Conference on Management and Business ICoMB 2022 written by Budi Setiawan and published by Springer Nature. This book was released on 2023-05-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Universitas Sarjanawiyata Tamansiswa proudly invites all students, researchers, lecturers, and practitioners to participate in the International Conference on Management and Business (ICoMB). This hybrid conference is a part of an annual event called International Management Week (IMW) hosted by Universitas Sarjanawiyata Tamansiswa will be held in Yogyakarta, Indonesia on October 31, 2022. The conference theme is Empowering Small and Medium Enterprises. ICoMB aims to provide a venue for scholars to share their knowledge in the field of management and business-related areas internationally through research and best practice outcomes presentation to promote learning from each other by exchanging insights and strengthening the network.
Download or read book International Business written by C. Millar and published by Springer. This book was released on 2016-01-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixth volume in the Academy of International Buiness Series presents leading-edge research on contemporary themes in international business. Part one explores several of the major issues that currently face multinational enterprises: government policy, the Asia crisis, knowledge and technology management, corporate-subsidiary relations, strategies for small firms and the impact of the technological revolution. Part Two of the volume examines the impact of foreign direct investment, FDI. Written by a range of international contributors, a key focus of these papers is the particular issues relating to foreign investment in the emerging markets of Central and Eastern Europe and South-East Asia.
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Proceedings of the 14th European Conference on Knowledge Management written by Brigita Janiūnaitė and published by Academic Conferences Limited. This book was released on 2013-01-09 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The University of Jyvaskyla is proud to welcome the 12th edition of the European Conference in Cyber Warfare to Jyvaskyla. We intend to make this event as enjoyable as possible both on scientific and human aspects. As in previous years, ECCWS will address elements of both theory and practice of all aspects of Information Warfare and Security, and offers an opportunity for academics, practitioners and consultants involved in these areas to come together and exchange ideas. We also wish to attract operational papers dealing with the critical issue that the modern world has to face regarding the evolution of cyberwarfare capabilities development by nation states. The programme for the event promises an extensive range of peer-reviewed papers, networking opportunities and presentations from leaders in the field."
Download or read book ICMLG2014 Proceedings of the 2nd International Conference on Management Leadership and Governance written by Philip Arthur Dover and published by Academic Conferences Limited. This book was released on 2014-01-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
