Download or read book Digital Trust written by Barry Connolly and published by Bloomsbury Publishing. This book was released on 2020-02-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Download or read book Privacy Trust and Social Media written by Joanna Olga Paliszkiewicz and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Trust is important - it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Privacy, Trust and Social Media aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues"--
Download or read book Privacy as Trust written by Ari Ezra Waldman and published by . This book was released on 2018-03-29 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proposes a new way of thinking about information privacy that leverages law to protect disclosures in contexts of trust.
Download or read book Security and Trust in Online Social Networks written by Barbara Carminati and published by Morgan & Claypool Publishers. This book was released on 2013-12-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The enormous success and diffusion that online social networks (OSNs) are encountering nowadays is vastly apparent. Users' social interactions now occur using online social media as communication channels; personal information and activities are easily exchanged both for recreational and business purposes in order to obtain social or economic advantages. In this scenario, OSNs are considered critical applications with respect to the security of users and their resources, for their characteristics alone: the large amount of personal information they manage, big economic upturn connected to their commercial use, strict interconnection among users and resources characterizing them, as well as user attitude to easily share private data and activities with strangers. In this book, we discuss three main research topics connected to security in online social networks: (i) trust management, because trust can be intended as a measure of the perception of security (in terms of risks/benefits) that users in an OSN have with respect to other (unknown/little-known) parties; (ii) controlled information sharing, because in OSNs, where personal information is not only connected to user profiles, but spans across users' social activities and interactions, users must be provided with the possibility to directly control information flows; and (iii) identity management, because OSNs are subjected more and more to malicious attacks that, with respect to traditional ones, have the advantage of being more effective by leveraging the social network as a new medium for reaching victims. For each of these research topics, in this book we provide both theoretical concepts as well as an overview of the main solutions that commercial/non-commercial actors have proposed over the years. We also discuss some of the most promising research directions in these fields.
Download or read book Privacy Trust and Social Media written by Joanna Paliszkiewicz and published by Taylor & Francis. This book was released on 2023-11-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.
Download or read book Trust in Social Media written by Jiliang Tang and published by Springer Nature. This book was released on 2022-06-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification. With trust, we make the mental shortcut by directly seeking information from trustees or trusted entities, which serves a two-fold purpose: without being overwhelmed by excessive information (i.e., mitigated information overload) and with credible information due to the trust placed on the information provider (i.e., increased information credibility). Therefore, trust is crucial in helping social media users collect relevant and reliable information, and trust in social media is a research topic of increasing importance and of practical significance. This book takes a computational perspective to offer an overview of characteristics and elements of trust and illuminate a wide range of computational tasks of trust. It introduces basic concepts, deliberates challenges and opportunities, reviews state-of-the-art algorithms, and elaborates effective evaluation methods in the trust study. In particular, we illustrate properties and representation models of trust, elucidate trust prediction with representative algorithms, and demonstrate real-world applications where trust is explicitly used. As a new dimension of the trust study, we discuss the concept of distrust and its roles in trust computing.
Download or read book Privacy and Social Media written by Ashley Nicole and published by Mason Crest Publishers. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social media facilitates the creation and sharing of information and ideas online, through electronic devices like smart phones, laptops, personal computers, or tablets. Today, an estimated 2.8 billion people around the world use social media networks such as Facebook, YouTube, Snapchat, or Instagram to engage with friends, family members, and even strangers. Yet, the growing role of social media in everyday life has raised challenging questions about privacy, advertising, and the effect on young people that are addressed in this book. The Contemporary Issues Pro-Con series is to give young readers a better understanding of major social issues today. Each book examines four key questions related to a controversial topic, with essays that detail the most commonly heard arguments on both sides of the discussion. The arguments contained within are supported by data from experts as well as nonpartisan reports, allowing to reader to make his or her own informed decision on the issue"--Back cover.
