Download or read book Principles of Casino Marketing written by Anthony F. Lucas and published by . This book was released on 2008-01-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Casino Operations Management written by Jim Kilby and published by Wiley. This book was released on 2006-06-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of: Current high-roller marketing tactics and their effect on profitability The effect of popular money management systems on casino profits The initial development process of an Indian casino Studies designed to identify the patronage motives of gamblers, including those of riverboat customers Slot club design: player rating issues, point accumulation schemes, and more Principles of casino floor design: managing table game and slot location Studies designed to measure the profit contribution of popular slot promotions Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.
Download or read book Gambling Advertising written by Barrie Gunter and published by Emerald Group Publishing. This book was released on 2019-04-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.
Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Download or read book Contemporary Casino Table Game Design written by Eliot Jacobson and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book In the Pursuit of Winning written by Masood Zangeneh and published by Springer Science & Business Media. This book was released on 2007-11-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: As gambling become ever more ubiquitous, more people are risking their finances, family lives, and health in their desire to be the winner that takes it all. This book brings together an international panel of experts to present a wide variety of perspectives on problem gambling, and test popular addiction and disease models in the field. Early chapters examine the psychology of gambling, before moving on to the pastime’s associated irrational ideas. The seven chapters in the second half are devoted to evidence-based interventions from a variety of clinical orientations. Case examples, Q&A sections, and a glossary add extra readability to the coverage.
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Download or read book Principles and Practice of Sport Management written by Lisa Pike Masteralexis and published by Jones & Bartlett Learning. This book was released on 2005 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the skill sets needed by the professional sports manager, and surveys the various subdisciplines within the sports management field. The 21 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. The second edition u
Download or read book Indian Gaming written by and published by . This book was released on 2008-07 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Responsible Gambling written by Howard J. Shaffer and published by Oxford University Press. This book was released on 2019-09-02 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Responsible gambling" refers to a range of strategies, initiatives, and activities introduced by gambling regulators, policymakers, and industry operators to reduce gambling-related harms. There is an absence of agreement about the definition of responsible gambling among these parties, and stakeholders' experiences reflect varied and often conflicting positions about the development, implementation, and maintenance of existing responsible gambling programs. Complicating these issues further, there is little empirical evidence supporting the current crop of responsible gambling activities. Consequently, there is a pressing need to bring together key similarities and differences associated with disparate stakeholder groups. Responsible Gambling: Primary Stakeholder Perspectives will inform and better ground both current and future debates focused on the topic of responsible gambling and its intended outcomes. Chapters address responsible gambling from the perspective of five groups of complementary stakeholders: scientists/researchers; clinicians; gambling operators; public policy makers/regulators; and recovering gamblers. Contributors address responsible gambling through the lens of the Reno Model, an approach that emphasizes the importance of stakeholders working together and using evidence-based methods to reduce gambling-related harms. Building upon and expanding the Reno Model and addressing conflicts and ethical compromises so that these programs can achieve their intended objectives (reducing the worldwide rate of gambling-related harms), Responsible Gambling will be of value to scientists, clinicians, policy makers, regulators, and industry operators interested in responsible gambling strategies and activities.
Download or read book How the South Joined the Gambling Nation written by Michael Nelson and published by LSU Press. This book was released on 2007-09 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A national map of legalized gambling from 1963 would show one state, Nevada, with casino gambling and no states with lotteries. Today's map shows eleven commercial casino states, most of them along the Mississippi River, forty-two states with state-owned lotteries, and racetrack betting, slot-machine parlors, charitable bingo, and Native American gambling halls flourishing throughout the nation. For the past twenty years, the South has wrestled with gambling issues. In How the South Joined the Gambling Nation, Michael Nelson and John Lyman Mason examine how modern southern state governments have decided whether to adopt or prohibit casinos and lotteries. Nelson and Mason point out that although the South participated fully in past gambling eras, it is the last region to join the modern movement embracing legalized gambling. Despite the prevalence of wistful, romantic images of gambling on southern riverboats, the politically and religiously conservative ideology of the modern South makes it difficult for states to toss their chips into the pot. The authors tell the story of the arrival or rejection of legalized gambling in seven southern states -- Mississippi, Louisiana, Tennessee, South Carolina, Georgia, Arkansas, and Alabama. The authors suggest that some states chose to legalize gambling based on the examples of other nearby states, as when Mississippi casinos spurred casino legalization in Louisiana and the Georgia lottery inspired lottery campaigns in neighboring South Carolina, Alabama, and Tennessee. Also important was the influence of Democratic policy entrepreneurs, such as Zell Miller in Georgia, Don Siegelman in Alabama, and Edwin Edwards in Louisiana, who wanted to sell the idea of gambling in order to sell themselves to voters. At the same time, each state had its own idiosyncrasies, such as certain provisions of their state constitutions weighing heavily as a factor. Nelson and Mason show that the story of gambling's spread in the South exemplifies the process of state policy innovation. In exploring how southern states have weighed the moral and economic risk of legalizing gambling, especially the political controversies that surround these discussions, Nelson and Mason employ a suspenseful, fast-paced narrative that echoes the oftentimes hurried decisions made by state legislators. Although each of these seven states fought a unique battle over gambling, taken together, these case studies help tell the larger story of how the South -- sometimes reluctantly, sometimes enthusiastically -- decided to join the gambling nation.
