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Book Prediction Artificial Intelligence Impacts Marketing Changes

Download or read book Prediction Artificial Intelligence Impacts Marketing Changes written by Johnny Ch LOK and published by . This book was released on 2020-05-16 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: (AI) directions for future non-manual control road vehicles marketFuture road vehicle products and technologies must meet social, economic and environmental protection and driving safety goals , and satisfying market requirements for mobility, accident reducing, performance, cost desirability. Thus, (AI) auto-non manual control vehicles need to be followed this direction to invent. To satisfy future driver's safety of needs, enhanced vehicle speed desired functional performance of road transportation system, required and desired technological response, including research needs. It is long term up to 20 years vision, for (AI) auto non-manual research. Thus, (AI) auto non manual vehicle manufacturers need often to revise their (AI) vehicles functions to raise to improve their system performance and driving industry driver's needs, e.g. private drivers need or public transportation driver's need or business client's need. Hence, future (AI) transportation will need have individual driving consumer and business driving consumer both targets.Thus, future (AI) automation manual control vehicles need to deliver high impact technology solutions to meet social , economic and environmental and safe goals. Engine needs to be improved efficiency , performance, drivability, reliability, durability and speed-to-market together with reduced emissions and cost; hybrid, electric and alternatively fuel (AI) non manual control vehicle technology development, leading to new fuel and power systems, such as hydrogen, fuel cells and batteries, which satisfy future social, economic and environmental and safe goals. Software, sensors, electronics and telematics technology development are needed to be lead to improve vehicle performance, control and adaptability, intelligent , mobility and security, structure and materials technology development, leading to improved safety, performance and leading to flexibility with reduced cost and environmental pollution to achieve the (AI) non manual drivers to feel (AI) vehicle performance, auto control and adaptability is better to compare traditional manual driving vehicles.In fact, in traditional manual driving market, Japan and USA had had over 80% of world car production by six major global groups. In the future, it is possible only USA can dominate (AI) non manual auto driving vehicle manufacturing market if Japan had no effort to manufacture any (AI) auto non manual control vehicles. So, it means that it is only Japan is USA potential (AI) auto non manual control vehicle manufacturing competitors. Also, it means that it is only USA has effort to export (AI) auto non manual control vehicles to global (AI) auto non manual control vehicle market.Thus, in long term, (AI) non manual control vehicle product market development, USA (AI) vehicle manufacturers will have these requirement to win new technological competition to traditional manual control vehicle. The requirements include: low cost fuel, low carbon, fuel cell and telematics technologies, the technological roadmap function, such as detailed consideration clear provision of other important areas to the drivers. When the (AI) non manual auto drivers are sitting in the non manual control auto vehicle. Although, who does not need to drive, but who need to know how to go to anywhere by electric road map show clearly. So, the driver won't lose direction and he/she can know the (AI) non manual control vehicles is driving to anywhere in any time, even when who is sleeping.

Book Prediction Artificial Intelligence Brings What Marketing Change

Download or read book Prediction Artificial Intelligence Brings What Marketing Change written by Johnny Ch Lok and published by . This book was released on 2020-05-16 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: (AI) healthcare service industry developmentIn the future, (AI) medical internet technology tool can be applied to assist individual's health at the center of their focus, e.g. smartwatch compatible mobile app. patients can let personalized reminders for taking their medication snap pictures of their prescriptions to expedite refills, and scan their insurance card. So that, store clerks are prepared with up-to-date patients' information . (AI) owned health operated technological clinics can help patients to receive treatment for minor illnesses, flu shots, cholesterol screenings and more than a dozen other medical services, all of which can be patients who can't make it to a physical location. (AI) healthcare services organizations can provide various telemedicine services. So, patients can receive care via phone or video chat.For example, one London-based intelligent Brewing company has developed an (AI) system to continuously collect and incorporate customer feedback, which the system itself uses to brew ne various of the company's beers. Thus, the beer clients can give feedback to talk to the algorithm (AI) machine, whenever or anywhere who're drinking the beer. It is such any healthcare services organizations can apply (AI) machine to collect patient's feedback to talk to the algorithum (AI) machine whenever or anywhere who're eating any medicines. So doctors can know every patient's health conditions any time. If the patients feel uncomfortable, the doctor can know from (AI) machine notification to decide whether the patient needs to eat another new medicine or keep to eat same medicine is better. Hence, (AI) medial internet technological body check report machine will be proper to be needed to serve any hospitals' patients in the future.However, it brings this question. How can (AI) medical internet technological body check report machine apply to hospital more efficient? The essential new medicine co-workers for the health service digital age health service leaders need apply (AI) medical report machines and artificial intelligence to the newest recruits to the workforce bringing new skills to help health service staffs do new jobs and reinventing what's possible, building the health service workforce for today's digital health service demands for patients. Thus, technology-driven health service model innovation from the health service organization outside in and providing digital health service ecosystems for patients to use the (AI) health service equipment will be popular to be accepted to be used.