Download or read book Trust Privacy and Security in Digital Business written by Simone Fischer-Hübner and published by Springer Nature. This book was released on 2021-08-31 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume LNCS 12927 constitutes the papers of the 18th International Conference on Trust, Privacy and Security in Digital Business, TrustBus 2021, held in September 2021 as part of the DEXA 2021 conference. The event was held virtually due to COVID-19 pandemic. The 11 full papers presented were carefully reviewed and selected from 30 submissions regarding advancements in the state of the art and practice of trust and privacy in digital business. The papers are organized in topical sections: Trust Evaluation; Security Risks; Web Security; Data Protection and Privacy Controls; and Privacy and Users
Download or read book Always On written by Naomi S. Baron and published by Oxford University Press. This book was released on 2010-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Always On, Naomi S. Baron reveals that online and mobile technologies--including instant messaging, cell phones, multitasking, Facebook, blogs, and wikis--are profoundly influencing how we read and write, speak and listen, but not in the ways we might suppose. Baron draws on a decade of research to provide an eye-opening look at language in an online and mobile world. She reveals for instance that email, IM, and text messaging have had surprisingly little impact on student writing. Electronic media has magnified the laid-back "whatever" attitude toward formal writing that young people everywhere have embraced, but it is not a cause of it. A more troubling trend, according to Baron, is the myriad ways in which we block incoming IMs, camouflage ourselves on Facebook, and use ring tones or caller ID to screen incoming calls on our mobile phones. Our ability to decide who to talk to, she argues, is likely to be among the most lasting influences that information technology has upon the ways we communicate with one another. Moreover, as more and more people are "always on" one technology or another--whether communicating, working, or just surfing the web or playing games--we have to ask what kind of people do we become, as individuals and as family members or friends, if the relationships we form must increasingly compete for our attention with digital media? Our 300-year-old written culture is on the verge of redefinition, Baron notes. It's up to us to determine how and when we use language technologies, and to weigh the personal and social benefits--and costs--of being "always on." This engaging and lucidly-crafted book gives us the tools for taking on these challenges.
Download or read book Roles Trust and Reputation in Social Media Knowledge Markets written by Elisa Bertino and published by Springer. This book was released on 2014-09-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge and expertise, especially of the kind that can shape public opinion, have been traditionally the domain of individuals holding degrees awarded by higher learning institutions or occupying formal positions in notable organizations. Expertise is validated by reputations established in an institutionalized marketplace of ideas with a limited number of “available seats” and a stringent process of selection and retention of names, ideas, topics and facts of interest. However, the social media revolution, which has enabled over two billion Internet users not only to consume, but also to produce information and knowledge, has created a secondary and very active informal marketplace of ideas and knowledge. Anchored by platforms like Wikipedia, YouTube, Facebook and Twitter, this informal marketplace has low barriers to entry and has become a gigantic and potentially questionable, knowledge resource for the public at large. Roles, Trust and Reputation in Social Media Knowledge Markets will discuss some of the emerging trends in defining, measuring and operationalizing reputation as a new and essential component of the knowledge that is generated and consumed online. The book will propose a future research agenda related to these issues. The ultimate goal of research agenda being to shape the next generation of theoretical and analytic strategies needed for understanding how knowledge markets are influenced by social interactions and reputations built around functional roles. The authors, including leading scholars and young innovators, will share with the readers some of the main lessons they have learned from their own work in these areas and will discuss the issues, topics and sub-areas that they find under-studied or that promise the greatest intellectual payoff in the future. The discussion will be placed in the context of social network analysis and “big data” research. Roles, Trust and Reputation in Social Media Knowledge Markets exposes issues that have not been satisfactorily dealt with in the current literature, as the research agenda in reputation and authorship is still emerging. In a broader sense, the volume aims to change the way in which knowledge generation in social media spaces is understood and utilized. The tools, theories and methodologies proposed by the contributors offer concrete avenues for developing the next generation of research strategies and applications that will help: tomorrow’s information consumers make smarter choices, developers to create new tools and researchers to launch new research programs.
Download or read book Social Media and Trust written by Joanna Paliszkiewicz and published by Informing Science. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers and practitioners alike often overlook the vital relationship between trust and social media. ... Authors Joanna Paliszkiewicz and Alex Koohang charted a course to explore this abyss with a view to answering the question how does trust influence the use of social media. [i]Dr. John P. Girard, Peyton Anderson Endowed Chair in Information Technology, Middle Georgia State University[/i] The authors have done an excellent job in explaining how trust plays a significant role in social media. The book begins with a thorough overview of social media to its applications in learning, business, and an analysis of social media and trust. The second part of the book uses data from four different countries to answer multiple valid and vital research questions dealing with social media and trust, including an instrument that measures trust variables. This book presents some meaningful work on how the integration of social media and trust can best be developed. The authors apply their backgrounds in information technology, knowledge management, trust, and business to generate some provocative and instructive guidance to the readers on how to best leverage knowledge internally and externally to meet the organizational strategic goals. [i]Dr. Jay Liebowitz, Distinguished Chair of Applied Business and Finance, Harrisburg University of Science and Technology
Download or read book Data Privacy and Trust in Cloud Computing written by Theo Lynn and published by Springer Nature. This book was released on 2020-10-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book brings together perspectives from multiple disciplines including psychology, law, IS, and computer science on data privacy and trust in the cloud. Cloud technology has fueled rapid, dramatic technological change, enabling a level of connectivity that has never been seen before in human history. However, this brave new world comes with problems. Several high-profile cases over the last few years have demonstrated cloud computing's uneasy relationship with data security and trust. This volume explores the numerous technological, process and regulatory solutions presented in academic literature as mechanisms for building trust in the cloud, including GDPR in Europe. The massive acceleration of digital adoption resulting from the COVID-19 pandemic is introducing new and significant security and privacy threats and concerns. Against this backdrop, this book provides a timely reference and organising framework for considering how we will assure privacy and build trust in such a hyper-connected digitally dependent world. This book presents a framework for assurance and accountability in the cloud and reviews the literature on trust, data privacy and protection, and ethics in cloud computing.
