Download or read book Pricing Your Portraits written by Jeff Smith and published by Amherst Media. This book was released on 2015-04-20 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.

Download or read book How to Price Your Art written by Matt Tommey and published by Independently Published. This book was released on 2021-06-23 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Price Your Art is a comprehensive guide that enables visual artists to price their work confidently and with profit in mind. Whether you are new to pricing your art or have been an artist for years and are simply wanting to develop a pricing strategy for your art business, this book will give you everything you need. You can absolutely learn how to price your artwork with confidence inside the pages of this book. And I'd love to show you how, especially if you're still pricing your art based on what you "think" it's worth and constantly second-guessing yourself. Knowing how to price your art means the difference between barely making ends meet and actually making money with your art. It enables you to build your art business, create income and have the impact you dream of as an artist. It's the difference between an expensive hobby and a profitable business. If you're like most artists, knowing how to price your art is a constant frustration which takes the joy right out of creating. Add to that the confusion of trying to understand how things like where you live, the type of art you create and your experience level fit in to your pricing and it can be downright overwhelming! Thankfully, pricing your artwork doesn't have to be a mystery, anymore! Inside this book, I'll teach you: 7 Factors that Determine Art Pricing An Easy Pricing Formula for Pricing Your Art How to Make a Profit on Every Sale 5 Keys to Creating a Pricing Strategy Why Fear of Raising Your Prices is All In Your Head My Biggest Pricing Mistakes and How to Avoid Them Plus you'll be getting a copy of my Art Pricing Worksheet which will make pricing your art super easy for you. I'll also be covering important topics including: Why Uniqueness Commands Higher Prices How to Price for Retail, Wholesale & Consignment Perception Influences Pricing Accounting for Packing, Shipping & Taxes Where to Start If You've Never Sold Anything How to Create Multiple Price Points Knowing When to Increase Your Prices Should you list your prices on your website? Discounts & Bonuses Every day that goes by you're not pricing your art profitably is one more day that's costing you the time, money, freedom and impact you were designed to make in the world. The longer you keep doing this, the more money you're literally throwing down the drain.

Download or read book Worth Every Penny Build a Business That Thrills Your Customers and Still Charge What You re Worth written by Sarah Petty and published by Greenleaf Book Group. This book was released on 2012 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.

Download or read book Expat Journal Postcards from the Edge written by Stephen Dennstedt and published by . This book was released on 2012-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expat Journal: Postcards from the Edge, draws heavily from Mr. Dennstedt's travel blog of the same name. It chronicles his transition from commercial banker to expatriate and international photographer, and the events that led up to this life-altering change. Often witty and funny, it also touches on serious subjects: Death, divorce, Vietnam, Cuban cigars, Scotch Whisky, beautiful women and a little gecko named Pedro Gonzalez. It is hoped that this first volume will be part of an ongoing series.

Download or read book Impact Pricing written by Mark Stiving and published by Entrepreneur Press. This book was released on 2011-09-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

Download or read book The Digital Photography Book written by Scott Kelby and published by Rocky Nook, Inc.. This book was released on 2020-06-11 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Learn how to take professional-quality photographs using the same tricks today’s top photographers use (surprisingly, it’s easier than you’d think)!

This is a completely, totally updated version of the #1 best-selling digital photography book of all time! It’s the award winning, worldwide smash hit, written by Scott Kelby, that’s been translated into dozens of different languages.

Here’s how Scott describes this book’s brilliant premise: “If you and I were out on a shoot, and you asked me, ‘Hey, how do I get this flower to be in focus, with the background out of focus?,’ I wouldn’t stand there and give you a photography lecture. In real life, I’d just say, ‘Put on your zoom lens, set your f-stop to f/2.8, focus on the flower, and fire away.’ That’s what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I’ve learned just like I would with a friend—without all the technical explanations and techie photo speak.”

This isn’t a book of theory—full of confusing jargon and detailed concepts. This is a book on which button to push, which setting to use, and when to use it. With over 200 of the most closely guarded photographic “tricks of the trade,” this book gets you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos every time.

Each page covers a single concept that makes your photography better. Every time you turn the page, you’ll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you’re tired of taking shots that look “okay,” and if you’re tired of looking in photography magazines and thinking, “Why don’t my shots look like that?” then this is the book for you.

Download or read book The Photography Book written by Editors of Phaidon Press and published by Phaidon Press. This book was released on 1997-02-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to 500 photographers from the mid-19th century to today.