Book The Economics of Artificial Intelligence

Download or read book The Economics of Artificial Intelligence written by Ajay Agrawal and published by University of Chicago Press. This book was released on 2024-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.

Book AI for Marketing and Product Innovation

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Book Artificial Intelligence for Marketing

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Book Artificial Intelligence in Marketing

Download or read book Artificial Intelligence in Marketing written by K. Sudhir and published by Emerald Group Publishing. This book was released on 2023-03-13 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Book Artificial Intelligence Big Data Gathering How Impacts Consumer Behavior

Download or read book Artificial Intelligence Big Data Gathering How Impacts Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2018-09-21 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has these two research questions need to be answered?(1) Can apply (AI) learning machine predict consumer behaviors?(2) Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate? Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans. Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately. In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book. In my this book second part, I shall explain why and how human can possible apply (AI) tool to predict consumer individual emotion. I shall indicate case studies to explain how consumer individual better or worse emotion how to influence whose consumption behavior in different situation. Finally, I shall indicate evidences to conclude how and why (AI) tool that can be used to predict consumer individual emotion and it will have direct relationship to influence consumption behavior, as well as how (AI) tool can assist businessmen to judge whether what reasons case the customer does not choose to buy its product, it is possible because the product high price factor, poor product quality or poor staff service performance or attitude etc. different factors to influence the consumer decides to choose to buy the other product consequently, when the (AI) tool can confirm consumer has good or bad emotion to judge what factors are the causes his decision making at the moment. Readers can understand why and how (AI) tool can be attempt to be applied to predict customer emotion and it can influence positive or negative consumption behavior to the product clearly in this part.

Book Artificial Intelligence Influences  Marketing Strategy

Download or read book Artificial Intelligence Influences Marketing Strategy written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-03-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: However, (AI) big data gather tool will encounter these challenges when any business plans and implements to apply it to predict consumer behavior in retail industry. The challenges include that as below:1.The high cost and difficulty of implementing new technologies . The (AI) big data gather tool needs capital and capabilities to be designed to implement to be applied to different retail industry users. so, expensive barriers to innovation, an organization and the skillsets of its people to support a new design of (AI) big data gather tool, highly digital technology may be required.2.Slow pace of cultural change. Consumers need to adapt or accept (AI) new technology consumption model in the traditional retail industry. The rate of change is outpacing the ability of businesses to keep up. (AI) big data gather tool needs to be designed to adopt in new or evolved business model requires, in most cases, a new level of customer behavioral predictive machine operation will impact to influence any retail businesses' consumer behavioral changes at a minimum, an organization's structure, capabilities, culture and decision making. If the retail business expects to apply (AI) big data gather tool to predict how to change its consumer behaviors and how their consumption behaviors will tend to change in order to achieve to change their positive emotion from negative emotion before they choose to buy its product or consume its service in success.6.3Challenge to using (AI) neural networks to predict customer behavior from big data gather tool(AI) big data gather tool will encounter the challenge: How can predict customer behavior be represented as sequential data describing the interactions of the customer with a company or an (AI) data gather system through the time, e.g. these interactions are items that the customer purchase or views ? So, every customer data gather, (AI) needs to spend time to analyze how and why to cause whose consumption behavioral choice. It is too difficult matter or judgement for (AI) learning. So, (AI) needs to spend time to learn how to analyze every customer's shopping behavior or actin in order to gather all different consumers' past shopping action information in order to help business owners to predict future its potential customer shopping behavior how to change more clear and accurate prediction. (AI) big data gather tool needs to learn to know that how to judge every customer interaction likes purchases over time can be represented with sequential data. Sequential data has the main property that the order of the information is important. Many (AI) machine learning models are not suited for sequential data, as they consider each input sample independent from previous ones. Therefore, at the end of the sequence, (AI) big data gather learn machines need to keep in their internal state of every customer purchase data, kind of product or service, price, whole year consumption times form all previous inputs, making them suitable for this type of data.