Download or read book Media Trust in a Digital World written by Thomas Osburg and published by Springer Nature. This book was released on 2019-11-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
Download or read book Public Response to Alerts and Warnings Using Social Media written by National Research Council and published by National Academies Press. This book was released on 2013-02-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings-an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is known about how the public responds to alerts and warnings; the implications of what is known about such public responses for the use of social media to provide alerts and warnings to the public; and approaches to enhancing the situational awareness of emergency managers. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps summarizes presentations made by invited speakers, other remarks by workshop participants, and discussions during parallel breakout sessions. It also points to potential topics for future research, as well as possible areas for future research investment, and it describes some of the challenges facing disaster managers who are seeking to incorporate social media into regular practice.
Download or read book The Routledge Handbook of Privacy and Social Media written by Sabine Trepte and published by Taylor & Francis. This book was released on 2023-06-27 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the basis for contemporary privacy and social media research and informs global as well as local initiatives to address issues related to social media privacy through research, policymaking, and education. Renowned scholars in the fields of communication, psychology, philosophy, informatics, and law look back on the last decade of privacy research and project how the topic will develop in the next decade. The text begins with an overview of key scholarship in online privacy, expands to focus on influential factors shaping privacy perceptions and behaviors – such as culture, gender, and trust – and continues with specific examinations of concerns around vulnerable populations such as children and older adults. It then looks at how privacy is managed and the implications of interacting with artificial intelligence, concluding by discussing feasible solutions to some of the more pressing questions surrounding online privacy. This handbook will be a valuable resource for advanced students, scholars, and policymakers in the fields of communication studies, digital media studies, psychology, and computer science. Chapter 22 and Chapter 30 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Download or read book Analyzing and Securing Social Networks written by Bhavani Thuraisingham and published by CRC Press. This book was released on 2016-04-06 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing and Securing Social Networks focuses on the two major technologies that have been developed for online social networks (OSNs): (i) data mining technologies for analyzing these networks and extracting useful information such as location, demographics, and sentiments of the participants of the network, and (ii) security and privacy technolo
Download or read book Obfuscation written by Finn Brunton and published by MIT Press. This book was released on 2015-09-04 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we can evade, protest, and sabotage today's pervasive digital surveillance by deploying more data, not less—and why we should. With Obfuscation, Finn Brunton and Helen Nissenbaum mean to start a revolution. They are calling us not to the barricades but to our computers, offering us ways to fight today's pervasive digital surveillance—the collection of our data by governments, corporations, advertisers, and hackers. To the toolkit of privacy protecting techniques and projects, they propose adding obfuscation: the deliberate use of ambiguous, confusing, or misleading information to interfere with surveillance and data collection projects. Brunton and Nissenbaum provide tools and a rationale for evasion, noncompliance, refusal, even sabotage—especially for average users, those of us not in a position to opt out or exert control over data about ourselves. Obfuscation will teach users to push back, software developers to keep their user data safe, and policy makers to gather data without misusing it. Brunton and Nissenbaum present a guide to the forms and formats that obfuscation has taken and explain how to craft its implementation to suit the goal and the adversary. They describe a series of historical and contemporary examples, including radar chaff deployed by World War II pilots, Twitter bots that hobbled the social media strategy of popular protest movements, and software that can camouflage users' search queries and stymie online advertising. They go on to consider obfuscation in more general terms, discussing why obfuscation is necessary, whether it is justified, how it works, and how it can be integrated with other privacy practices and technologies.