Download or read book The Travel Photography Book written by Scott Kelby and published by Rocky Nook, Inc.. This book was released on 2021-11-01 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Learn how to take professional-quality photographs when you travel, using the same tricks today’s top photographers use!

If you’ve ever dreamed of making such incredible travel photos that when your friends and family see them they say, “Wait a minute, this is your photo!? You took this?” then you’re holding the right book.

Scott Kelby, award-winning travel photographer and author of the best-selling digital photography book in history, shares all his secrets and time-tested techniques as he discusses everything from his go-to essential travel gear, to camera settings, to how to research before your trip, to the travel photography techniques that will help you capture truly captivating images on your trip.

Among many other topics, you’ll learn:

• What makes a great travel photo (including what to shoot and what to skip).

• Which lenses and accessories will get you the best results (including when to use them and why).

• How to post-process your images in Lightroom or Photoshop to get incredible results.

• Tips for getting great portraits of the locals and even how to get them to pose for your shots.

• When it makes more sense to use your cell phone’s camera instead.

• Travel photo recipes that show you the ingredients for creating specific types of travel shots.

• How to compose your travel images, how to keep your gear safe when traveling, and a ton of killer tips to help you create better travel images, and make your entire trip that much more fun.

It’s all here—Scott doesn’t hold anything back in this groundbreaking book that will help you take the type of travel images you’ve always dreamed of. There’s never been a travel photography book like it!

Download or read book 500 Poses for Photographing Full Length Portraits written by Michelle Perkins and published by Amherst Media. This book was released on 2015-06-22 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s the portrait photographer’s job to create a flattering—perhaps idealized—likeness of the subject in front of his or her lens. There are countless things to consider both technically and artistically in order to make that happen. One thing is for certain: The more you show in the portrait, the more of the body that you will need to carefully position and refine. Nowhere is this more true than when photographing a full-length subject. Every part of the body, from the hair to the tips of the toes, must be posed, clothed, lighted, and shaded in order to look its best. The truth is, most photographers have trouble with conceptualizing and carrying out their client’s full-length poses. They have their clients strike a pose and try to envision how to make it look natural, comfortable, and photogenic. Unfortunately, their attempts often result in a stiff, unflattering, flat, or just plain awkward presentation. This visual sourcebook features a wide range of full-length poses designed for men, women, teens, kids, and groups—in the studio and on location. Photographers will find examples of poses for subjects of all ages that work perfectly for any portrait style, from reserved to edgy and fashion-forward, in seated, standing, and reclining presentations. Featuring studio and location (indoor and outdoor) portraits from twenty heralded portrait pros, this book will allow photographers to find a pose to re-create with their client—and adventurous shooters can use a sample portrait as a springboard for a new pose they conceptualize to suit their unique client or one-of-a-kind portrait concept. Complete with text on posing basics, this book is an indispensable resource that you’ll turn to over and over again.

Download or read book On Camera Flash Techniques for Digital Wedding and Portrait Photography written by Neil Van Niekerk and published by Amherst Media. This book was released on 2015-11-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Acclaimed photographer an photo-educator Neil van Niekerk presents a revised and fully updated edition of his popular guide to using on-camera flash. With these simple techniques you'll be able to enhance the existing light, flatter your subjects, work more quickly, and minimize postproduction corrections by getting better images straight from the camera,"--page [4] of cover.

Download or read book Night Photography written by Lance Keimig and published by Taylor & Francis. This book was released on 2012-10-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Night photographers have one big thing in common: a true love of the dark. Rather than looking at night photography as an extension of daytime shooting with added complications, they embrace the unique challenges of nocturnal photography for the tremendous wealth of creative opportunities it offers. That's just what this book does. But if the idea of setting out into the deep, dark night with just your camera (and maybe a cup of coffee) gets your creative juices flowing, dive right in. Lance Keimig, one of the premier experts on night photography, has put together a comprehensive reference that will show you ways to capture images you never thought possible. If you have some experience with photography and have always wanted to try shooting at night, you'll learn the basics for film or digital shooting. If you're already a seasoned pro, you'll learn to use sophisticated techniques such as light painting and drawing, stacking images to create long star trails, and more. A chapter on the history of night photography describes the materials and processes that made night photography possible, and introduces the photographers who have defined night photography as an artistic medium. A chapter on how to use popular software packages such as Lightroom and Photoshop specifically with night time shots shows you how to make the final adjustments to your nocturnal creations. In this book you'll find history, theory, and lots of practical instruction on technique, all illustrated with clear, concise examples, diagrams and charts that reinforce the text, and inspiring color and black and white images from the author and other luminaries in the field, including Scott Martin, Dan Burkholder, Tom Paiva, Troy Paiva, Christian Waeber, Jens Warnecke and Cenci Goepel, with Foreword by Steve Harper.