Book Strategic Innovative Marketing and Tourism

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Book Marketing Information Prediction and Artificial Intelligence Customer Psychological Prediction

Download or read book Marketing Information Prediction and Artificial Intelligence Customer Psychological Prediction written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-02 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.1Why can (AI) be applied to predict consumer behaviors?Artificial intelligence refers to complex in vehicle market, machine learning that posses the same characteristics of human intelligence and that have all our sense, all our reason and think just like human do. Besides, machine learning is the practice of using algorithms to collect and examine data, learn from it, and then make a determination or prediction about something in the world.The machine is " trained" using large amounts of data and algorithms that give it the ability to learn how to automatically perform a task with increasing accuracy. Otherwise, deep learning is primarily based on artificial neural networks inspired by our understanding of the biology of human's brains.Deep learning breaks down tasks in ways that enables machines to assist us with increasingly complex tasks, driverless cars, better preventive healthcare and more accurate product recommendation ( including vehicle recommendations). So, such as why (AI) technology can be applied to predict how vehicle consumer behavior changes to bring to judge whether vehicle consumer will like what kinds of vehicle styles next year. Then, vehicle manufacturers can gather overall vehicle consumer data to analyze and conclude the more accurate vehicle design direction for next year any new design vehicle manufacturing products.Thus, (AI) machine learning can help vehicle manufacturers to solve how to design any new vehicle products challenge. A vehicle is both one of the most important and carefully considered purchases the majority of people will ever make in their lifetime. It is also a purchase that tends to be fundamentally tied to a person's identify and view of themselves. As the same time, vehicle consumers changing lifestyles result in changing vehicle needs, e.g. the young sport car enthusiast matures into the family driver. Automotive dealers need to remember that vehicle customers and prospects are individual human beings with risk, complex and ever-changing lives factors, these factors will influence every vehicle consumer why who feels has vehicle purchase need, and how who choose to buy the first vehicle if who decided to buy the first vehicle.The (AI) technological customer behavioral prediction tool seems to be the best vehicle salespeople in the world are those that know every one of their vehicle customers. Their likes and dislikes which style of vehicle design, preferences and changing tastes to vehicle choices. The capacity of the human brain, however, limits us from achieving this type of vehicle sales and frequent turnover at vehicle dealerships often results in the further loss of vehicle salespeople along with their vehicle customer relationships and knowledge. In this competitive vehicle environment, machine learning enables platforms to assist the vehicle sales team by tracking the vehicle consumer behaviors of each vehicle customer, learning and memorizing their preferences and predicting their future vehicle purchase needs.Finally, I recommend that for a vehicle dealerships marketing platform to make their customer engagement efficient and fully-functional, I should be able to: applying (AI) tools to track every vehicle customer behavior across the web, connecting to a society of data sources, CRM, DMS, third-party, web vehicle brands, social email, click etc., aggregating and accurately cross-reference data from a variety of sources, leveraging this data to drive insights on a mass scale, as well as on an individualized basis, driving actions and automatically direct customer engagement via multiple channels based on where each customer is in their individual lifecycle.

