Download or read book Forecasting Tourism Demand written by Douglas Frechtling and published by Routledge. This book was released on 2012-05-23 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition. Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry. 'Forecasting Tourism Demand' employs charts and tables to explain how to: * plan a forecasting project * analyse time series and other information * select the appropriate forecasting model * use the model for forecasting and evaluate its results Ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world.
Download or read book Decoding Tourist Behavior in the Digital Era Insights for Effective Marketing written by Azman, Norhidayah and published by IGI Global. This book was released on 2024-10-03 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.
Download or read book Embracing and Managing Change in Tourism written by Bill Faulkner and published by Routledge. This book was released on 2003-09-02 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change. Including twenty-two detailed case studies from around the world this book explores two key principles. Firstly that change is enevitable and, if effectively managed, has the potential to benefit all those living in, working in and visiting the destination. Secondly, that there are no universal prescriptions for the effective management of change in tourism, since each destination has distinguishing characteristics and the nature of the problems facing it change over time.
Download or read book Tourist Behavior written by Narendra Kumar and published by CRC Press. This book was released on 2023-01-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying tourist behavior—what tourists do, what their preferences are, etc.—provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists’ motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.
Download or read book Proceedings of the International Academic Conference on Tourism INTACT Post Pandemic Tourism Trends and Future Directions INTACT 2022 written by Janianton Damanik and published by Springer Nature. This book was released on 2023-02-10 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. This international conference aims to discuss and provide critical views based on empirical experience and the relevant concepts to the changing trends and future directions of tourism development after the Covid-19 pandemic. Some of the topics that can be raised as discussion material include (but are not limited to): Adaptation strategies of tourism transportation modes to the CHSE standard Adaptation strategies and models of the tourism accommodation industry to the CHSE standard Creative Industry and tourism MSME business models in the post-pandemic period Reactivation and revitalization of community-based tourism businesses Optimizing the use of IT products in tourism business management Innovation and implementation of carbon neutral and green zones in tourism destinations Trends in travel financing planning changes Issues of de-skilling, recharging, and up-skilling tourism HR The future of tourism education institutions Reconstruction of tourism institutions in the post-pandemic period Relations between tourists and tourists in tourism destinations in the post-pandemic period Changes in tourist market profiles and preferences and their implications for promotion and marketing strategies Tourist perspectives on post-pandemic tourism and CHSE practices Trends and prospects for healthy tourism and green tourism This is an open access book. This is an open access book.
Download or read book Consumer Behaviour in Tourism written by Susan Horner and published by Routledge. This book was released on 2016-04-28 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Download or read book Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality written by Kumar, Sanjeev and published by IGI Global. This book was released on 2024-03-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.
Download or read book Spectator Sport and Fan Behavior sequel written by Yair Galily and published by Frontiers Media SA. This book was released on 2024-05-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Topic is the second volume of the Research Topic "Spectator sports fan behavior". Please see the first volume here. Spectator sports fan behavior is vast and represents one of society’s most universal leisure activities. While event attendance and media consumption received a great deal of attention from scholars, there is a growing understanding that sports fans interact, both physically and digitally, with their favorite teams in numerous other ways. At the same time, research also demonstrated a positive relationship between fan identification and self-esteem. Thus, the aim of this Research Topic is to explore fan behaviors in many different areas, involving sports media and the (ever-changing) digital environment.
Download or read book Consumer Behaviour in Tourism written by Susan Horner and published by Routledge. This book was released on 2016-04-28 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Download or read book Gamification for Tourism written by Feifei Xu and published by Channel View Publications. This book was released on 2021-05-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.
Download or read book The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Forecasting Time Series Data with Prophet written by Greg Rafferty and published by Packt Publishing Ltd. This book was released on 2023-03-31 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and improve fully automated forecasts for time series data with strong seasonal effects, holidays, and additional regressors using Python Purchase of the print or Kindle book includes a free PDF eBook Key Features Explore Prophet, the open source forecasting tool developed at Meta, to improve your forecasts Create a forecast and run diagnostics to understand forecast quality Fine-tune models to achieve high performance and report this performance with concrete statistics Book DescriptionForecasting Time Series Data with Prophet will help you to implement Prophet's cutting-edge forecasting techniques to model future data with high accuracy using only a few lines of code. This second edition has been fully revised with every update to the Prophet package since the first edition was published two years ago. An entirely new chapter is also included, diving into the mathematical equations behind Prophet's models. Additionally, the book contains new sections on forecasting during shocks such as COVID, creating custom trend modes from scratch, and a discussion of recent developments in the open-source forecasting community. You'll cover advanced features such as visualizing forecasts, adding holidays and trend changepoints, and handling outliers. You'll use the Fourier series to model seasonality, learn how to choose between an additive and multiplicative model, and understand when to modify each model parameter. Later, you'll see how to optimize more complicated models with hyperparameter tuning and by adding additional regressors to the model. Finally, you'll learn how to run diagnostics to evaluate the performance of your models in production. By the end of this book, you'll be able to take a raw time series dataset and build advanced and accurate forecasting models with concise, understandable, and repeatable code.What you will learn Understand the mathematics behind Prophet’s models Build practical forecasting models from real datasets using Python Understand the different modes of growth that time series often exhibit Discover how to identify and deal with outliers in time series data Find out how to control uncertainty intervals to provide percent confidence in your forecasts Productionalize your Prophet models to scale your work faster and more efficiently Who this book is forThis book is for business managers, data scientists, data analysts, machine learning engineers, and software engineers who want to build time-series forecasts in Python or R. To get the most out of this book, you should have a basic understanding of time series data and be able to differentiate it from other types of data. Basic knowledge of forecasting techniques is a plus.
Download or read book Journal of Travel Research written by and published by . This book was released on 2010-02 with total page 1270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Information and Communication Technologies in Tourism 2016 written by Alessandro Inversini and published by Springer. This book was released on 2016-01-22 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in eTourism.
Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Tourist Experiences written by Chris Ryan and published by Channel View Publications. This book was released on 2024-03-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the application of psychological theories to tourist behaviour and experiences. It traces the evolution of those theories and how they have changed in response to broader social and economic changes. Among those changes have been the development of tourism, which reflects those social changes and contributes to them. In doing so, tourism theories also contribute to and gain insights from emergent psychological theories including those derived from the neurosciences. The book provides both undergraduate and postgraduate students with an understanding of core psychological perspectives derived from both humanistic and empirical psychology and their application to tourist behaviours and experiences.
