Download or read book Preadolescent Children s Attitudes Toward Television Commercials written by Clara P. Ferguson and published by . This book was released on 1975 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Investigation of Preadolescent Children s Attitudes Toward Television Commercials written by Clara Jean Potter Ferguson and published by . This book was released on 1973 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Measuring children s attitudes toward television commercials written by Glen Riecken and published by . This book was released on 1981 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research on the Effects of Television Advertising on Children written by Richard Adler and published by Washington : National Science Foundation. This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Children s Attitudes Toward Television Commercials written by Clint B. Tankersley and published by . This book was released on 1980* with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Children s Attitudes Toward Television Advertising written by Noor Hasmini Abd. Ghani and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effects of Television Advertising on Children written by Richard Adler and published by Great Source Education Group. This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE Publications. This book was released on 1999-07-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Download or read book Children s Attitudes Towards Television Commercials written by William Glen Riecken and published by . This book was released on 1979 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Children and Television Advertising written by Joseph E. Phelps and published by . This book was released on 1990 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising to Children written by M. Blades and published by Springer. This book was released on 2014-08-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Download or read book Reliability of a short test measuring children s attitudes toward TV commercials written by John R. Rossiter and published by . This book was released on 1977 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Investigation of the Development of Attitude Functions in Children Via Exposure to Adult Television Commercials written by Erika Matulich and published by . This book was released on 1994 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Children and the World Wide Web written by Samuel Joshua Friedman and published by University Press of America. This book was released on 2000 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children and the World Wide Web examines both the legal issues, specifically the regulation of the Internet, and the behavioral issues that are central to a discussion of children and the Internet.