Download or read book Fortune s Formula written by William Poundstone and published by Hill and Wang. This book was released on 2010-06-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1956, two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory—the basis of computers and the Internet—to the problem of making as much money as possible, as fast as possible. Shannon and MIT mathematician Edward O. Thorp took the "Kelly formula" to Las Vegas. It worked. They realized that there was even more money to be made in the stock market. Thorp used the Kelly system with his phenomenally successful hedge fund, Princeton-Newport Partners. Shannon became a successful investor, too, topping even Warren Buffett's rate of return. Fortune's Formula traces how the Kelly formula sparked controversy even as it made fortunes at racetracks, casinos, and trading desks. It reveals the dark side of this alluring scheme, which is founded on exploiting an insider's edge. Shannon believed it was possible for a smart investor to beat the market—and William Poundstone's Fortune's Formula will convince you that he was right.
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Places of the Heart written by Colin Ellard and published by Bellevue Literary Press. This book was released on 2015-08-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library of Science Book Club selection Discover magazine “What to Read” selection “A really great book.” —IRA FLATOW, Science Friday “One of the finest science writers I’ve ever read.” —Los Angeles Times “Ellard has a knack for distilling obscure scientific theories into practical wisdom.” —New York Times Book Review “[Ellard] mak[es] even the most mundane entomological experiment or exegesis of psychological geekspeak feel fresh and fascinating.” —NPR “Colin Ellard is one of the world’s foremost thinkers on the neuroscience of urban design. Here he offers an entirely new way to understand our cities—and ourselves.” —CHARLES MONTGOMERY, author of Happy City: Transforming Our Lives Through Urban Design Our surroundings can powerfully affect our thoughts, emotions, and physical responses, whether we’re awed by the Grand Canyon or Hagia Sophia, panicked in a crowded room, soothed by a walk in the park, or tempted in casinos and shopping malls. In Places of the Heart, Colin Ellard explores how our homes, workplaces, cities, and nature—places we escape to and can’t escape from—have influenced us throughout history, and how our brains and bodies respond to different types of real and virtual space. As he describes the insight he and other scientists have gained from new technologies, he assesses the influence these technologies will have on our evolving environment and asks what kind of world we are, and should be, creating. Colin Ellard is the author of You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall. A cognitive neuroscientist at the University of Waterloo and director of its Urban Realities Laboratory, he lives in Kitchener, Ontario.
Download or read book Casino Host Goals written by jackie parker and published by . This book was released on 2019-04-03 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read this book and you will have a road-map for success as you create or improve your Player Development program, in the context of your Casino Marketing strategy. It belongs on the shelf of any Executive in Casino Management who wants to drive revenue from a strategic approach to PD. For your Player Development team to drive revenue, you have to set the targets and provide all of the tools and techniques that will ensure success. This book is written from experience, and you will benefit from the hits and misses of your peers!TABLE OF CONTENTSIntroductionHow to take a Strategic Approach to PDWhat are the steps?Setting Your First GoalSMART goalsHow to Keep MomentumSetting Financial RewardsThe Importance of PaceActive GoalsInactive GoalsRetention GoalsContact GoalsNew Player GoalsAcquisition GoalsInvestment GoalsMiscellaneous GoalsFinal ThoughtsA List of Sample GoalsGlossaryThe practical steps in this book came from 10 years of working with Player Development professionals across the USA. Including those who use PowerHost, a host contact management system that drives Host Goals. Visit www.harvesttrends.com to learn more, connect to the author at https://www.linkedin.com/in/jackieparker/
Download or read book Entertainment Tourism written by Jian Ming Luo and published by Routledge. This book was released on 2017-11-06 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the concept of entertainment and tourism in the global environment, focusing on entertainment tourism development in Las Vegas, USA and Macau, China. Macau has become one of the most famous gaming destinations in the world, now surpassing Las Vegas in terms of gaming revenue. This book explores the market for entertainment tourism market and major trends, such as Virtual Reality, as well as the experience of tourists using entertainment products. This book is a valuable resource not only for social science researchers, but also for those in related fields, such as entertainment service providers and tourism officers, among many others.
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