Download or read book The Soft Touch written by and published by Amherst Media. This book was released on 2015-10-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image sharpness is one of photography’s yin/yang propositions. Soft focus can impair a photograph, and just as readily enhance it—in some cases, greatly enhance it. What we perceive as blur, as soft zones in a picture, function in very much the same manner as deep shadows or overexposed highlights. By minimizing or concealing certain details in the image by selectively throwing areas out of focus at will, the photographer can direct a viewer’s attention through the image as he or she intends. Like the rest stops in a piece of music, creatively manipulated zones of softness can totally govern a photograph’s overall impact. There are dozens of ways to selectively reduce sharpness in any part of an image, and three important reasons for a photographer to be fluent in his or her ability to create a soft-focus look: (1) to emphasize important picture details by subordinating or eliminating others; (2) to reduce or remove details of a subject that undermine a picture’s intent, and (3) to create a mood impression, an aura, that suggests something about a subject that doesn’t actually appear in the frame. In this book, Jim Cornfield surveys in detail the art of selectively using soft focus in your photography. Readers will learn about the history of soft-focus photography, then move to technical discussions for creating the effect in-camera (taking advantage of spherical aberrations, circles of confusion, and bokeh—the way a lens, due to its unique properties and specific aperture shape, renders image areas that lie outside of the focus range—often described as “good” or “bad” bokeh). Next, readers will move on to a study of post-capture image manipulations using Photoshop and third-party plugins in order to re-create traditional effects. Finally, the author includes an appendix of currently available optical and digital products intended for the creative application of soft-focus effects. Armed with the tools needed to produce a predictable soft-focus look, readers will be able to expand their photographic repertoire for enhanced artistic expression and stand-out work that will draw clients and generate client referrals.

Download or read book Humans of New York Stories written by Brandon Stanton and published by St. Martin's Press. This book was released on 2020-10-06 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times Bestseller! With over 500 vibrant, full-color photos, Humans of New York: Stories is an insightful and inspiring collection of portraits of the lives of New Yorkers. Humans of New York: Stories is the culmination of five years of innovative storytelling on the streets of New York City. During this time, photographer Brandon Stanton stopped, photographed, and interviewed more than ten thousand strangers, eventually sharing their stories on his blog, Humans of New York. In Humans of New York: Stories, the interviews accompanying the photographs go deeper, exhibiting the intimate storytelling that the blog has become famous for today. Ranging from whimsical to heartbreaking, these stories have attracted a global following of more than 30 million people across several social media platforms.

Download or read book Mastering Portrait Photography written by P. Wilkinson and published by Mastering. This book was released on 2015-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Photographic portraits should not be the formal, corporate-style poses of yesteryear, which reveal nothing of the subject's emotion, personality or mood - so believe Sarah Plater and Paul Wilkindon. Theirs is a modern, fresh and vibrant approach that aims to capture a moment in the lifestyle of the person or persons in the picture. This authoritative guide contains clear, concise and jargon-busting text that discusses the essential technical aspects of photography from choosing a camera and equipment to an appreciation of exposure, aperture, metering, shutter speed, depth of field and white balance settings, in addition to how natural light, colour and movement affect a photograph. A guide to posing helps to ensure dynamic and arresting images

Download or read book Boudoir written by Kara Marie and published by . This book was released on 2021-11-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Boudoir by Kara Marie is a gorgeous and detailed posing guide for boudoir portrait photographers. While a practical how-to guide, it is also a gorgeous art book that your clients can browse in your studio.If you purchase the Boudoir Book, you get the digital posing cards for free, just email The Portrait Masters Customer Support. support at the portrait masters dot com

Download or read book Best Business Practices for Photographers Third Edition written by John Harrington and published by Rocky Nook, Inc.. This book was released on 2017-08-15 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Self portraits written by Liz Rideal and published by . This book was released on 2005 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring what motivates artists to paint or photograph themselves, the author selects over 100 self-portraits from the National Portrait Gallery to examine the style, techniques and personalities of the sitters, including William Hogarth, Thomas Gainsborough, Angelica Kauffmann, and more.