Book The AI Advantage

Download or read book The AI Advantage written by Thomas H. Davenport and published by MIT Press. This book was released on 2019-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Book Artificial Intelligence for Business Applications

Download or read book Artificial Intelligence for Business Applications written by Ethem Mining and published by Independently Published. This book was released on 2019-11-13 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered how you could increment your business through the appropriate use of the most efficacious tools? Do you want to learn the best digital marketing strategies that allow you to outstand your competitors? Do you want to acquire new clients effortlessly by predicting their needs and requests? Do you want to take advantage of the main companies such as Facebook, Google, or Amazon to reach your goals? The book Artificial Intelligence for Business Applications explains the origins of the AI industry, giving details of how it came about. It details the value of AI (Artificial Intelligence) in today's world. The book discusses the different types of AI available to businesses today and how they can align themselves to benefit from the software. It tackles the promises and challenges of AI, giving the reader a holistic view of the industry. It details how businesses can take advantage of hopes while discussing how to turn the challenges into strengths. You will find information on how AI can benefit economies and will get information on how it is changing business processes, which include acquiring new customers. You will find information on the new types of services that are arising as AI is getting implemented on a global scale and you can find tips on how you can integrate virtual assistants into their business processes. In this book, you will find information on aligning the strategy of a business with AI, evaluating the impact of its implementation and the steps on how to plan their AI business strategy. You should read this book to learn how to predict consumer behavior using AI as it will affect the future of marketing and you will be able to learn about the different levels of predictions available across platforms. This book shares practical tips on how one can promote their Chatbot. Businesses will learn how to reduce their customer service workload using chatbots and autoresponders. One will get practical steps to use in scaling up their businesses using AI, particularly within the marketing context. The book contains the steps that will allow you to exploit the AI of big companies to build and improve your business; the companies discussed include Google, Amazon, Apple, and Facebook. In this book you will learn How to predict consumer behavior using AI The benefits for your business How to evaluate and build AI strategies for your company How to easily acquire new customers How to set up a good email marketing strategy How to promote your chatbots and autoresponders How to use and exploit big companies AI to promote your business You will not need any specific skills. Even if you are a complete beginner, this book will be your starting point to accomplish all of your business goals. Would You Like To Know More? Scroll Up and Click "Add To Cart" NOW.

Book The AI Marketing Canvas

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Book Artificial Intelligence

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Book Building AI Driven Marketing Capabilities

Download or read book Building AI Driven Marketing Capabilities written by Neha Zaidi and published by Springer Nature. This book was released on with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book What Are Marketing Information and Artificial Intelligence  Customer Psychological Predictive Methods

Download or read book What Are Marketing Information and Artificial Intelligence Customer Psychological Predictive Methods written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-01-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The (AI) deep-learning technology leads to performance enhancement and generalization of artificial intelligent technology. It influences the global leader in the field of information technology has declared its intention to utilize the deep-learning technology to solve environmental problems, such as climate change. So, it will help agriculture farming businesses can raise any plant food: vegetable, fruit, rice which grow up very easily if farmers can apply (AI) deep-learning technology to solve environment problems to influence their plant food grow. If the whole year seasonal change is very good and it is suitable for any plant food to grow in farming land easily, e.g. rain is enough and soil is enough for any plant food to grow in the farm lands. Then, fruit, rice, vegetable etc. agriculture businesses will have much beneficial attribution to global farmers. The question is how to use deep-learning technologies in the environmental field to predict the status of pro-environmental consumption. We predicted the pro-environmental consumption index based on Google search query data, using a recurrent neural network ( RNN model). To certify the accuracy of the index, we compared the prediction accuracy of the RNN model with that of the ordinary least square and artificial necessary network models. For example, the RNN model predicts the pro-environmental consumption index better than any other model. we expect the RNN model to perform still better in a big data environment because the deep-learning technologies would be increasingly as the volume of data grows. So, deep-learning technologies could be useful in environmental forecasting to prevent damage caused by climate change to influence any rice, vegetable, tomato, potato, fruit etc. different plant food grow in any countries' farming land easily.For South Korea example, over 800 government agencies spent 2.2 trillion Korea won on eco-products in 2014 year. However, green products are rarely purchased outside these agencies. This phenomenon occurs because there is a gap between consumer attitudes and behavior, that is environmental attitude is a major factor in decision making vis-a-vis the consumption of " green" food and services ( Jorea Ministry of Environment, 2015). Therefore, it is necessary to understand those consumer attitude, that will lead to sustainability-conductive behavior and consumption.2.1Environmental consumption predictionRecently, many researchers have studied pro-environmental consumption and household indexes as well as suicide rate predictions using messages posted by internet users on Google trend, Tweets etc. channel. Whether can environmental consumption be predicted by (AI) deep-learning technological internet channel? How can impact the pro-environmental consumption attitudes of green policies? Korea scientists estimated pro-environmental attitudes using search query data provided by Google trend and confirmed through regression analysis, that pro-environmental attitude has a positive correlation with the pro-environmental attitude index. They also explained that environment-friendly attitude of residents plan an important role in policy making. In the past, most household consumption indexed were calculated through surveys, but (AI) deep-learning technological tool " big data" have recently gained research attention ( Lee et al. 2016).It seems that (AI) deep-learning technology can help agricultural export countries' farmers, e.g. US, UK, Canada, New Zealand, Australia, Japan, China, India etc. they can predict environmental behavioral consumption to any rice, tomato, potato, fruit, vegetable etc. plant food consumers. The beneficial advantages to them include as below:

Book Marketing Information and Artificial Intelligence Customer Psychological Predictive  Methods Difference

Download or read book Marketing Information and Artificial Intelligence Customer Psychological Predictive Methods Difference written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-01-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter TwoWhat is (AI) deep learning techniques to forecast environment behavioral consumptionThe (AI) deep-learning technology leads to performance enhancement and generalization of artificial intelligent technology. It influences the global leader in the field of information technology has declared its intention to utilize the deep-learning technology to solve environmental problems, such as climate change. So, it will help agriculture farming businesses can raise any plant food: vegetable, fruit, rice which grow up very easily if farmers can apply (AI) deep-learning technology to solve environment problems to influence their plant food grow. If the whole year seasonal change is very good and it is suitable for any plant food to grow in farming land easily, e.g. rain is enough and soil is enough for any plant food to grow in the farm lands. Then, fruit, rice, vegetable etc. agriculture businesses will have much beneficial attribution to global farmers. The question is how to use deep-learning technologies in the environmental field to predict the status of pro-environmental consumption. We predicted the pro-environmental consumption index based on Google search query data, using a recurrent neural network ( RNN model). To certify the accuracy of the index, we compared the prediction accuracy of the RNN model with that of the ordinary least square and artificial necessary network models. For example, the RNN model predicts the pro-environmental consumption index better than any other model. we expect the RNN model to perform still better in a big data environment because the deep-learning technologies would be increasingly as the volume of data grows. So, deep-learning technologies could be useful in environmental forecasting to prevent damage caused by climate change to influence any rice, vegetable, tomato, potato, fruit etc. different plant food grow in any countries' farming land easily.For South Korea example, over 800 government agencies spent 2.2 trillion Korea won on eco-products in 2014 year. However, green products are rarely purchased outside these agencies. This phenomenon occurs because there is a gap between consumer attitudes and behavior, that is environmental attitude is a major factor in decision making vis-a-vis the consumption of " green" food and services ( Jorea Ministry of Environment, 2015). Therefore, it is necessary to understand those consumer attitude, that will lead to sustainability-conductive behavior and consumption.2.1Environmental consumption predictionRecently, many researchers have studied pro-environmental consumption and household indexes as well as suicide rate predictions using messages posted by internet users on Google trend, Tweets etc. channel. Whether can environmental consumption be predicted by (AI) deep-learning technological internet channel? How can impact the pro-environmental consumption attitudes of green policies? Korea scientists estimated pro-environmental attitudes using search query data provided by Google trend and confirmed through regression analysis, that pro-environmental attitude has a positive correlation with the pro-environmental attitude index. They also explained that environment-friendly attitude of residents plan an important role in policy making. In the past, most household consumption indexed were calculated through surveys, but (AI) deep-learning technological tool " big data" have recently gained research attention ( Lee et al. 2016).It seems that (AI) deep-learning technology can help agricultural export countries' farmers, e.g. US, UK, Canada, New Zealand, Australia, Japan, China, India etc. they can predict environmental behavioral consumption to any rice, tomato, potato, fruit, vegetable etc. plant food consumers. The beneficial advantages to them include as below: