Download or read book Primalbranding written by Patrick Hanlon and published by Simon and Schuster. This book was released on 2006-02-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Download or read book Primal Credo written by Derek Vreeland and published by . This book was released on 2011-04-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primal Credo is a fresh, modern reading of the Apostles' Creed. Some followers of Christ have never heard of the creed and others recite the creed Sunday after Sunday without giving it much thought. This book will help you grow in faith if you are a new Christian or a seasoned saint. Enter into the creed and discover your DNA as a believer in Jesus Christ. The Apostles' Creed is an entry point into God's story. From "I believe in God, the Father almighty, creator of heaven and earth" to "I believe in...the resurrection of the body and the life everlasting" the Apostles' Creed provides a helpful synopsis of God's story recorded in Scripture. Both the creed and the Scriptures are gifts from the historic church to the contemporary church. The creed works to keep us focused on the big ideas of the Bible, namely God the Father, Son, and Holy Spirit. The creed has been around nearly as long as there has been a Christian Church and for centuries followers of Christ have looked to the creed as a guide to weed out wrong ideas about God, creation, Jesus, salvation, and the end of human history. This book offers a compelling reflection on the Apostles' Creed, guiding the reader through the language of the creed without big, hard-to-understand, theological words. Primal Credo allows everyday Christians to understand and live out the essentials of the Christian faith. Book reviews: Postmodern people are happily rediscovering spirituality, but must wonder if or where faith might find authentic roots. Vreeland's guidance through the Creed offers a fresh connection to the apostolic faith and community. These meditations take us to the heart of how Jesus' early disciples understood his message and still bear witness to it today. -Brad Jersak , Author / Teacher, Fresh Wind Christian Fellowship, Abbotsford, British Columbia In Primal Credo, Derek Vreeland offers the world an engaging reading of the Apostles' Creed. He writes well and crafts vivid images to convey the power and importance of a creed that many repeat weekly without reflecting on its true meaning. He weaves theological reflection around illustrations drawn from the best of modern and ancient sources. To drive home his writing, Vreeland ends each chapter with discussion questions that will help individuals and groups to go deeper in their own journey with God. I happily endorse Primal Credo and hope that it gains a wide audience. -Brian D. Russell, Ph.D., Professor of Biblical Studies, Asbury Theological Seminary, Orlando, Florida Don't just read this book. Live it. In Primal Credo, Derek Vreeland provides a vehicle for personal and group study. Witty, scholarly, pastoral and above all, accessible, Primal Credo gives professional and layman alike a deeply personal interaction with a touchstone of the Christian faith. Today the creed is finding whole new audiences as Christians rediscover its pithy encapsulation of orthodoxy. In this concise study, Vreeland proves an apt and engaging companion for that discovery. -Walter Rogero, Pastor, Calvary Gospel Church of the Assemblies of God, Arlington, Virginia If you desire to go deeper in your walk with God, Primal Credo is a must read. This book is relevant and thoughtful. As Christians, we too often look for the new and the trendy while paying little attention to the power of the past. Derek has provided a livable guide from an ancient creed, one that can help you personally reconnect with, and find new meaning from, the basic theological foundations of the Christian faith. I highly recommend this book. -Dr. Stephen Gray, Church Planting Director, Free Methodist Church, Austin, Texas

Download or read book Mile Zero written by Thomas Sanchez and published by Vintage. This book was released on 2011-08-03 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mile zero" marks the location of Key West -- the island that defines the end of the American road, the cultural junction where Anglo-Saxon, Latin, and Afro worlds collide. On this island, with its cruel legacy of slave trade and Latin revolution, and its turbulent present of marijuana millionaires, threadbare illegal immigrants, and hard-luck treasure hunters, lives St. Cloud, an American expatriated in his own country, a fugitive from the unresolved anguish of his generation. Chronicling St. Cloud's dangerous reawakening, Mile Zero illuminates the inward and outward tumult of our time in a huge, startling, and profoundly felt novel.

Download or read book Jazz written by John Shand and published by UNSW Press. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the unique developments in Australian jazz over the last twenty years. Through interview, anecdote and analysis, music critic John Shand describes Australia's key players.

