Download or read book Ice Cream Trade Journal written by and published by . This book was released on 1923 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book The Internationalization of the Japanese Economy written by Chikara Higashi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first, 1987, edition of this book, Dr. Higashi and Dr. Lauter have discussed and analyzed the initial stages of the internationalization process The authors with Michio Watanabe at a reception in Hakone, Japan, 1988. xvi THE INTERNATIONALIZATION OF THE JAPANESE ECONOMY of the Japanese economy as it had evolved between 1985 and 1986. In this, the second, edition, they explore the developments during 1985-1988 and show how the gradual transformation of the economy from export-Ied to domestic demand-Ied growth has taken place, what the results of the trans formation process are, what remaining problems still have to be resolved, and what directions the Japanese economy might take in the future. While the transformation process is by no means completed, Drs. Higashi and Lauter provide a broad, policy-analysis based overview that enables the reader to understand not only the economic but also the basic political and social issues involved in the internationalization process. In this sense, the authors stay away from the extreme positions that characterize so many of the publications on Japan today and attempt to provide a realistic view of the changes and the impact of these changes. I believe that this book is a fair and balanced representation of events.

Download or read book Brand Sense written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2005 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.

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Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

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