Download or read book For Such a Time as This written by Kenneth L. Vaux and published by Wipf and Stock Publishers. This book was released on 2013-07-31 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third volume of Ken Vaux's memoirs covers the calendar year of 2012 which focused on (1) teaching in the Evanston church as this body struggled to be both evangelical in theology and oriented to social justice in the community. We searched together for having what it takes to be a "University Church"--preaching and teaching a credible and relevant message and living out a vital witness; seeking honest responses to issues in church and state such as homosexuality, embodying concern for the poor and lively ministry in the neighborhoods of the parish. (2) That community was confronted with belief crisis and ethical challenge during the year with eight gun-killings of young people. The churches now had to move beyond the prevalent complacency, confront the racisim and disregard for the poor disband the apartheid of the village that existed even in black and white Ministeria and get real with what an interfaith community had to do to leaven and heal its own backyard. (3) For Such a Time as This also deals with global and national political issues such as an unwinding war in Iraq and Afghanistan and a new one arising in Syria--biblical theology being put to the test--and the provocative election of 2012 as the theological imagination was stirred by candidates Obama and Romney.

Download or read book America written by and published by . This book was released on 1923 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Jesuit review of faith and culture," Nov. 13, 2017-

Download or read book Forum and Column Review written by and published by . This book was released on 1935-07 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Forum and Century written by and published by . This book was released on 1935 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Old Testament Theology The theology of Israel s historical traditions written by Gerhard von Rad and published by Westminster John Knox Press. This book was released on 2001-01-01 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This republication of a classic work contains a new introduction by Walter Brueggemann that places Gerhard von Rad's work within the context of German theology, Old Testament theology, and the history of interpretation of the Old Testament. In Old Testament Theology, von Rad applies the most advanced results of form criticism to develop a new understanding of the Bible. His original approach is now available once again in English. The Old Testament Library provides fresh and authoritative treatments of important aspects of Old Testament study through commentaries and general surveys. The contributors are scholars of international standing.

Download or read book The Most Important Words of Jesus written by Gerhard Lohfink and published by Liturgical Press. This book was released on 2023-07-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Jesus taught through his preaching made an unforgettable impression upon his disciples. But it was the many succinctly formulated sayings of Jesus that stood out from the start because of their clear structure and vividness. In The Most Important Words of Jesus, renowned scholar Gerhard Lohfink focuses on the power, beauty, and seriousness of these seventy central sayings of the Lord. When the Church confesses that Jesus is not only truly human but also truly God, that means he is the perfect image of God, God’s definitive word. It rests on the majestic claim that revealed itself, modestly, discreetly, and yet clearly, in every one of the seventy “sayings” or logia of Jesus. In this book, Lohfink helps us to understand what Jesus is talking about in these sharply defined words.

Download or read book Soul of a Democrat written by Thomas B. Reston and published by All Points Books. This book was released on 2018-05-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief history of the Democratic Party and the national ideals it has abandoned over time, thus losing its working class base—and its soul.

Download or read book The Century written by and published by . This book was released on 1929 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Century Monthly Magazine written by Josiah Gilbert Holland and published by . This book was released on 1929 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Forum and Column Review written by Lorettus Sutton Metcalf and published by . This book was released on with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Texts That Linger Words That Explode written by Walter Brueggemann and published by Fortress Press. This book was released on 2000-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Old Testament theologian extraordinaire reflects on the meaning of Israel's prophets for today's world.

Download or read book From Serra to Sancho written by Craig H. Russell and published by Oxford University Press. This book was released on 2012-03-29 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music in the California missions was a pluralistic combination of voices and instruments, of liturgy and spectacle, of styles and functions - and even of cultures - in a new blend that was non-existent before the Franciscan friars' arrival in 1769. This book explores aesthetic, stylistic, historical, cultural, theoretical, liturgical, and biographical aspects of this repertoire. It contains a "Catalogue of Mission Manuscripts," 150+ facsimiles, translations of primary documents, and performance-ready music reconstructions.

Download or read book The Word That Redescribes the World written by Walter Brueggemann and published by Fortress Press. This book was released on 2006-02-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last several years, Walter Brueggemann's writings have directly addressed the situation of Christian communities in today's globalized context, with its consumerist lifestyles, vast inequalities, and near-imperial exercises of power. His insights, forged in rugged encounters with the texts of the Old Testament, are sharp, painful, and indispensable. In the people Israel Brueggemann finds a model of an alternative community - anchored in YHWH, ever exploring new possibilities, and prophetically bent against empire. Part I: The Word Redescribing the World Part II: The Word Redefining the Possible Part III: The Word Shaping a Community of Discipleship